"媒体+"如何助 力粤黔协作？|南 岭东风_南方+_ 南方plus "来'坝尔代夫' ， 冬天也能玩桨 板！"近期，一 则短视频走红网 络，不少人被视 频里贵州安龙县 坝盘村的"玻璃 湖"以及桨板运 动所吸引，在这 个冬天"燃起了 一把东西部协作 的火" 。 以创意视频宣介 黔西南州安龙县 的乡村桨板运 动，盘活当地冬 季闲置农文旅资 源，这是粤黔协 作继去年推 进"媒体+东西部 协作"打造"中国 桨板第一村"战 略合作，又一次 发挥广东媒体的 宣传优势及品牌 嗅觉，为坝盘村 构建全国首个桨 板运动标杆目的 地贡献"媒体 +"的力量。 为什么是广东媒 体？这源于2025 年广东让"媒体 +"从理论文件升 格为扎根于乡 土、赋能千镇万 村的战略模式。 2025年，省委农 办、省委宣传部 联合印发《"媒 体+"赋能"百千 万工程"农产品 市场体系建设行 动方案（2025- 2027年）》。一 年来，从广东荔 枝IP引爆岭南夏 日经济，到助力 广西打造陈皮星 油藤产业，再到 助力年鱼经济破 圈、举行首届潮 汕牛肉火锅文化 节等等，这些实 践案例如同涓涓 清流汇成"媒体 +"助力广东乡村 振兴的大海，逐 步形成了可复 ...

Core Viewpoint - The event held in Qianxinan, Guizhou, showcased Huizhou lychee, promoting agricultural cooperation and consumer engagement between Guangdong and Guizhou, leading to significant sales and market interest [4][10][12]. Group 1: Event Overview - The "2025 Guangdong-Guizhou Cooperation to Assist Farmers and Promote Consumption" event took place in Qianxinan, attracting over 102,000 visitors and generating more than 1 million yuan in on-site sales [3][4]. - Huizhou lychee enterprises presented various high-quality lychee varieties, including Guiwei and Nuomici, to local consumers, enhancing their experience [5][6][10]. Group 2: Market Impact - All 10 participating Huizhou lychee companies sold out their products at a retail price of 15 yuan per jin, indicating strong market demand [38]. - The event aimed to educate local consumers about different lychee varieties, as the local market primarily recognized only the "Feizixiao" variety [50][62]. Group 3: Agricultural Collaboration - The collaboration between Huizhou and Qianxinan is part of a broader initiative to enhance agricultural cooperation, with Huizhou lychee being positioned as a key product in this partnership [11][12][90]. - The event also served as a platform for local farmers in Qianxinan to learn advanced planting techniques from Huizhou, potentially increasing their income [67][75]. Group 4: Future Prospects - The successful introduction of Huizhou lychee into the Qianxinan market is expected to pave the way for further expansion into broader markets, including the Greater Bay Area and beyond [63][64]. - The event highlighted the potential for Qianxinan to develop its own lychee industry, with local farmers beginning to cultivate lychee varieties introduced from Huizhou [70][80].