Core Viewpoint - The company, Proya (603605), reported significant growth in both revenue and profit for the first half of the year, alongside a dividend distribution plan of 8 yuan per 10 shares [1][4] Financial Performance - The company achieved a revenue of 5.362 billion yuan, representing a year-on-year increase of 7.21% [1] - Net profit attributable to shareholders reached 799 million yuan, up 13.80% year-on-year [1] - The net profit after deducting non-recurring gains and losses was 771 million yuan, reflecting a growth of 13.49% [1] - The sales net profit margin improved to 15.41%, an increase of 0.7 percentage points compared to the same period last year [1] - The sales gross profit margin reached 73.38%, up 1.99 percentage points year-on-year, driven by cost reduction and efficiency improvement measures [1] - Operating cash flow showed remarkable performance, with a net amount of 1.293 billion yuan, a significant increase of 95.34% year-on-year [1] Business Structure - Online channels remain the core growth engine, with online revenue of 5.109 billion yuan, a year-on-year increase of 9.17%, accounting for 95.39% of total operating revenue [1] - Direct online sales generated 3.905 billion yuan, up 4.87% year-on-year, with strong performances on platforms like Tmall, Douyin, and JD [1] - Online distribution revenue was 1.204 billion yuan, reflecting a year-on-year growth of 25.91%, indicating enhanced channel vitality [1] Offline Channel Performance - Offline channels faced short-term pressure, with revenue of 247 million yuan, a decline of 21.49% year-on-year [2] - The company is optimizing store layouts, upgrading terminal images, and expanding new types of mall collection stores to strengthen its fundamentals [2] Brand Diversification - The core brand "Proya" maintained steady performance with revenue of 3.979 billion yuan, accounting for 74.27% of total revenue [2] - The color cosmetics brand "Caitang" continued to grow, generating 705 million yuan, a year-on-year increase of 21.11% [2] - The hair care brand "Off&Relax (OR)" saw revenue of 279 million yuan, up 102.52% year-on-year, driven by new product launches [2] - The emerging color cosmetics brand "Yuanse Bota" achieved revenue of 97 million yuan, reflecting a growth of 80.18% [2] - Revenue from hair care products reached 320 million yuan, up 131.25% year-on-year, while color cosmetics revenue was 837 million yuan, a year-on-year increase of 25.79% [2] R&D and Supply Chain - The company invested 95 million yuan in R&D during the reporting period, with 35 new patent applications, totaling 240 patents [3] - Self-developed raw materials such as wood butterfly seed extract and high-purity kava root extract were successfully applied to products [3] - The Huzhou production base is advancing digital construction and has been recognized as a national benchmark project for digital transformation [3] Shareholder Returns - The company plans to distribute a cash dividend of 8 yuan per 10 shares (tax included), with a total expected payout of 315 million yuan [4]