惠州荔枝

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观察|惠黔协“荔”!惠州以高质量产业帮扶助力黔西南高质量发展
Nan Fang Nong Cun Bao· 2025-07-03 01:34
Core Viewpoint - The collaboration between Huizhou and Qiannan is aimed at high-quality agricultural development and economic growth through mutual support and resource sharing [10][18][24]. Group 1: Agricultural Collaboration - The 2025 Guangdong-Qiannan collaboration event successfully facilitated over 5 million yuan in sales intentions, showcasing Huizhou lychee and Qiannan agricultural products [13][14]. - Since 2021, Huizhou has sent 1,198 experts in various fields to assist Qiannan, investing 1.778 billion yuan in collaborative projects and introducing 435 enterprises [20][21]. - Huizhou's experience in agricultural development has led to the establishment of a lychee industry in Qiannan, breaking the traditional absence of this crop in the region [21][22]. Group 2: Industrial Development - Huizhou has implemented a "7+1+2" industrial park development model in Qiannan, focusing on modern agricultural parks and industrial collaboration [57][54]. - The collaboration has resulted in the establishment of 10 industrial parks, enhancing local industries such as edible fungi and tea [53][54]. - In 2024, Huizhou aims to assist in the establishment of 98 new enterprises, contributing to a total investment of 4.14 billion yuan, with significant job creation [56][58]. Group 3: Rural Revitalization - Huizhou has invested 25.25 million yuan in building 69 beautiful and livable villages in Qiannan, integrating rural development with local characteristics [92][93]. - Training programs have been conducted for 14,918 local officials and 29,282 technical professionals to support rural revitalization efforts [95][96]. - The "Qingwan Live Broadcast" project aims to promote Qiannan's agricultural products through digital channels, enhancing market reach and sales [72][73]. Group 4: Health and Wellness Industry - The establishment of the Qiannan Health and Wellness Association aims to leverage local resources for developing a comprehensive health industry [102][104]. - The region is positioned as a health tourism destination, focusing on integrating various sectors such as culture, leisure, and healthcare [99][104]. - Qiannan has received recognition as a top destination for health and wellness, enhancing its appeal for tourism and investment [119][121].
意向签约超500万元!粤黔协作助力惠州荔枝“圈粉”黔西南
Nan Fang Nong Cun Bao· 2025-06-29 09:00
Core Viewpoint - The 2025 Guangdong-Guizhou Cooperation Agricultural Promotion and Consumption Matching Event successfully facilitated the sale of Huizhou lychees in Qianxinan, with intention contracts exceeding 5 million yuan, showcasing the deepening agricultural collaboration between Guangdong and Guizhou [11][13][66]. Group 1: Event Overview - The event attracted over 102,000 visitors and resulted in intention contracts worth more than 5 million yuan [13][19]. - The event was organized under the theme of "government platform, enterprise performance, and farmer benefits" [11][12]. - Local ethnic celebrations and performances were integrated to enhance consumer engagement and product sales [15][110]. Group 2: Agricultural Collaboration - The collaboration has led to the establishment of 78 enterprises on the "832" procurement platform, with 1,518 products listed [19][20]. - 14 enterprises received certification as "vegetable basket" bases in the Guangdong-Hong Kong-Macao Greater Bay Area, with 38 bases successfully applied for [20][21]. - The shift from "Qian goods out of the mountains" to "Huizhou lychees entering Qian" reflects the commitment to agricultural industry support [21][22]. Group 3: Product Promotion and Sales - Huizhou lychees were showcased with retail prices ranging from 10 to 15 yuan, quickly selling out due to high demand [39][41]. - The logistics involved a cold chain system ensuring freshness, with lychees reaching consumers within 48 hours of harvest [61][62]. - The event also featured local specialty agricultural products from Qianxinan, with total sales nearing 1 million yuan on the event day [79][82]. Group 4: Future Prospects - The introduction of lychee cultivation in Qianxinan's Ce Heng County is expected to yield significant production, with plans for large-scale market entry next year [84][90]. - The collaboration aims to enhance local agricultural technology and practices, promoting high-value fruit cultivation [100][108]. - The event coincided with local ethnic celebrations, fostering cultural exchange and community engagement [109][116].
观察|热卖黔西南,惠州荔枝凭什么?
Nan Fang Nong Cun Bao· 2025-06-29 09:00
Core Viewpoint - The event held in Qianxinan, Guizhou, showcased Huizhou lychee, promoting agricultural cooperation and consumer engagement between Guangdong and Guizhou, leading to significant sales and market interest [4][10][12]. Group 1: Event Overview - The "2025 Guangdong-Guizhou Cooperation to Assist Farmers and Promote Consumption" event took place in Qianxinan, attracting over 102,000 visitors and generating more than 1 million yuan in on-site sales [3][4]. - Huizhou lychee enterprises presented various high-quality lychee varieties, including Guiwei and Nuomici, to local consumers, enhancing their experience [5][6][10]. Group 2: Market Impact - All 10 participating Huizhou lychee companies sold out their products at a retail price of 15 yuan per jin, indicating strong market demand [38]. - The event aimed to educate local consumers about different lychee varieties, as the local market primarily recognized only the "Feizixiao" variety [50][62]. Group 3: Agricultural Collaboration - The collaboration between Huizhou and Qianxinan is part of a broader initiative to enhance agricultural cooperation, with Huizhou lychee being positioned as a key product in this partnership [11][12][90]. - The event also served as a platform for local farmers in Qianxinan to learn advanced planting techniques from Huizhou, potentially increasing their income [67][75]. Group 4: Future Prospects - The successful introduction of Huizhou lychee into the Qianxinan market is expected to pave the way for further expansion into broader markets, including the Greater Bay Area and beyond [63][64]. - The event highlighted the potential for Qianxinan to develop its own lychee industry, with local farmers beginning to cultivate lychee varieties introduced from Huizhou [70][80].
