Core Viewpoint - The collaboration between Xiangpiaopiao's Meco fruit tea and the popular idol group Times Youth Team aims to enhance the brand's appeal to younger consumers and deepen its youth-oriented strategy [1][3]. Group 1: Collaboration and Marketing Strategy - The partnership with Times Youth Team resonates with Meco's brand spirit of "true quality and daring innovation," aligning with the group's youthful and vibrant image [3]. - A series of marketing activities have been launched, including social media campaigns and offline events like a "bullet screen graffiti wall" in Chongqing, to engage Generation Z consumers [3][9]. Group 2: Product Performance and Market Position - Meco fruit tea has sold 1.3 billion cups nationwide and is projected to achieve a revenue growth of 20.96% year-on-year in 2024, reflecting the brand's commitment to quality [5]. - The product features a combination of "pure fruit juice + freshly brewed tea base," catering to the health-conscious preferences of young consumers [5]. Group 3: Brand Portfolio - Xiangpiaopiao's product matrix includes Meco, Xiangpiaopiao, and Lan Fang Yuan, with Xiangpiaopiao holding a 63% market share in the cup tea industry as of 2019 [7]. - Lan Fang Yuan, established in 1952, is recognized for its high-end tea drinks and has received multiple international awards, further enhancing the brand's prestige [7]. Group 4: Future Outlook - The brand aims to continuously innovate and collaborate, leveraging the idol power of Times Youth Team to tap into the growth potential of the Generation Z market and reshape the fruit tea market landscape [9].