Core Insights - EngageLab and HelloRide are expanding their partnership to enhance user engagement and operations across Southeast Asia, Australia, and beyond [1] - HelloRide focuses on providing convenient and eco-friendly transportation options, achieving rapid user growth in international markets [3] - EngageLab's AppPush and Email services are integral to HelloRide's strategy for improving user experience and brand influence [1][3] User Engagement and Operations - EngageLab's AppPush service processes over 12 billion messages daily, ensuring real-time notifications for users regardless of their location or device [4] - The platform's intelligent segmentation and personalized push capabilities significantly improve open and conversion rates for HelloRide [4] - EngageLab's omnichannel solutions support automated user operations, enhancing user activity and retention through real-time data monitoring and analytics [6] Email Communication and Growth - HelloRide utilizes EngageLab's email services for various user communications, achieving over 90% global deliverability and a 99% inbox placement rate [5] - Advanced technologies in email services, such as domain warm-up and sender authentication, support HelloRide's international expansion [5] - Real-time data monitoring and intelligent analytics enable continuous optimization of email strategies, boosting user engagement and repeat purchases [5]

Core Insights - The article highlights the importance of intelligent and seamless customer interaction capabilities as key competitive advantages for Chinese shared mobility brands expanding globally [1][3]. Group 1: HelloRide and EngageLab Collaboration - HelloRide, a global bike-sharing platform by 哈啰出行, aims to provide convenient and eco-friendly travel options [3]. - Since the partnership with EngageLab began at the end of 2022, HelloRide has improved global user experience and brand influence through effective AppPush and Email strategies [1][3]. Group 2: AppPush Capabilities - EngageLab's AppPush ensures timely notifications for users in Southeast Asia and Australia, regardless of their device, covering critical information such as ride reminders and order changes [4]. - The platform can handle over 12 billion messages daily and supports high concurrency, allowing millions of users to receive promotional messages simultaneously [4]. Group 3: Email Services for International Growth - HelloRide utilizes email services for various scenarios, achieving a global delivery rate of over 90% and a 99% inbox reach rate [5]. - The email strategy includes multi-language support and compatibility with major international email providers, facilitating market expansion [5]. Group 4: EngageLab's Comprehensive Solutions - EngageLab offers an AI-driven, multi-channel customer interaction solution, covering AppPush, WebPush, Email, OTP, SMS, and WhatsApp, enabling higher conversion rates and user retention [5]. - The platform supports diverse push strategies, including scheduled, segmented, and personalized notifications, backed by real-time data monitoring for continuous optimization [5].

Core Insights - EngageLab has successfully deployed its AppPush and WhatsApp Business API solutions for E-GetS, enhancing user engagement and operational efficiency across Southeast Asia [1][8] - E-GetS is a prominent local services and e-commerce platform in Southeast Asia, with over 3 million app downloads and a diverse service offering [2][4] Group 1: E-GetS Overview - E-GetS operates in Cambodia, Laos, Thailand, and Vietnam, providing services such as food delivery, group buying, e-commerce, and digital payments [2] - The platform serves millions of users in a multilingual and multicultural environment, highlighting its extensive reach and adaptability [2] Group 2: Challenges Faced - E-GetS encountered challenges due to rapid expansion, including fragmented device ecosystems and network instability in Southeast Asia [4][5] - The company faced difficulties in reaching users in their preferred languages and limited engagement on traditional channels [5] Group 3: EngageLab Solutions - EngageLab's AppPush solution addresses the region's fragmented device ecosystem and network issues, ensuring reliable push notification delivery [5][6] - The solution integrates with major channels and adapts notification content to users' language settings, enhancing user experience [6] Group 4: Performance Improvements - E-GetS achieved up to 40% higher delivery rates for notifications compared to industry benchmarks, ensuring critical messages reach users [7] - The implementation of EngageLab's solutions resulted in an 18% increase in Daily Active Users (DAU) and a 22% improvement in order completion rates [10] - Operational costs were reduced by over 20% due to more efficient messaging and cost controls [10]

