Core Viewpoint - The retail sector in Hong Kong showed signs of recovery in May 2025, with total sales value increasing by 2.4% compared to May 2024, despite a decline in the previous month [1][2]. Group 1: Retail Sales Performance - The estimated total retail sales value for May 2025 was HKD 31.3 billion, up 2.4% from May 2024 [1]. - The revised estimate for total retail sales value in April 2025 showed a decline of 2.3% compared to April 2024 [1]. - The total retail sales value for the first five months of 2025 was estimated to have decreased by 4.0% compared to the same period in 2024 [1]. Group 2: Online Sales Insights - Online sales accounted for 8.3% of the total retail sales value in May 2025, with an estimated value of HKD 2.6 billion, a slight increase of 0.3% from May 2024 [1]. - The revised estimate for online sales value in April 2025 showed a decline of 3.7% compared to April 2024 [1]. - The total online sales value for the first five months of 2025 was estimated to have decreased by 1.7% compared to the same period in 2024 [1]. Group 3: Sales Volume Analysis - The estimated total sales volume in May 2025 increased by 1.9% compared to May 2024, after adjusting for price changes [1]. - The revised estimate for total sales volume in April 2025 showed a decline of 3.3% compared to April 2024 [1]. - The total sales volume for the first five months of 2025 was estimated to have decreased by 5.5% compared to the same period in 2024 [1]. Group 4: Category-wise Sales Performance - Among retail categories, the sales value of "other unclassified consumer goods" rose by 8.9% in May 2025 compared to May 2024 [2]. - Supermarket goods saw a sales value increase of 1.3%, while clothing sales rose by 0.4% [2]. - Conversely, jewelry, watches, and luxury gifts experienced a sales value decline of 3.2%, with furniture and fixtures seeing a significant drop of 12.0% [2]. Group 5: Seasonal Adjustments and Future Outlook - The seasonally adjusted total retail sales value for the three months ending May 2025 increased by 4.1% compared to the previous three months [2]. - The seasonally adjusted total sales volume for the same period rose by 7.0% [2]. - The government anticipates that ongoing adjustments in consumer behavior, along with initiatives to boost tourism and local employment, will enhance consumer sentiment and support the retail market [3].