Core Insights - The report highlights a significant increase in consumption among households aged 46 and above, driven by population aging and its impact on the fast-moving consumer goods (FMCG) market, particularly in third and fourth-tier cities [1] Consumption Trends - Average spending among households aged 46 and above has seen a notable increase, with an overall average growth of approximately 2% across all city tiers [1] - Third-tier cities experienced a growth rate of 3.3%, while fourth-tier cities saw an even higher increase of 6.2% [1] E-commerce Influence - Nearly 40% of senior households have begun utilizing interest-based e-commerce platforms for purchasing FMCG products [1] - The influence of platforms like Douyin and Kuaishou on senior households is increasing [1]