SINGAPORE, Oct. 16, 2025 (GLOBE NEWSWIRE) -- EngageLab, a global leader in customer engagement and marketing technology, empowers HelloRide - the international app from Hello Inc. - to achieve efficient, stable, and intelligent user engagement and operations across Southeast Asia, Australia, and beyond. Building on years of successful collaboration, the two companies are expanding their partnership with additional product offerings this year. HelloRide has leveraged EngageLab's AppPush and Email services to ...

Core Insights - The article highlights the importance of intelligent and seamless customer interaction capabilities as key competitive advantages for Chinese shared mobility brands expanding globally [1][3]. Group 1: HelloRide and EngageLab Collaboration - HelloRide, a global bike-sharing platform by 哈啰出行, aims to provide convenient and eco-friendly travel options [3]. - Since the partnership with EngageLab began at the end of 2022, HelloRide has improved global user experience and brand influence through effective AppPush and Email strategies [1][3]. Group 2: AppPush Capabilities - EngageLab's AppPush ensures timely notifications for users in Southeast Asia and Australia, regardless of their device, covering critical information such as ride reminders and order changes [4]. - The platform can handle over 12 billion messages daily and supports high concurrency, allowing millions of users to receive promotional messages simultaneously [4]. Group 3: Email Services for International Growth - HelloRide utilizes email services for various scenarios, achieving a global delivery rate of over 90% and a 99% inbox reach rate [5]. - The email strategy includes multi-language support and compatibility with major international email providers, facilitating market expansion [5]. Group 4: EngageLab's Comprehensive Solutions - EngageLab offers an AI-driven, multi-channel customer interaction solution, covering AppPush, WebPush, Email, OTP, SMS, and WhatsApp, enabling higher conversion rates and user retention [5]. - The platform supports diverse push strategies, including scheduled, segmented, and personalized notifications, backed by real-time data monitoring for continuous optimization [5].

Core Insights - EngageLab has successfully deployed its AppPush and WhatsApp Business API solutions for E-GetS, enhancing user engagement and operational efficiency across Southeast Asia [1][8] - E-GetS is a prominent local services and e-commerce platform in Southeast Asia, with over 3 million app downloads and a diverse service offering [2][4] Group 1: E-GetS Overview - E-GetS operates in Cambodia, Laos, Thailand, and Vietnam, providing services such as food delivery, group buying, e-commerce, and digital payments [2] - The platform serves millions of users in a multilingual and multicultural environment, highlighting its extensive reach and adaptability [2] Group 2: Challenges Faced - E-GetS encountered challenges due to rapid expansion, including fragmented device ecosystems and network instability in Southeast Asia [4][5] - The company faced difficulties in reaching users in their preferred languages and limited engagement on traditional channels [5] Group 3: EngageLab Solutions - EngageLab's AppPush solution addresses the region's fragmented device ecosystem and network issues, ensuring reliable push notification delivery [5][6] - The solution integrates with major channels and adapts notification content to users' language settings, enhancing user experience [6] Group 4: Performance Improvements - E-GetS achieved up to 40% higher delivery rates for notifications compared to industry benchmarks, ensuring critical messages reach users [7] - The implementation of EngageLab's solutions resulted in an 18% increase in Daily Active Users (DAU) and a 22% improvement in order completion rates [10] - Operational costs were reduced by over 20% due to more efficient messaging and cost controls [10]

Core Insights - EngageLab has successfully deployed its AppPush and WhatsApp Business API solutions for E-GetS, enhancing user engagement and operational efficiency across Southeast Asia [1][8] - E-GetS is a prominent local services and e-commerce platform in Southeast Asia, with over 3 million app downloads and a diverse range of services [2][4] Group 1: E-GetS Overview - E-GetS operates in Cambodia, Laos, Thailand, and Vietnam, providing services such as food delivery, group buying, e-commerce, and digital payments [2] - The platform serves millions of users in a multilingual and multicultural environment [2] Group 2: Challenges Faced by E-GetS - E-GetS encountered challenges due to rapid expansion across multiple Southeast Asian countries, including fragmented device ecosystems and network instability [4][5] - The company faced difficulties in reaching users in their preferred languages and limited engagement on traditional channels [5] Group 3: EngageLab Solutions - EngageLab's AppPush solution addresses the region's fragmented device ecosystem and network instability, ensuring reliable push notification delivery [5][6] - The solution integrates with major channels and adapts notification content to users' language settings, enhancing user experience [6] - E-GetS achieved up to 40% higher delivery rates compared to industry benchmarks, ensuring critical notifications reach users [7] Group 4: WhatsApp Business API Implementation - E-GetS utilizes the WhatsApp Business API for user authentication and customer engagement, recognizing WhatsApp's dominance in the region [8] - The API facilitates secure login through verification codes and real-time service notifications, improving user engagement and satisfaction [10] Group 5: Results and Impact - The implementation of EngageLab's solutions led to an 18% increase in Daily Active Users (DAU) and a 22% improvement in order completion rates [10] - Operational costs were reduced by over 20% due to more efficient messaging and cost controls [10]

挑战与痛点 随着E-GetS/简单点在东南亚多国的快速扩张，平台在用户触达与运营中遇到多重挑战： EngageLab解决方案 针对上述挑战，E-GetS/简单点携手EngageLab，打造了一套面向东南亚市场的全渠道消息触达解决方案，深度融合AppPush与WhatsApp Business API，实现了全渠道、全语言、全场景的消息触达，极大提升了用户体验和运营效率，为东南亚市场的持续增长提供了坚实支撑。 1. AppPush：多通道、多节点与多语言智能推送 多通道支持：EngageLab AppPush兼容全球节点部署：在全球范围内布局5大数据节点（包括新加坡），保障东南亚各国消息推送的高速、 稳定，轻松应对高峰期和网络波动。 多语言推送：系统可根据用户设备语言自动适配推送内容，实现真正的个性化、多语种触达，极大提升用户好感与互动率。 行业领先送达率：E-GetS/简单点在东南亚市场消息送达率提升高达40%，确保订单、促销等关键通知稳定触达每一位用户。 2. WhatsApp Business API：验证码登录与服务通知 验证码登录：用户可通过WhatsApp Business API接收一次性验证码（ ...

