养生方便面

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抄养生水作业,方便面也改打养生牌了
Di Yi Cai Jing· 2025-08-05 07:15
Core Viewpoint - The rise of health-oriented instant noodles is inspired by the success of traditional Chinese health drinks, indicating a shift in consumer preferences towards healthier food options [1][3][4] Group 1: Market Trends - A significant number of health-focused instant noodle products have emerged on e-commerce platforms, with nearly a hundred varieties available, including offerings from major brands like Unification and White Elephant [1][3] - The online sales price of health instant noodles ranges from a few yuan to over ten yuan per serving, with notable sales figures such as over 100,000 bags of a monkey mushroom yam noodle and over 410,000 boxes of a kale noodle [3] - The health drink market, particularly driven by brands like Yuanqi Forest, has seen a remarkable growth of over 182% year-on-year in sales for the health drink category in 2024 [3] Group 2: Industry Challenges - The demand for instant noodles in China is projected to reach approximately 43.8 billion servings in 2024, a slight increase from 42.21 billion servings in 2023, but still below the 45.07 billion servings in 2022 [3] - The instant noodle industry is facing pressure with a projected year-on-year sales decline of 8.9% by the second quarter of 2025, indicating challenges in pricing and sales dynamics [3][4] Group 3: Competitive Landscape - The instant noodle market is highly concentrated, with the top five brands holding 83% of the market share, creating significant barriers for new entrants [4] - The introduction of health-oriented instant noodles has led to a surge in new product SKUs, with over 1,500 new SKUs in the first quarter of 2025, significantly higher than the 300 to 500 range in previous years [4] Group 4: Consumer Demand and Product Development - The emergence of health-focused instant noodles reflects a response to changing consumer demands for healthier options, pushing companies to innovate through ingredient and process improvements [4][5] - However, the actual health benefits of these products remain unclear, as some brands do not specify the quantities of health ingredients used, making it difficult for consumers to assess their effectiveness [5]