Core Insights - The "Neiqiu Xingzaoren" regional public brand promotion conference was held in Hangzhou, showcasing the value and potential of Neiqiu Xingzaoren from historical, branding, industrial, and product perspectives [1][2]. Industry Overview - Xingtai is recognized as a core production area for sour jujube, with a complete industrial chain from planting to processing and sales, ranking among the top in the country [2]. - Neiqiu County is the largest production, processing, and sales hub for sour jujube in China, with over 1,000 processing enterprises and individual businesses, processing 180,000 tons of sour jujube annually and producing around 6,000 tons of sour jujube seeds [2]. Product Development - The sour jujube industry in Neiqiu County has innovated by developing over 150 derivative products, including sour jujube juice, tea, syrup, and sleep patches, enriching the product matrix [2]. - The county has established 13 standardized planting bases of over 1,000 acres each and has over 400 initial processing enterprises and more than 10 deep processing enterprises [2]. Economic Impact - The sour jujube industry has created employment for 43,000 local residents and generated an annual output value of 5.58 billion yuan [2]. - Neiqiu County aims to enhance the influence of the "Neiqiu Xingzaoren" brand and contribute significantly to agricultural high-quality development and rural revitalization [3].