Core Insights - EngageLab has partnered with a prominent Chinese tea beverage brand to support its global expansion through enhanced AppPush notification capabilities [1][2] - The tea brand has successfully established thousands of stores in over 100 countries, positioning itself as a leading player in the fresh-made tea beverage sector [1][2] Group 1: Partnership and Expansion - EngageLab's AppPush solution has significantly improved the tea brand's overseas notification services, addressing challenges such as unstable channel quality and unreliable message delivery [2] - The brand's global expansion strategy includes presenting Eastern tea culture through a modern lens, leveraging premium original leaf tea [1][2] Group 2: Improvements Achieved - Message delivery rates improved by approximately 40% due to EngageLab's integration of international mainstream system channels and major smartphone manufacturer push channels [2] - EngageLab's dynamic AppKey switching function allows the brand to implement independent push strategies and marketing campaigns tailored to different markets, reducing development costs [2] - EngageLab has established distributed data centers in strategic locations worldwide to ensure compliance with local privacy regulations, enhancing data handling for the brand [2] Group 3: EngageLab Overview - EngageLab is a leading AI-powered omnichannel customer engagement solution provider, delivering over 1 million messages every second across various channels [3] - The company supports businesses in over 220 countries and regions, focusing on innovation and performance to enhance customer interactions [3]

Core Insights - EngageLab has launched two new features, Smart Push and Push Plan, aimed at enhancing user engagement and marketing efficiency for global e-commerce businesses, with early adopters reporting over 30% increases in click-through rates [1][2][9] Feature Summaries Smart Push - Smart Push predicts the optimal time for delivering push notifications based on users' activity patterns, ensuring messages arrive at their personal "golden moment" [3][9] - This feature is available for a limited-time free trial via the EngageLab dashboard [5] Push Plan - Push Plan provides a centralized command center for managing complex promotional campaigns, allowing for multi-wave, multi-segment, and multi-content strategies [7][10] - It offers holistic performance insights, tracking key metrics like delivery rate, click rate, and conversions across the entire campaign lifecycle [10] Advantages of New Features - Higher click-through rates and increased conversion efficiency are reported due to delivering messages when users are most active [9] - Enhanced user experience by avoiding interruptions and fostering positive brand perception [9] - Flexibility in operations with full support via API and Web Portal for easy task management and strategy optimization [10] Company Overview - EngageLab is a leading AI-powered omnichannel customer engagement solution provider, supporting businesses in over 220 countries and regions, delivering more than 1 million messages every second [12]

Financial Data and Key Metrics Changes - The company recorded a revenue of RMB 93.2 million for Q4 2024, achieving a remarkable 20% year-over-year growth [8][35] - Adjusted EBITDA was positive for the full year 2024, marking the first full year of profitability since the company's inception [8][36] - Net operating cash inflow reached RMB 19.5 million, the highest quarterly number in the past 17 quarters, bringing the cash balance close to RMB 120 million as of December 31, 2024 [9][32] Business Line Data and Key Metrics Changes - Developer Services revenue increased by 28% year-over-year and 24% quarter-over-quarter, with subscription revenue growing by 12% year-over-year and 6% quarter-over-quarter [10][11] - Value-added services revenue grew by 142% year-over-year and 180% quarter-over-quarter, driven by online shopping festivals [11][18] - EngageLab revenue saw a significant increase of close to 200% year-over-year, with a cumulative signed contract value of RMB 48 million [13][16] Market Data and Key Metrics Changes - The number of contracted customers for EngageLab reached 678, representing a 32% sequential growth [16] - The total deferred revenue was at a record high of RMB 147.1 million, marking the 12th consecutive quarter where it exceeded RMB 130 million [31] Company Strategy and Development Direction - The company is committed to an "AI First" strategy, integrating AI into workflows and using it as a KPI for performance assessments [21][22] - There is a focus on expanding overseas market share, with plans to direct more resources towards this initiative [13][20] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the growth trajectory, citing strong market signals and a commitment to optimizing operational efficiency [51] - The company anticipates Q1 2025 revenue guidance to be in the range of RMB 74 million to RMB 77.5 million, representing a 15% to 20% year-over-year growth [38] Other Important Information - Operating expenses for Q4 were RMB 16.3 million, showing a slight decrease year-over-year and an increase quarter-over-quarter [28] - The company repurchased 33,000 ADS in the quarter ended December 31, 2024, with a total of 279,000 ADS repurchased since the start of the program [39] Q&A Session Summary Question: What measures or actions were taken by management to achieve such good results? - Management highlighted strong revenue growth, diligent spending, and a focus on overseas expansion as key factors contributing to the success [45][51] Question: How should the trend of developer subscription revenue be viewed going forward? - Management noted that the developer subscription business has strong demand and a suite of products catering to customer needs, indicating a healthy growth trajectory [56][57]