Core Viewpoint - The Ministry of Industry and Information Technology, along with three other departments, has announced the "Filial Piety and Elderly Shopping Season" from October 21 to November 20, 2025, aimed at enhancing the supply of quality elderly products and services to meet the growing needs of the elderly population [1] Group 1 - The initiative will focus on government guidance, market leadership, and multi-party collaboration, featuring a variety of promotional activities for quality elderly products through online and offline integration [1] - Six key tasks have been outlined, including improving the supply of quality products, creating new online shopping platforms, establishing offline experience scenarios, enhancing precise matching of supply and demand, innovating themed service activities, and building a harmonious consumption environment for the elderly [1] Group 2 - The "Three Products" strategy will be implemented to increase variety, improve quality, and create brands, encouraging elderly product manufacturers to invest more in research and design to meet the consumption needs of the elderly [1] - The focus will be on upgrading and iterating products such as rehabilitation training aids, health monitoring products, elderly care devices, home service robots, and daily living assistance products [1] Group 3 - Mainstream e-commerce platforms are encouraged to establish special sections for the "Filial Piety and Elderly Shopping Season," inviting well-known elderly product manufacturers and brands to participate in diverse promotional activities [2] - Platforms are urged to utilize consumer big data for precise market demand analysis, offering personalized services and targeted subsidies to middle-aged and young consumers as well as active elderly users [2] - Enhancements in the online shopping interface for the elderly will include features like voice search, one-click ordering, and child payment options to lower the operational barriers for elderly consumers [2]