Core Insights - EngageLab has successfully deployed its AppPush and WhatsApp Business API solutions for E-GetS, enhancing user engagement and operational efficiency across Southeast Asia [1][8] - E-GetS is a prominent local services and e-commerce platform in Southeast Asia, with over 3 million app downloads and a diverse range of services [2][4] Group 1: E-GetS Overview - E-GetS operates in Cambodia, Laos, Thailand, and Vietnam, providing services such as food delivery, group buying, e-commerce, and digital payments [2] - The platform serves millions of users in a multilingual and multicultural environment [2] Group 2: Challenges Faced by E-GetS - E-GetS encountered challenges due to rapid expansion across multiple Southeast Asian countries, including fragmented device ecosystems and network instability [4][5] - The company faced difficulties in reaching users in their preferred languages and limited engagement on traditional channels [5] Group 3: EngageLab Solutions - EngageLab's AppPush solution addresses the region's fragmented device ecosystem and network instability, ensuring reliable push notification delivery [5][6] - The solution integrates with major channels and adapts notification content to users' language settings, enhancing user experience [6] - E-GetS achieved up to 40% higher delivery rates compared to industry benchmarks, ensuring critical notifications reach users [7] Group 4: WhatsApp Business API Implementation - E-GetS utilizes the WhatsApp Business API for user authentication and customer engagement, recognizing WhatsApp's dominance in the region [8] - The API facilitates secure login through verification codes and real-time service notifications, improving user engagement and satisfaction [10] Group 5: Results and Impact - The implementation of EngageLab's solutions led to an 18% increase in Daily Active Users (DAU) and a 22% improvement in order completion rates [10] - Operational costs were reduced by over 20% due to more efficient messaging and cost controls [10]

Core Insights - E-GetS/Simple Point is facing multiple challenges in user engagement and operations during its rapid expansion in Southeast Asia [2] - The company has partnered with EngageLab to develop a comprehensive omnichannel messaging solution tailored for the Southeast Asian market, integrating AppPush and WhatsApp Business API to enhance user experience and operational efficiency [2] Group 1: Challenges and Solutions - E-GetS/Simple Point is encountering issues related to user reach and operational efficiency as it expands in Southeast Asia [2] - EngageLab's solution combines AppPush and WhatsApp Business API to create a fully integrated messaging system that supports multiple channels, languages, and scenarios, significantly improving user experience and operational efficiency [2] Group 2: AppPush Features - AppPush offers multi-channel support with five global data nodes, including Singapore, ensuring high-speed and stable message delivery across Southeast Asia [2] - The system automatically adapts push content based on user device language, enhancing personalization and interaction rates [3] - The message delivery rate in the Southeast Asian market has increased by up to 40%, ensuring critical notifications reach every user reliably [4] Group 3: WhatsApp Business API Features - Users can receive one-time verification codes via WhatsApp Business API, enhancing the login process [5] - The platform utilizes WhatsApp for real-time notifications regarding order confirmations, delivery progress, payment reminders, and customer service, supporting rich media messages and multilingual templates [5] Group 4: Performance Improvements - The solution from EngageLab has led to a revolutionary improvement in E-GetS/Simple Point's Southeast Asian operations, allowing timely communication in users' preferred languages and channels [6] - Daily Active Users (DAU) have increased by 18%, and order completion rates have improved by 22%, with timely and reliable notifications covering all Southeast Asian markets [7] - Messaging operational costs have decreased by over 20%, enhancing overall ROI [7]

Core Insights - EngageLab has partnered with a prominent Chinese tea beverage brand to support its global expansion through enhanced AppPush notification capabilities [1][2] - The tea brand has successfully established thousands of stores in over 100 countries, positioning itself as a leading player in the fresh-made tea beverage sector [1][2] Group 1: Partnership and Expansion - EngageLab's AppPush solution has significantly improved the tea brand's overseas notification services, addressing challenges such as unstable channel quality and unreliable message delivery [2] - The brand's global expansion strategy includes presenting Eastern tea culture through a modern lens, leveraging premium original leaf tea [1][2] Group 2: Improvements Achieved - Message delivery rates improved by approximately 40% due to EngageLab's integration of international mainstream system channels and major smartphone manufacturer push channels [2] - EngageLab's dynamic AppKey switching function allows the brand to implement independent push strategies and marketing campaigns tailored to different markets, reducing development costs [2] - EngageLab has established distributed data centers in strategic locations worldwide to ensure compliance with local privacy regulations, enhancing data handling for the brand [2] Group 3: EngageLab Overview - EngageLab is a leading AI-powered omnichannel customer engagement solution provider, delivering over 1 million messages every second across various channels [3] - The company supports businesses in over 220 countries and regions, focusing on innovation and performance to enhance customer interactions [3]

