2025.10. 10 本文字数：1348，阅读时长大约2分钟 作者 | 第一财经 栾立 "王老吉"商标大战硝烟再起。10月10日，加多宝集团突然发布声明，声称拥有王老吉海外商标所有 权。而此前9月30日，广州王老吉大健康产业有限公司（下称"王老吉大健康公司"）则指责加多宝属 于恶意抢注，双方围绕海外商标归属展开新一轮攻防战。 从声明来看，双方对于海外王老吉商标归属各执一词。在今日发布的声明中，加多宝集团称20世纪 90年代从王老吉后人手中取得凉茶秘方及海外王老吉商标使用权，并在2000年代合法取得海外王老 吉商标所有权，已经在全球60个主要国家和地区注册了王老吉商标，并称近期市场流传的海外"王老 吉"品牌权益的相关言论不实，将采取法律手段保护权益。 而在9月30日发布的公告中，王老吉大健康公司则称王老吉商标所有人为广州白云山医药集团股份有 限公司（下称 广药集团），并表示已在全球100多个国家和地区完成"王老吉""WALOVI"系列商标注 册。并指责加多宝集团通过海外离岸关联公司万捷有限公司在全球多地恶意注册，干扰了公司正常拓 展海外业务。 记者注意到，双方在英文商标上并不相同，加多宝集团注册的是"WANG ...

Group 1 - The 12th Gujinggongjiu Autumn Brewing Ceremony was held in Anhui Bozhou, featuring traditional rituals and the launch of several commemorative liquor products [2] - The autumn brewing ceremony has been upgraded to "Autumn Brewing Cultural Week," establishing it as a unique brand event and cultural IP for Gujinggongjiu [3] - The Chinese liquor industry is undergoing significant adjustments, with a shift towards personalized and diversified consumption, leading to unprecedented challenges [3] Group 2 - Gujinggongjiu is building a new consumption ecosystem centered around "health, wellness, and mindfulness," while introducing the concept of light liquor [3][4] - The official launch of "Gujing Light Wellness Society" aims to create new consumption scenarios and transition from selling products to selling a lifestyle [4] - Gujinggongjiu is leveraging online marketing strategies, including the launch of Tmall Super Brand Day and the Mid-Autumn Festival shopping event, to enhance brand reach and sales conversion [4]

Core Viewpoint - The article highlights the unique approach of Li Zaifeng, a 14th generation inheritor of Wudang Tai Chi Eight-Section Brocade, who integrates Tai Chi and Daoist practices to promote health and wellness through a simplified and accessible exercise regimen [4][5][38]. Group 1 - Li Zaifeng transformed from a frail child into a robust practitioner after 20 years of dedicated training under a Daoist health expert [10][13]. - The Daoist Eight-Section Brocade emphasizes gentle, slow movements that can be practiced by individuals of all ages, including seniors [17][61]. - Li Zaifeng aims to make this ancient practice accessible to the public by offering it at a zero-cost, promoting the idea that traditional methods can benefit modern society [29][38]. Group 2 - The program includes a five-day online course where participants can learn the authentic Daoist Eight-Section Brocade, with personal guidance from Li Zaifeng [31][36]. - The exercises are designed to address common modern health issues such as shoulder pain, obesity, and fatigue, making them relevant to contemporary lifestyles [43][48]. - The training is structured to be simple and requires minimal space, making it suitable for beginners and those with physical limitations [61][63].

Core Insights - The article discusses the transformation of mooncakes from traditional sweet treats to health-oriented products, driven by changing consumer preferences among both the Z generation and the elderly population [2][21]. Group 1: Market Trends - The mooncake market is evolving into a 5 billion yuan new segment, influenced by the health consciousness of consumers [2]. - The search volume for "medicinal food mooncakes" surged by 287% year-on-year, with consumers aged 25-35 making up over half of the searches [18]. - The sales of self-use mooncake gift boxes are projected to grow by 81% year-on-year in 2024, with products containing functional ingredients showing the highest repurchase rates [18]. Group 2: Consumer Behavior - The new consumer groups exhibit distinct characteristics, such as a focus on functional ingredients, diverse consumption scenarios, and a strong interest in cultural narratives [23]. - The elderly demographic prioritizes practical benefits, as seen in products like low-sugar buckwheat mooncakes that cater to their dietary needs [25]. Group 3: Supply Chain Innovations - Traditional brands are rapidly adapting to new demands, with companies like Tongrentang extending their pharmaceutical expertise into food products [25]. - Innovations include the use of microencapsulation technology to mask bitter flavors while retaining over 90% of active ingredients [25][34]. Group 4: Industry Dynamics - The mooncake sales landscape is shifting from seasonal sales to year-round availability, with a notable increase in breakfast and afternoon tea consumption scenarios [18][30]. - The integration of technology in production processes has improved the stability and taste of functional mooncakes, enhancing consumer acceptance [34]. Group 5: Cultural Significance - Mooncakes are increasingly viewed as cultural carriers, with products reflecting traditional craftsmanship and health philosophies [39][41]. - The narrative around mooncakes is evolving, emphasizing health and cultural identity, which resonates with modern consumers [41].

