Group 1 - The "2025 Shanghai Summer" International Consumption Season is a city-wide event aimed at attracting global tourists, running from July to the second weekend of October, with a focus on providing a vibrant summer consumption experience [2][10] - Bright Dairy, a century-old dairy company from Shanghai, is participating as an "official supporting partner" and has launched a customized "Bright x Shanghai Summer Ice Cream Gift Box" that combines classic flavors with local culture [2][12] Group 2 - The gift box features four classic ice cream flavors: salted water, red bean, green bean, and orange juice, each representing a nostalgic summer symbol for Shanghai residents [3][12] - The design of the gift box is innovative, using a blind box format that includes nine styles corresponding to interesting local dialect phrases, enhancing the cultural exploration experience for consumers [5][12] Group 3 - Bright Dairy has established a dedicated "Summer Shop" for the "Shanghai Summer" event, allowing residents and tourists to purchase various summer products conveniently [7] - The company has actively participated in major events during the first "Shanghai Summer" International Consumption Season in 2024, contributing to brand promotion and cultural dissemination [12][14] Group 4 - The "Shanghai Summer" event aims to create a world-class summer consumption experience, integrating diverse activities across culture, sports, fashion, and art, while maintaining the city's cultural heritage [10][12] - Bright Dairy's involvement in the event reflects its commitment to aligning brand development with urban cultural initiatives, enhancing both consumer experience and cultural promotion [12][14]