Core Viewpoint - The launch of the FISP platform marks a significant advancement in the public fund industry, addressing long-standing issues such as high operational costs and low capital efficiency, thereby enhancing the direct sales service for institutional investors [1][2]. Group 1: FISP Platform Overview - The FISP platform is an industry service platform authorized by the China Securities Regulatory Commission and operated by China Securities Depository and Clearing Corporation, aimed at improving the efficiency of fund direct sales [1][2]. - It provides a centralized, standardized, and automated "one-stop" data information exchange service for institutional investors, creating a standardized "highway" for direct sales in the public fund industry [1][2]. Group 2: Efficiency and Cost Reduction - The FISP platform enhances industry efficiency through hardware and software improvements, including shared infrastructure and unified data standards, which reduce redundancy and lower human and technical costs [2]. - Direct sales via the FISP platform may offer fee advantages compared to indirect sales, potentially lowering investment costs for investors [2]. Group 3: Service Empowerment and Security - The platform significantly shortens transaction cycles and improves capital utilization efficiency, while digitalization enhances transaction processing efficiency [2]. - FISP also strengthens financial data security and risk prevention through a comprehensive governance system, which helps build investor confidence and purifies the market environment [2]. Group 4: Future Outlook - The full potential of the FISP platform will require collaborative efforts across the industry, emphasizing a shift from scale to investor returns in fund management practices [3]. - The ongoing effectiveness of this "new infrastructure" is expected to support the stable development of the public fund industry and enhance its role in serving the real economy and managing residents' wealth [3].

本报讯记者李自钦报道近日，为贯彻落实《推动公募基金高质量发展行动方案》，提升服务投资者水 平，中国证监会同意公募基金行业机构投资者直销服务平台(以下简称"FISP平台")启动运行。 FISP平台是中国证监会授权中国结算建设并运营的行业性服务平台，基金管理人、基金托管人应当接入 FISP平台，并可借助FISP平台开展基金直销业务。FISP平台通过制定统一业务标准、对接多元主体、 汇集行业直销力量，为各类机构投资者投资公募基金提供集中式、标准化、自动化的"一站式"全流程数 据信息交互服务，有效解决公募基金行业传统直销业务运营成本高、效率低、风险大等问题，有利于提 高行业直销业务服务水平，更好支持各类中长期资金入市。 下一步，中国证监会将督促中国结算持续做好FISP平台建设运营工作，不断优化完善平台功能，着力提 升服务质量，切实为广大机构投资者提供更加规范、高效、便捷、优质的服务。 ...

中国证监会表示，下一步，将督促中国结算持续做好FISP平台建设运营工作，不断优化完善平台功能，着力提升服务质量，切实为广大机构投资者提供更加 规范、高效、便捷、优质的服务。 北京商报讯（记者 李海媛）9月5日，中国证监会发文表示，为贯彻落实《推动公募基金高质量发展行动方案》，提升服务投资者水平，同意公募基金行业 机构投资者直销服务平台（以下简称"FISP平台"）正式启动运行。 据悉，FISP平台是证监会授权中国结算建设并运营的行业性服务平台，基金管理人、基金托管人应当接入FISP平台，并可借助FISP平台开展基金直销业 务。FISP平台通过制定统一业务标准、对接多元主体、汇集行业直销力量，为各类机构投资者投资公募基金提供了集中式、标准化、自动化的"一站式"全流 程数据信息交互服务，有效解决了公募基金行业传统直销业务运营成本高、效率低、风险大等问题，有利于提高行业直销业务服务水平，更好支持各类中长 期资金入市。欢迎广大机构投资者通过FISP平台开展公募基金投资业务。 ...