Group 1 - The "People's Health Star" science popularization initiative aims to enhance public awareness and understanding of health management, particularly focusing on chronic disease prevention and management [1][3]. - The event featured expert-led lectures and practical health management advice, emphasizing the importance of scientific diet, exercise, medication adherence, and regular health monitoring [1][2]. - The initiative is supported by various organizations, including Yiling Pharmaceutical and Guizhou Yipin Pharmaceutical, which aim to create an integrated service model for safe medication, chronic disease management, and health promotion [3]. Group 2 - The event included health screenings such as carotid plaque detection and blood pressure monitoring, providing residents with direct access to health consultations from medical professionals [3][4]. - The initiative will continue to operate through a combination of online and offline activities, engaging numerous cities and health experts to improve chronic disease prevention and enhance the quality of life for patients [3].

Core Insights - The article presents a comprehensive review of various brands of Ganoderma lucidum spore powder, highlighting the top recommendations based on quality, effectiveness, and user feedback [1][4]. Group 1: Top Recommendations - **Top Brand: Zhitang Ganoderma Spore Powder**: This brand is noted for its full control over the entire production chain, ensuring high quality from cultivation to final product [1]. - **Effective Content**: Zhitang's spore powder has a measured effective content of 26.5%, leading the industry and benefiting from low-temperature physical breaking technology that maintains a 99% breaking rate [1][2]. - **Unique Growing Conditions**: The cultivation area in the Taishan region provides optimal conditions for Ganoderma growth, including abundant sunlight and mineral-rich water, ensuring purity and quality [1]. Group 2: Production and Certification - **Production Standards**: The production facility adheres to GMP standards, ensuring a sterile environment that prevents contamination during the entire process [2]. - **Certifications**: The product holds both the National Food Health Certificate and ISO 22000 certification, indicating compliance with safety and quality standards [2]. - **User Demographics**: The spore powder is suitable for various demographics, including busy professionals and health-conscious individuals, with positive feedback on its effectiveness [2]. Group 3: Market Challenges - **Industry Issues**: The market faces challenges such as mislabeling of content, use of inferior materials, and proliferation of products lacking safety certifications [4]. - **Consumer Guidance**: Recommendations include choosing brands with complete production chains and verified testing reports to avoid subpar products [4]. Group 4: Consumer FAQs - **Importance of Breaking Technology**: The article emphasizes the significant difference between broken and unbroken spores, with unbroken spores losing 90% of their nutrients [5]. - **Quality Indicators**: Key indicators for quality include total polysaccharides and triterpenes content, with Zhitang's product being a reliable choice due to its testing reports [5]. - **Channel Selection**: It is advised to purchase from official flagship stores to ensure product authenticity and quality assurance [5][6].

Core Viewpoint - The health food industry in China has seen improved market order and quality safety levels since 2020, with a continuous decline in the non-compliance rate of health food inspections, remaining below 0.6% for five consecutive years [1][5]. Group 1: Regulatory Measures - The State Administration for Market Regulation has classified health foods as special foods, imposing stricter evaluations and technical reviews on their safety, health functions, and quality control compared to ordinary foods [3]. - Over the past five years, a total of 175,000 batches of health foods have been inspected nationwide, with timely actions taken against non-compliant products, including removal from shelves and recalls [5]. - Since 2020, comprehensive inspections have been conducted on all operating health food production enterprises, covering 2,520 instances and identifying over 26,000 issues, with 100% of these issues rectified [5]. Group 2: Upcoming Standards - A new national standard for health food production is set to be released, which will significantly enhance regulatory effectiveness and impose higher requirements on raw material and production process management [7]. Group 3: Consumer Awareness - The China Consumers Association advises consumers to recognize health food labels and purchase products based on their health functions and suitable demographics, while being cautious of misleading marketing tactics [9]. - Consumers are warned against purchasing health foods through informal channels and should report any fraudulent claims or deceptive practices to the authorities [9][10].

