SINGAPORE, July 09, 2025 (GLOBE NEWSWIRE) -- EngageLab, a global leader in customer engagement and marketing technology, proudly participated in The MarTech Summit Hong Kong, one of Asia’s premier events for marketing technology professionals. The summit brought together industry leaders, innovators, and decision-makers to explore the latest trends and breakthroughs shaping the future of MarTech. This year’s summit featured senior marketing executives from world-renowned brands such as JPMorgan, Yahoo, Nike ...

Core Insights - EngageLab has partnered with a prominent Chinese tea beverage brand to support its global expansion through enhanced AppPush notification capabilities [1][2] - The tea brand has successfully established thousands of stores in over 100 countries, positioning itself as a leading player in the fresh-made tea beverage sector [1][2] Group 1: Partnership and Expansion - EngageLab's AppPush solution has significantly improved the tea brand's overseas notification services, addressing challenges such as unstable channel quality and unreliable message delivery [2] - The brand's global expansion strategy includes presenting Eastern tea culture through a modern lens, leveraging premium original leaf tea [1][2] Group 2: Improvements Achieved - Message delivery rates improved by approximately 40% due to EngageLab's integration of international mainstream system channels and major smartphone manufacturer push channels [2] - EngageLab's dynamic AppKey switching function allows the brand to implement independent push strategies and marketing campaigns tailored to different markets, reducing development costs [2] - EngageLab has established distributed data centers in strategic locations worldwide to ensure compliance with local privacy regulations, enhancing data handling for the brand [2] Group 3: EngageLab Overview - EngageLab is a leading AI-powered omnichannel customer engagement solution provider, delivering over 1 million messages every second across various channels [3] - The company supports businesses in over 220 countries and regions, focusing on innovation and performance to enhance customer interactions [3]

Core Insights - EngageLab has launched two new features, Smart Push and Push Plan, aimed at enhancing user engagement and marketing efficiency for global e-commerce businesses, with early adopters reporting over 30% increases in click-through rates [1][2][9] Feature Summaries Smart Push - Smart Push predicts the optimal time for delivering push notifications based on users' activity patterns, ensuring messages arrive at their personal "golden moment" [3][9] - This feature is available for a limited-time free trial via the EngageLab dashboard [5] Push Plan - Push Plan provides a centralized command center for managing complex promotional campaigns, allowing for multi-wave, multi-segment, and multi-content strategies [7][10] - It offers holistic performance insights, tracking key metrics like delivery rate, click rate, and conversions across the entire campaign lifecycle [10] Advantages of New Features - Higher click-through rates and increased conversion efficiency are reported due to delivering messages when users are most active [9] - Enhanced user experience by avoiding interruptions and fostering positive brand perception [9] - Flexibility in operations with full support via API and Web Portal for easy task management and strategy optimization [10] Company Overview - EngageLab is a leading AI-powered omnichannel customer engagement solution provider, supporting businesses in over 220 countries and regions, delivering more than 1 million messages every second [12]

Core Insights - EngageLab participated in GITEX Asia 2025, showcasing its AI-powered omnichannel customer engagement solutions, emphasizing the importance of personalized experiences for global growth [1][8] - The event gathered over 700 global enterprises and startups, highlighting the significance of addressing challenges in customer communication and operational efficiency [2] EngageLab's Distinctive Edge - EngageLab's strengths in global messaging infrastructure and local support were highlighted during discussions with a leading Indian application development company, showcasing its superior deliverability and multi-channel reliability [3][4] - The strategic alignment with the Indian company indicates potential for impactful collaboration in enhancing client communication strategies [5] Competitive Advantages - EngageLab's global infrastructure includes strategically distributed data nodes, ensuring high delivery rates (40% higher for push notifications and 99.97% for emails) and compliance with regulations like GDPR [6] - The company offers superior message deliverability and dedicated technical support compared to competitors [7] Future of Customer Engagement - The future of customer engagement is focused on personalization, automation, and seamless omnichannel communication, with EngageLab leading this transformation [8] Company Overview - EngageLab is a leading provider of AI-powered omnichannel customer engagement solutions, focusing on optimizing communication and enhancing engagement efficiency for businesses worldwide [9]