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金融“活水”精准滴灌“贷”动产业腾飞
Jiang Nan Shi Bao· 2025-08-20 23:19
Core Insights - Dongtai Rural Commercial Bank's Ergang Branch conducted a "Financial Services Delivered to Your Door" event focused on the South American white shrimp farming industry, aiming to provide tailored financial products like "Xingyu Fumin Loan" and "Huinong Quick Loan" to local farmers [1][2] Group 1: Event Preparation and Execution - The branch's president personally visited the park's management to introduce exclusive credit and investment product plans, gaining their support [1] - The branch joined the farmers' WeChat group to enhance awareness and participation by announcing event details in advance [1] - Multiple channels, including phone and WeChat, were used for invitations, and the event was well-prepared with promotional materials and gifts [1] Group 2: On-Site Engagement and Customer Needs Assessment - The event utilized a combination of online information dissemination and offline presentations to engage farmers, addressing their financing and investment inquiries [1] - A detailed service ledger was created on-site to collect key customer information, laying the groundwork for personalized follow-up services [1] Group 3: Outcomes and Future Plans - The event attracted 12 farmers, with 10 expressing valid financing and investment needs, including 5 with a total loan intention of 2.6 million yuan [2] - Post-event, the branch organized a review to optimize promotional strategies and customer information management processes [2] - The branch plans to conduct regular service activities to further explore financing needs in the aquaculture industry, aiming to increase both the number of loan clients and loan balances [2]