Group 1: Market Overview - The outbound tourism market in China is experiencing a significant recovery, with a year-on-year increase of over 60% in bookings for the summer travel season, particularly in Southeast Asia and Europe [1] - The China Tourism Research Institute projects that the number of outbound trips by Chinese citizens is expected to reach 146 million this year [1] Group 2: Hotel Industry Expansion - Chinese hotel groups, including Jin Jiang, Huazhu, and Shangmei, are accelerating their global expansion, particularly in Southeast Asia, Europe, and the Middle East, with various operational models such as direct management, franchising, and brand licensing [3][4] - Jin Jiang International Group ranks second globally and first in Asia in terms of hotel scale, with over 14,000 hotels in operation across more than 100 countries and regions by the end of 2024 [3] Group 3: Digital Transformation - The hotel industry is increasingly adopting digital platforms to enhance operational efficiency and customer experience, with Jin Jiang establishing the "Jin Jiang Hui" membership platform that covers over 200 million members globally [6] - The platform offers a unified booking system and various member benefits, enhancing customer loyalty and providing a seamless experience across different services [6] Group 4: Strategic Focus on Southeast Asia - Southeast Asia is becoming a key area for Chinese outbound tourism and investment, with significant growth in direct investment, particularly in the tourism and hotel sectors [7] - Jin Jiang has formed a strategic partnership with a local group in Malaysia to expand over 100 hotels in six Southeast Asian countries over the next five years, leveraging local cultural and tourism resources [7][10] Group 5: Global Strategy and Cultural Adaptation - Jin Jiang's international strategy is supported by a long history of collaboration with international hotel brands, allowing it to establish a diverse brand matrix and operational capabilities [4] - The company aims to create a global hospitality service system that connects various services and enhances the international influence of Chinese hotel brands [10]