Core Insights - EngageLab has launched two new features, Smart Push and Push Plan, aimed at enhancing user engagement and marketing efficiency for global e-commerce businesses, with early adopters reporting over 30% increases in click-through rates [1][2][9] Feature Summaries Smart Push - Smart Push predicts the optimal time for delivering push notifications based on users' activity patterns, ensuring messages arrive at their personal "golden moment" [3][9] - This feature is available for a limited-time free trial via the EngageLab dashboard [5] Push Plan - Push Plan provides a centralized command center for managing complex promotional campaigns, allowing for multi-wave, multi-segment, and multi-content strategies [7][10] - It offers holistic performance insights, tracking key metrics like delivery rate, click rate, and conversions across the entire campaign lifecycle [10] Advantages of New Features - Higher click-through rates and increased conversion efficiency are reported due to delivering messages when users are most active [9] - Enhanced user experience by avoiding interruptions and fostering positive brand perception [9] - Flexibility in operations with full support via API and Web Portal for easy task management and strategy optimization [10] Company Overview - EngageLab is a leading AI-powered omnichannel customer engagement solution provider, supporting businesses in over 220 countries and regions, delivering more than 1 million messages every second [12]

Financial Data and Key Metrics Changes - The company recorded a revenue of RMB 93.2 million for Q4 2024, achieving a remarkable 20% year-over-year growth [8][35] - Adjusted EBITDA was positive for the full year 2024, marking the first full year of profitability since the company's inception [8][36] - Net operating cash inflow reached RMB 19.5 million, the highest quarterly number in the past 17 quarters, bringing the cash balance close to RMB 120 million as of December 31, 2024 [9][32] Business Line Data and Key Metrics Changes - Developer Services revenue increased by 28% year-over-year and 24% quarter-over-quarter, with subscription revenue growing by 12% year-over-year and 6% quarter-over-quarter [10][11] - Value-added services revenue grew by 142% year-over-year and 180% quarter-over-quarter, driven by online shopping festivals [11][18] - EngageLab revenue saw a significant increase of close to 200% year-over-year, with a cumulative signed contract value of RMB 48 million [13][16] Market Data and Key Metrics Changes - The number of contracted customers for EngageLab reached 678, representing a 32% sequential growth [16] - The total deferred revenue was at a record high of RMB 147.1 million, marking the 12th consecutive quarter where it exceeded RMB 130 million [31] Company Strategy and Development Direction - The company is committed to an "AI First" strategy, integrating AI into workflows and using it as a KPI for performance assessments [21][22] - There is a focus on expanding overseas market share, with plans to direct more resources towards this initiative [13][20] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the growth trajectory, citing strong market signals and a commitment to optimizing operational efficiency [51] - The company anticipates Q1 2025 revenue guidance to be in the range of RMB 74 million to RMB 77.5 million, representing a 15% to 20% year-over-year growth [38] Other Important Information - Operating expenses for Q4 were RMB 16.3 million, showing a slight decrease year-over-year and an increase quarter-over-quarter [28] - The company repurchased 33,000 ADS in the quarter ended December 31, 2024, with a total of 279,000 ADS repurchased since the start of the program [39] Q&A Session Summary Question: What measures or actions were taken by management to achieve such good results? - Management highlighted strong revenue growth, diligent spending, and a focus on overseas expansion as key factors contributing to the success [45][51] Question: How should the trend of developer subscription revenue be viewed going forward? - Management noted that the developer subscription business has strong demand and a suite of products catering to customer needs, indicating a healthy growth trajectory [56][57]