Group 1: Financial Performance - In 2024, the revenue was 7.131 billion yuan, with a significant gap from the target of 10 billion yuan set for 2020 [4] - In Q1 2025, the gross margin dropped to 19.5%, a decrease of 10.97 percentage points year-on-year [4][27] - The revenue in Q1 2025 decreased by 13.7% compared to the previous year, attributed to rising sunflower seed costs and the timing of the Spring Festival [27][100] Group 2: Product Development and Innovation - The company plans to increase investment in R&D, focusing on raw material varieties, process improvements, and new product development [3][4] - In 2024, the R&D expense ratio was only 1%, significantly lower than competitors like Three Squirrels [4][23] - New product launches include flavored nuts, fresh-cut fries, and ice cream products, with a focus on health and nutrition trends [20][21][24] Group 3: Market Strategy and Expansion - The company aims to diversify its product offerings beyond sunflower seeds and nuts, exploring functional foods and healthy snacks [2][3] - Overseas revenue accounted for 7.98% of total revenue in 2024, primarily from Southeast Asia, with plans to expand into the European and American markets [4][5] - The company is enhancing its digital marketing efforts, particularly on platforms like Douyin, to engage younger consumers [5][21] Group 4: Supply Chain and Cost Management - The company has faced challenges with rising raw material costs, particularly for sunflower seeds, and is optimizing its procurement strategy [4][27] - Inventory levels increased by 22.9% year-on-year in 2024, indicating potential issues with channel sales [4] - The company is implementing long-term procurement agreements to stabilize raw material prices [4][5] Group 5: Shareholder Engagement and Stock Performance - The company has initiated a share buyback plan, with 944,592 shares repurchased for approximately 25.28 million yuan as of April 30, 2025 [13][27] - Despite ongoing buyback efforts, the stock price has continued to decline, raising concerns among investors [4][27] - The management is focused on improving investor confidence through strategic initiatives and transparent communication [4][27]