Core Insights - The "Neiqiu Xingzaoren" regional public brand promotion conference was held in Hangzhou, showcasing the value and potential of Neiqiu Xingzaoren from historical, branding, industrial, and product perspectives [1][2]. Industry Overview - Xingtai is recognized as a core production area for sour jujube, with a complete industrial chain from planting to processing and sales, ranking among the top in the country [2]. - Neiqiu County is the largest production, processing, and sales hub for sour jujube in China, with over 1,000 processing enterprises and individual businesses, processing 180,000 tons of sour jujube annually and producing around 6,000 tons of sour jujube seeds [2]. Product Development - The sour jujube industry in Neiqiu County has innovated by developing over 150 derivative products, including sour jujube juice, tea, syrup, and sleep patches, enriching the product matrix [2]. - The county has established 13 standardized planting bases of over 1,000 acres each and has over 400 initial processing enterprises and more than 10 deep processing enterprises [2]. Economic Impact - The sour jujube industry has created employment for 43,000 local residents and generated an annual output value of 5.58 billion yuan [2]. - Neiqiu County aims to enhance the influence of the "Neiqiu Xingzaoren" brand and contribute significantly to agricultural high-quality development and rural revitalization [3].

Core Viewpoint - Zanhua County is transforming its agricultural landscape by focusing on mountain agriculture, developing high-efficiency and specialized agricultural practices, and integrating ecological and economic benefits [1][2][3]. Agricultural Development - Zanhua County has created 66 beautiful villages, accounting for 33% of all villages, and has been recognized as a national key ecological function area and a model county for greening [1]. - The county has cultivated over 10 varieties of specialty economic fruit trees, with a total area of 1 million mu (approximately 666.67 thousand acres) and a total output value of nearly 2.9 billion yuan (approximately 0.43 billion USD) [3]. Crop Specialization - The county has shifted from traditional crops like wheat and corn to high-value crops such as cherries, with Baijiatian Village becoming a renowned cherry-producing area, attracting around 5,000 visitors daily during the harvest season [2]. - Other villages are also exploring suitable crops, such as chestnuts, grapes, and apples, based on local soil and climate conditions [2]. Industry Transformation - The traditional jujube industry is being revitalized by converting jujube trees to sour jujube, with 5,000 mu (approximately 3,333 acres) of demonstration bases established [4]. - The sour jujube planting area has reached 230,000 mu (approximately 153.33 thousand acres), with annual income per mu increasing from 4,000 yuan (approximately 600 USD) for jujubes to 20,000 yuan (approximately 3,000 USD) for sour jujubes [4]. Brand Development - Zanhua County launched the "Zanhua Sour Jujube" regional public brand in 2023, enhancing brand construction and leading to an annual processing capacity of 300,000 tons of sour jujubes and an output value exceeding 5 billion yuan (approximately 0.75 billion USD) [5]. - The county has over 300 specialized sour jujube companies and more than 1,100 processing households, employing over 10,000 people [5]. Tourism Integration - The county is developing tourism around its agricultural products, with initiatives like the grape wine resort project and the Chinese Bee Museum, which has attracted over 12,000 students for educational experiences [6][8]. - In 2024, Zanhua County received 5.62 million tourists, generating a total tourism expenditure of 6.54 billion yuan (approximately 0.98 billion USD), with a significant increase in visitor numbers and spending during the May Day holiday [8].