Core Insights - E-GetS/Simple Point is facing multiple challenges in user engagement and operations during its rapid expansion in Southeast Asia [2] - The company has partnered with EngageLab to develop a comprehensive omnichannel messaging solution tailored for the Southeast Asian market, integrating AppPush and WhatsApp Business API to enhance user experience and operational efficiency [2] Group 1: Challenges and Solutions - E-GetS/Simple Point is encountering issues related to user reach and operational efficiency as it expands in Southeast Asia [2] - EngageLab's solution combines AppPush and WhatsApp Business API to create a fully integrated messaging system that supports multiple channels, languages, and scenarios, significantly improving user experience and operational efficiency [2] Group 2: AppPush Features - AppPush offers multi-channel support with five global data nodes, including Singapore, ensuring high-speed and stable message delivery across Southeast Asia [2] - The system automatically adapts push content based on user device language, enhancing personalization and interaction rates [3] - The message delivery rate in the Southeast Asian market has increased by up to 40%, ensuring critical notifications reach every user reliably [4] Group 3: WhatsApp Business API Features - Users can receive one-time verification codes via WhatsApp Business API, enhancing the login process [5] - The platform utilizes WhatsApp for real-time notifications regarding order confirmations, delivery progress, payment reminders, and customer service, supporting rich media messages and multilingual templates [5] Group 4: Performance Improvements - The solution from EngageLab has led to a revolutionary improvement in E-GetS/Simple Point's Southeast Asian operations, allowing timely communication in users' preferred languages and channels [6] - Daily Active Users (DAU) have increased by 18%, and order completion rates have improved by 22%, with timely and reliable notifications covering all Southeast Asian markets [7] - Messaging operational costs have decreased by over 20%, enhancing overall ROI [7]