快评|一场产销对接活动,助惠黔优品入万家
Nan Fang Nong Cun Bao· 2025-06-29 09:00
Core Viewpoint - The event held in Guizhou aimed to connect agricultural production and sales, promoting the consumption of high-quality agricultural products from Huizhou, particularly lychees, in the Qiannan region [5][12][36]. Group 1: Event Overview - The "2025 Guangdong-Guizhou Cooperation to Assist Farmers and Promote Consumption" event was co-hosted by various local agricultural and business authorities, attracting over 102,000 visitors and resulting in sales intentions exceeding 5 million yuan [6][7][8]. - The event showcased not only Huizhou lychees but also other local products from Qiannan, facilitating mutual exchange and cooperation between the two regions [13][14][15]. Group 2: Agricultural Development - The event reflects a broader strategy to enhance agricultural quality and ensure that markets actively seek agricultural products, rather than the other way around [10][11]. - The introduction of Huizhou lychees to Qiannan is part of a larger initiative to integrate agricultural resources and promote regional specialties, thereby driving economic growth [15][32]. Group 3: Local Impact - The event highlighted the successful introduction of lychee cultivation in Guizhou, with local farmers experiencing increased income and job opportunities due to the development of this new agricultural sector [27][30]. - The collaboration between Huizhou and Qiannan is seen as a model for effective regional cooperation, aiming for long-term benefits and sustainable agricultural practices [31][37].
惠州荔枝:苏东坡笔下的荔枝,岭南大地孕育的甜蜜
Nan Fang Nong Cun Bao· 2025-06-27 03:00
Core Viewpoint - Huizhou lychee is celebrated for its historical and cultural significance, particularly associated with Su Dongpo, and is recognized as a key agricultural product in the region, with ongoing efforts to enhance its quality and market reach [3][4][5][6][8]. Group 1: Historical and Cultural Significance - Su Dongpo is regarded as the best representative of Huizhou lychee, having written about it in his famous poem during his time in the region [3][6][7]. - The lychee has a history of over 1400 years in Huizhou, making it an important agricultural product in Lingnan [16]. - Huizhou lychee is often referred to as "Dongpo lychee," reflecting both respect for Su Dongpo and local pride in the fruit's quality [18]. Group 2: Agricultural Characteristics - Huizhou is a major production area for mid to late-maturing lychee varieties, benefiting from a subtropical monsoon climate that provides ideal growing conditions [13][14][22]. - The region has approximately 400,000 acres of lychee cultivation, with various varieties such as Guiwei, Glutinous Rice, and Lingfeng being harvested from late May to mid-July [21][22]. - The lychees are characterized by large fruit size, small seeds, high edible rates, and a focus on producing high-quality late-maturing varieties [22][23]. Group 3: Industry Development and Marketing - The local government and enterprises are working together to elevate the lychee industry from a small specialty to a significant agricultural sector, with Huizhou lychee recognized as a national advantageous industry cluster [36][38]. - In 2021, Huizhou lychee was included in the national advantageous industry cluster, with multiple specialized towns and villages dedicated to lychee production [38][40]. - The marketing strategy includes leveraging e-commerce and live streaming to enhance sales, with a focus on quality over quantity for this year's harvest [48][50][51]. Group 4: Quality Control and Export - Huizhou lychee has a fresh fruit sales ratio of 75%, primarily targeting markets in the Greater Bay Area, Beijing-Tianjin-Hebei, and the Yangtze River Delta, while also exporting to Southeast Asia, Europe, and Canada [53]. - The region implements strict quality control measures, ensuring that only mature and compliant products are marketed, supported by a four-tier agricultural product safety supervision system [55][56]. - Huizhou has established eight major green lychee production bases and 18 export-registered bases to ensure a stable supply for international markets [56]. Group 5: Regional Collaboration - Huizhou is expanding its lychee cultivation efforts to other regions, such as Guizhou, through collaborative agricultural projects, aiming to introduce lychee farming in areas previously not known for it [64][66]. - The collaboration includes planting various high-quality lychee varieties and providing employment opportunities for local farmers, enhancing their income [69][70]. - Upcoming events will promote Huizhou lychee in Guizhou, fostering cross-regional agricultural development and consumer engagement [75][76].
满10-5、满30-5!6月29日,黔西南请您品尝惠州荔枝!
Nan Fang Nong Cun Bao· 2025-06-26 01:36
Core Viewpoint - The event on June 29 aims to promote consumption and facilitate agricultural product sales in Qianxinan, Guizhou, featuring Huizhou lychee and other local products [5][10][18]. Group 1: Event Details - The consumption promotion and product sales matching event will take place at Jueshan Square in Qianxinan's Xingyi City [5]. - The event will feature over ten enterprises collaborating to provide a variety of consumer choices, including Huizhou lychee, which was favored by Su Dongpo [6][9]. - The event is part of the 2025 Guangdong-Guizhou cooperation to assist farmers [4]. Group 2: Promotional Activities - The event will include promotional activities with discounts such as "spend 10 get 5 off" and "spend 30 get 5 off" [10][11]. - A total of 300 coupons for each discount type will be distributed on-site, with specific booths designated for each coupon type [14][15]. - Coupons will be available on a first-come, first-served basis, and participants can only claim one coupon during the event [16][17].