农文旅综合体
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强化深度体验云南旅居经济持续升温
Xin Lang Cai Jing· 2025-12-28 22:36
Core Insights - The article highlights the growing trend of long-term stays in Yunnan, driven by a desire for deeper cultural immersion and lifestyle experiences rather than just sightseeing [1][6][7] Group 1: Tourism Trends - Yunnan is attracting travelers who prefer to stay for months to integrate into local life, with a focus on culinary experiences as a key factor for choosing destinations [1] - Traditional tourist cities like Kunming, Dali, and Lijiang are evolving from mere sightseeing spots to places offering deeper lifestyle experiences, such as stargazing events [1][6] - The number of travelers in Yunnan reached 4.9833 million in the first 11 months of the year, marking a 54.9% increase year-on-year, with an average stay of about 85 days [6] Group 2: Local Economic Development - Counties with previously limited cultural tourism resources, such as Cangyuan County, are leveraging the long-term stay trend to boost local economies, with a reported 20% increase in visitors this year [2] - Local events, such as sports competitions, are being used to showcase ethnic culture and transform them into cultural tourism experiences [2][3] - The development of the travel industry is revitalizing rural areas, as seen in the transformation of the Longtan community, which now offers diverse services and experiences [4][5] Group 3: Lifestyle and Consumption Changes - The concept of long-term stays is evolving to include a blend of local culture, unique industries, and immersive experiences, moving beyond simple accommodation [6] - The shift from "selling scenery" to "selling lifestyle" reflects a significant change in consumer behavior and preferences, emphasizing the importance of living within the scenic environment [7]