Group 1 - The total retail sales value in June 2025 is estimated at HKD 30.1 billion, a 0.7% increase compared to June 2024. The revised estimate for May 2025 shows a 2.4% increase compared to May 2024. However, the total retail sales value for the first half of 2025 is estimated to have decreased by 3.3% compared to the same period in 2024 [1] - Online sales accounted for 8.5% of the total retail sales value in June 2025, with an estimated value of HKD 2.5 billion, representing an 8.4% increase compared to June 2024. The revised estimate for online sales in May 2025 shows a 1.2% decrease compared to May 2024. The online sales value for the first half of 2025 is estimated to have decreased by 0.4% compared to the same period in 2024 [1] - The estimated total retail sales quantity in June 2025 decreased by 0.3% compared to June 2024. The revised estimate for May 2025 shows a 1.9% increase compared to May 2024. The total retail sales quantity for the first half of 2025 is estimated to have decreased by 4.7% compared to the same period in 2024 [1] Group 2 - By category, the sales value of jewelry, watches, and luxury gifts increased by 6.8% in June 2025 compared to June 2024. Other categories with increases include miscellaneous consumer goods (up 7.2%), supermarket goods (up 0.4%), pharmaceuticals and cosmetics (up 6.0%), department store goods (up 5.7%), and optical shops (up 1.0%). Conversely, clothing sales value decreased by 4.3%, with other declines in food, beverages, and tobacco (down 1.5%), electrical and other durable goods (down 9.3%), automotive parts (down 6.0%), fuel (down 8.7%), furniture and fixtures (down 16.3%), footwear and related accessories (down 7.2%), traditional Chinese medicine (down 2.0%), and books, stationery, and gifts (down 4.7%) [2] - The seasonally adjusted total retail sales value for the second quarter of 2025 increased by 0.3% compared to the first quarter, while the seasonally adjusted total retail sales quantity increased by 2.7% [2] Group 3 - A government spokesperson indicated that the retail sector has shown signs of stabilization, with a further 0.7% increase in total retail sales value in June 2025 compared to the previous year. Looking ahead, factors such as rising employment income, strong local stock market performance, government initiatives to promote tourism, and businesses offering more diverse experiences are expected to support local consumer sentiment and retail operations [3]

Core Viewpoint - The retail sector in Hong Kong showed signs of recovery in May 2025, with total sales value increasing by 2.4% compared to May 2024, despite a decline in the previous month [1][2]. Group 1: Retail Sales Performance - The estimated total retail sales value for May 2025 was HKD 31.3 billion, up 2.4% from May 2024 [1]. - The revised estimate for total retail sales value in April 2025 showed a decline of 2.3% compared to April 2024 [1]. - The total retail sales value for the first five months of 2025 was estimated to have decreased by 4.0% compared to the same period in 2024 [1]. Group 2: Online Sales Insights - Online sales accounted for 8.3% of the total retail sales value in May 2025, with an estimated value of HKD 2.6 billion, a slight increase of 0.3% from May 2024 [1]. - The revised estimate for online sales value in April 2025 showed a decline of 3.7% compared to April 2024 [1]. - The total online sales value for the first five months of 2025 was estimated to have decreased by 1.7% compared to the same period in 2024 [1]. Group 3: Sales Volume Analysis - The estimated total sales volume in May 2025 increased by 1.9% compared to May 2024, after adjusting for price changes [1]. - The revised estimate for total sales volume in April 2025 showed a decline of 3.3% compared to April 2024 [1]. - The total sales volume for the first five months of 2025 was estimated to have decreased by 5.5% compared to the same period in 2024 [1]. Group 4: Category-wise Sales Performance - Among retail categories, the sales value of "other unclassified consumer goods" rose by 8.9% in May 2025 compared to May 2024 [2]. - Supermarket goods saw a sales value increase of 1.3%, while clothing sales rose by 0.4% [2]. - Conversely, jewelry, watches, and luxury gifts experienced a sales value decline of 3.2%, with furniture and fixtures seeing a significant drop of 12.0% [2]. Group 5: Seasonal Adjustments and Future Outlook - The seasonally adjusted total retail sales value for the three months ending May 2025 increased by 4.1% compared to the previous three months [2]. - The seasonally adjusted total sales volume for the same period rose by 7.0% [2]. - The government anticipates that ongoing adjustments in consumer behavior, along with initiatives to boost tourism and local employment, will enhance consumer sentiment and support the retail market [3].