Workflow
全龄段亲子育儿成长服务
icon
Search documents
一图解码:孩子王闯关港交所 “亲子家庭新消费”概念打动投资者?
Sou Hu Cai Jing· 2025-12-15 02:20
Core Viewpoint - The company "Kidswant" has submitted a prospectus to the Hong Kong Stock Exchange for a planned listing, aiming to achieve a dual listing in both A-share and H-share markets, following its previous listing on the Shenzhen Stock Exchange in 2021 [3][4]. Group 1: Business Overview - Kidswant is a leading comprehensive all-channel service provider in the new consumption field for parent-child families in China, focusing on the sale of maternal and infant products, as well as parenting services [3][5]. - As of September 30, 2025, Kidswant has accumulated over 97 million registered members since its establishment, with a projected GMV exceeding RMB 13.8 billion for 2024 [3][8]. - The company has established a leading position in the maternal and infant product and service market in China, being the only enterprise listed in the "Top 100 Chain Stores in China" for nine consecutive years from 2016 to 2024 [5][6]. Group 2: Financial Performance - For the nine months ending September 30, 2025, Kidswant reported revenue of approximately RMB 7.349 billion, representing a year-on-year growth of about 8.1%, and a profit attributable to shareholders of approximately RMB 209 million, up 59% year-on-year [3][18]. - The company's gross profit margin for the nine months ending September 30, 2025, was 29.7%, while the net profit margin was 2.8% [18][19]. Group 3: Fundraising Purpose - The net proceeds from the IPO are intended for product innovation, expanding the sales and service network, brand promotion, strategic acquisitions, enhancing digital and intelligent capabilities, and general corporate purposes [4][5]. Group 4: Market Position and Expansion - Kidswant has expanded its product offerings beyond maternal and infant products by acquiring the "Siyu Group" in July 2025, entering the scalp and hair care market [6][7]. - The company operates a diverse network of 1,143 parent-child service stores and 2,567 technology hair care stores, achieving full coverage of provincial administrative regions in mainland China [10][13]. - Since 2024, Kidswant has been actively penetrating lower-tier markets through a franchise model, with 110 franchise stores opened across 21 provinces and 80 cities [16][17].