Core Viewpoint - The live e-commerce industry in Hangzhou, a major hub in China, is facing increased regulatory scrutiny as new tax reporting regulations come into effect, marking the beginning of a compliance era for streamers [1][2]. Group 1: New Regulations - The State Council has implemented the "Regulations on Reporting Tax Information by Internet Platform Enterprises," effective from June 23, aimed at standardizing tax reporting by platform companies and enhancing tax service efficiency [2][3]. - Internet platform enterprises are required to report identity and income information of operators and employees to tax authorities quarterly, ensuring data security and confidentiality [3]. Group 2: Compliance Challenges - The live e-commerce sector has seen numerous tax compliance violations, with high-profile streamers facing penalties for tax evasion and other illegal activities [4][6]. - Notable cases include streamer Le Chuanqu, who was fined 7.58 million yuan for tax evasion, and Wang Zibai, who evaded 7.49 million yuan in taxes through hidden income [4][6]. Group 3: Industry Response - The emergence of tax evasion cases highlights the need for compliance in the rapidly growing live e-commerce industry, prompting the implementation of new regulations to establish clear guidelines [14]. - Companies like Zhengye Shuke are providing comprehensive tax compliance services to help streamers and e-commerce businesses navigate the new regulatory landscape [16][23].