Core Viewpoint - The "Xing Li Yu" cultural and creative store at Beijing Daxing Airport has successfully upgraded to a "Beijing Gift" themed store, enhancing its role in promoting Beijing's culture and aviation charm while responding to the airport group's strategy of integrating travel and commerce [2][4]. Group 1: Store Development and Strategy - The "Xing Li Yu" store has been recognized as a "Beijing Gift" themed store, marking a significant upgrade and expanding its market space with over a hundred officially named aviation and Beijing cultural products [2][3]. - Since its opening in 2020, the store has focused on aesthetic, functional, and cultural design principles, developing a product system of over 300 items that incorporate traditional Chinese brands and architectural aesthetics from Daxing Airport [3]. Group 2: Sales Performance and Market Impact - In 2025, the store achieved a sales revenue of 28 million yuan, representing a 45% increase compared to the same period last year, demonstrating the market potential of integrating travel and culture [3]. - The store has implemented a temporary replacement mechanism to address commercial resource challenges, ensuring stability in the airport's commercial image and resource value [3]. Group 3: Future Plans - The company plans to continue enriching the commercial offerings and cultural connotations at Daxing Airport, developing more "airport limited edition" cultural products to create immersive cultural experiences [4].