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湘佳股份生鲜家禽进驻中国香港最大连锁超市
Zheng Quan Ri Bao· 2025-09-18 06:08
Core Insights - Xiangjia Co., Ltd. has officially launched its fresh poultry products in Hong Kong's largest supermarket chain, Wellcome Supermarket, marking a significant expansion into the Hong Kong market [2] - The Hong Kong Food and Environmental Hygiene Department recognized Xiangjia's quality management and food safety monitoring systems during an inspection in August, supporting the brand's growth in the region [2] Company Expansion - Wellcome Supermarket, established in 1945, has over 240 stores and is a leading choice for food and daily necessities among Hong Kong residents, providing a strong platform for Xiangjia's products [2] - Xiangjia's products, including "San Huang Chicken" and "Farm Chicken," have received positive feedback for their tender meat and rich flavor, indicating strong consumer acceptance [2] Market Response - Sales of Xiangjia's products exceeded expectations shortly after being listed at Wellcome Supermarket, reflecting a robust market response [2] - The company plans to leverage its "farm-to-table" advantage to expand its range of quality products, including chicken, duck, pigeon, pork, eggs, and oranges, aiming to deliver safe and healthy food to more consumers [2]