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洽洽食品:零食量贩渠道9月单月销售突破9000万元,海外将加大推广坚果、魔芋等
Cai Jing Wang· 2025-10-27 13:41
Core Viewpoint - The company is experiencing significant growth in its snack wholesale and membership store channels, with a notable increase in sales and new product launches tailored for these markets [1][2]. Group 1: Channel Expansion - The snack wholesale channel's sales exceeded 90 million yuan in September, indicating rapid growth [1]. - The company has launched new products, such as amber walnut kernels, in collaboration with Sam's Club, and plans to introduce more products in the future [1]. - Collaborations with Hema have led to the creation of customized products, including walnut milk and flavored nuts, contributing to strong sales growth in the third quarter [1]. Group 2: E-commerce and Profitability - The gross margin for the e-commerce channel has improved in the first three quarters, although it remains low due to raw material costs [2]. - The e-commerce channel is viewed as a critical platform for brand promotion, new product incubation, and consumer interaction [2]. - The company aims to enhance sales and operational quality by optimizing product structure, launching new products, increasing Douyin live streaming, and strengthening content marketing [2]. Group 3: International Market Development - The company has seen growth in its overseas market, primarily through sunflower seed products, with plans to promote nuts, crispy potato chips, and konjac snacks [2]. - In mature markets like Southeast Asia, the focus is on expanding product categories, while in potential markets like the Middle East, the company will collaborate with partners for growth [2]. Group 4: Product Performance - The company reports strong growth in its whole nut products and peanuts, with potential in cilantro-flavored melon seeds and ongoing development of fresh-cut potato strips and konjac products [2]. - The company is also preparing new ice cream products and expanding distribution channels [2]. - A partnership model is being employed to empower partners for independent operation and decision-making, enhancing market competitiveness [2].
洽洽食品(002557) - 2025年10月24日投资者关系活动记录表
2025-10-26 12:45
Procurement and Raw Material Management - The procurement price of sunflower seeds has decreased compared to the previous season, with ongoing procurement based on market conditions and inventory changes [1] - The company plans to increase direct procurement and expand upstream agricultural orders to mitigate raw material cost fluctuations [1] Channel Expansion and Sales Performance - The share of sales from snack wholesale channels and membership stores has significantly increased, with snack wholesale sales exceeding 90 million yuan in September, showing rapid growth [1] - New products have been launched for these channels, including the introduction of amber walnut kernels in Sam's Club and customized products in collaboration with Hema [2] E-commerce and Profitability - The gross margin for the e-commerce channel has improved in the first three quarters, although it remains low due to raw material prices [2] - The company aims to enhance sales and operational quality through optimized product structure, new product launches, and increased investment in Douyin live streaming [2] International Market Development - Overseas sales have seen growth in the first three quarters, although the third quarter growth was slightly slower due to US-China tariff policies [2] - The company plans to promote nuts and other snack products in Southeast Asia and collaborate with partners in potential markets like the Middle East [2] Product Development and Innovation - The company is focusing on expanding its konjac product line in domestic and overseas markets, with new flavors being introduced [2] - Strong performance has been noted in the full nut product line, with good growth in peanuts and potential in flavored melon seeds [2] Supply Chain and Cost Control - The company is monitoring the supply situation for almonds, cashews, and walnuts, which are primarily sourced from abroad [2] - The chairman's return to frontline operations has led to faster responses to market competition and increased innovation in new products [2] Talent Development and Employee Incentives - The company rewards high-performing employees and provides guidance for those with lower performance, focusing on recruiting outstanding graduates for management training [3] - Incentive measures include stock options and employee stock ownership plans to share the company's growth with more employees [3] Dividend Strategy - The company is committed to providing stable returns to shareholders, with plans to determine a suitable dividend distribution based on operational needs and cash flow [3]