全运旅游线路
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50条全运旅游路线!广州以赛事“流量”激发消费“增量”
Nan Fang Du Shi Bao· 2025-07-29 15:50
Group 1: Event and City Integration - The 15th National Games serves as a platform for Guangzhou to showcase its city image and promote cultural tourism consumption [2] - Guangzhou aims to transform sports "flow" into tourism "stay" by launching premium travel routes, food hotspots, and a series of cultural activities [2][8] - The event is expected to enhance the city's infrastructure and cultural consumption, with a focus on attracting young audiences through diverse performance products [12] Group 2: Transportation and Promotion - The city has revamped public transport, including trams and buses, to create a "mobile landscape" themed around the National Games [6][7] - A special tram line named "All Sports Tram" has been introduced, providing an immersive experience with educational content about the games [6] - Countdown points in metro stations will engage citizens in the lead-up to the event, enhancing the promotional atmosphere [3] Group 3: Tourism and Consumer Engagement - Guangzhou has launched 50 tourism routes that connect various cultural landmarks, integrating sports events with leisure travel [8][10] - The "Go GuangZhou" initiative aims to attract international tourists with special visa arrangements and free one-day tours [10] - Local businesses are creating a comprehensive service ecosystem to support the event, including themed products and hospitality services [10] Group 4: Cultural and Culinary Initiatives - The city is leveraging the National Games to promote Cantonese culture through unique culinary experiences and creative products [17][21] - A special menu titled "Food in Guangzhou: Welcome to the 15th National Games" will feature traditional Cantonese dishes [21][22] - Events like the 2025 Guangzhou Art Season will further integrate cultural performances with sports, enhancing the overall experience for visitors [14][16]