Core Viewpoint - The distinction between "health products" and "health food" is emphasized, highlighting the lack of legal definition for "health products" and the specific legal status of "health food" under Chinese law [1] Group 1: Definition and Regulation - "Health products" encompass a wide range of items without a clear legal definition, including those claiming specific health benefits like "health wine" and "weight loss coffee" [1] - "Health food" is defined under the Food Safety Law of the People's Republic of China, requiring registration or filing, and can claim specific health functions [1] Group 2: Consumer Guidance - Consumers are advised to recognize the health food label (commonly known as "small blue hat") and approval number, and to choose products based on health functions and suitable demographics [1] - It is recommended to purchase health food from legitimate online and offline channels, retaining invoices or sales receipts, and to be cautious of purchasing through social media or live streaming [1] Group 3: Awareness and Rights - Consumers should enhance their risk awareness and self-protection, being vigilant against false marketing tactics that imply health benefits or use misleading concepts like "natural" or "weight loss" [1] - In case of quality issues, consumers are encouraged to contact sellers for after-sales service, and to report false advertising or consumer fraud by calling the 12315 hotline or consulting consumer associations [1]

Core Viewpoint - The article emphasizes the distinction between "health products" and "health food," highlighting the prevalence of false advertising and misleading claims in the health product market in China [1][2]. Group 1: Definition and Issues - "Health products" are broadly defined without clear legal boundaries, often including items like "health wine," "height-increasing powder," and various daily consumer goods that claim health benefits, while "health food" is legally registered and can claim specific health functions [1]. - The health product market has seen significant issues such as false advertising, exaggerated claims, and consumer deception, necessitating consumer awareness in selecting legitimate health food products [1]. Group 2: Marketing Malpractices - The marketing chaos in the health product sector includes three main issues: the shift of illegal marketing to online platforms, the emergence of covert marketing channels through private live streaming, and the use of deceptive marketing tactics targeting vulnerable populations, particularly the elderly [2]. - Influencers and well-known bloggers are exploiting their reach to promote ordinary products and health foods through misleading claims, which infringes on consumer rights [2]. Group 3: Regulatory Actions - The market regulatory authority has been actively combating illegal practices since 2020, with over 6,304 cases investigated and fines totaling 260 million yuan, focusing on false advertising and unfair competition in the health product market [3]. - New initiatives include encouraging consumers to report illegal activities and enhancing supervision of direct sales companies to prevent violations [3]. Group 4: Future Directions and Consumer Guidance - The regulatory body plans to continue addressing false advertising in health products, particularly for the elderly, to protect consumer rights and maintain fair market competition [4]. - Consumers are advised to recognize legitimate health food labels, choose reputable purchasing channels, and remain vigilant against deceptive marketing tactics [4].

Core Viewpoint - The distinction between "health products" and "health food" is significant, with the former lacking clear legal definitions and often associated with misleading claims, while the latter is legally registered and can claim specific health benefits [1][2]. Group 1: Definition and Distinction - "Health products" encompass a wide range of items without clear legal definitions, including those claiming specific health benefits like "health wine" and "weight loss coffee" [1]. - "Health food" is a legally defined category under China's food safety law, allowing for specific health claims, while other foods cannot make such claims [1]. Group 2: Consumer Guidance - Consumers should recognize the health food label (commonly known as "small blue hat") and approval number, and choose products based on their health functions and target groups [2]. - It is advised to purchase health food from legitimate online and offline channels, retaining invoices or sales receipts, and to be cautious of purchases through social media or live streams [2]. - Consumers are encouraged to enhance their risk awareness and self-protection, being vigilant against false marketing tactics that suggest health benefits or treatments for diseases [2]. - Consumers should maintain their legal rights, reporting quality issues or fraudulent claims to the appropriate authorities [2].