Workflow
全坚果产品
icon
Search documents
洽洽食品:零食量贩渠道9月单月销售突破9000万元,海外将加大推广坚果、魔芋等
Cai Jing Wang· 2025-10-27 13:41
Core Viewpoint - The company is experiencing significant growth in its snack wholesale and membership store channels, with a notable increase in sales and new product launches tailored for these markets [1][2]. Group 1: Channel Expansion - The snack wholesale channel's sales exceeded 90 million yuan in September, indicating rapid growth [1]. - The company has launched new products, such as amber walnut kernels, in collaboration with Sam's Club, and plans to introduce more products in the future [1]. - Collaborations with Hema have led to the creation of customized products, including walnut milk and flavored nuts, contributing to strong sales growth in the third quarter [1]. Group 2: E-commerce and Profitability - The gross margin for the e-commerce channel has improved in the first three quarters, although it remains low due to raw material costs [2]. - The e-commerce channel is viewed as a critical platform for brand promotion, new product incubation, and consumer interaction [2]. - The company aims to enhance sales and operational quality by optimizing product structure, launching new products, increasing Douyin live streaming, and strengthening content marketing [2]. Group 3: International Market Development - The company has seen growth in its overseas market, primarily through sunflower seed products, with plans to promote nuts, crispy potato chips, and konjac snacks [2]. - In mature markets like Southeast Asia, the focus is on expanding product categories, while in potential markets like the Middle East, the company will collaborate with partners for growth [2]. Group 4: Product Performance - The company reports strong growth in its whole nut products and peanuts, with potential in cilantro-flavored melon seeds and ongoing development of fresh-cut potato strips and konjac products [2]. - The company is also preparing new ice cream products and expanding distribution channels [2]. - A partnership model is being employed to empower partners for independent operation and decision-making, enhancing market competitiveness [2].