三是构建国际旅游消费集聚地。将海口、三亚进一步建设成为高能级旅游消费中心城市。稳步推进儋 州"文体娱乐之都"、文昌"航天旅游之都"、琼海"医疗旅游之都"建设，加快建设海花岛、航天科技城、 博鳌乐城国际医疗旅游消费集聚区。建设一批高水平消费集聚区，推动建设海口和三亚免税消费集聚 区，万宁体育运动、陵水黎安国际教育休闲、保亭和五指山康养旅游消费集聚区。 四是营造国际一流旅游消费环境。提升全球可达便利性。继续实施服务质量提升行动，研究推出旅游保 险等服务，大力塑造"放心消费在海南"品牌。 二是丰富国际旅游消费供给。大力发展海洋旅游，实施海洋旅游景区焕新、滨海旅游度假提质、海洋主 题街区创新、渔旅融合发展、海上旅游综合体建设"五项工程"。积极稳妥开发航天旅游，推动航天旅 游、航天搭载、航天康养、航天训练、航天文旅、航天教育、航天文创等多层次、立体化发展。大力发 展康养旅游、低空旅游、体育旅游；积极发展文物艺术、智慧文旅、演艺经济、夜间经济、即时消费、 首发经济、票根经济，打造旅游科技深度体验地。大力推进5A级景区、国家级旅游度假区和休闲街区 等旅游产品打造。 刘成表示，2025年，海南旅游经济迈入全新发展阶段。全省全 ...

通过深化"文体旅商展"融合发展，海南去年招引会议270个、展览44个、体育赛事279场次、大型演艺活 动27场次，初步测算拉动消费167亿元。 在文物保护领域，海南去年取得系列突破。第四次文物普查新发现文物线索数量761处；新增省级文物 保护单位19处；开展东坡、丘濬、南洋等历史文化保护项目9个；实施海洋文物资源普查，制定3个保护 规划，首次对深海沉船遗址开展考古发掘，首次实施南海西北陆坡一号沉船原址保护视频监控。 海南2025年接待游客突破1亿人次 中新网海口1月21日电 (记者 张茜翼)记者21日从2026年海南省旅游和文化广电体育工作会议获悉，2025 年海南全省接待国内外游客1.06亿人次，同比增长9.1%；游客总花费2254.32亿元，同比增长10.5%。 数据显示，去年海南接待入境游客150.05万人次，同比增长35.2%；接待入境过夜游客594.29万人夜， 同比增长59.0%。入境游持续升温。 会议介绍，过去一年，海南加快旅游国际推广体系建设，在18个国家和地区设立29家海南旅游推广办事 处，加入(引进)国际组织10个，新设立3家境外"阳光海南旅游门店"；同时建立覆盖39个国家和地区的 131 ...

Core Insights - The Guizhou Provincial Government has issued a plan to accelerate the development of the travel and residence industry, aiming to establish 10 well-known county-level travel destinations, 50 diverse travel clusters, and 100 distinctive travel real estate projects by 2027 [1][2] - The plan emphasizes the integration of various cultural elements and the development of specialized travel products, targeting specific customer groups such as retirees and families [2][3] - The travel residence market is experiencing significant growth, with increasing demand from various demographics, including digital nomads and younger travelers [3][4] Group 1: Development Goals - By 2027, Guizhou aims to create 10 influential county-level travel destinations and 50 diverse travel clusters, with a long-term goal of 20 destinations by 2030 [1] - The plan includes the introduction of 400 high-quality travel residences and 400 innovative travel villages, enhancing the overall travel experience in Guizhou [1][2] Group 2: Market Trends - The travel residence market is shifting from a niche to a mainstream option, with predictions that it could become a billion-dollar sector in China's cultural tourism industry [3][4] - Data indicates a 20% year-on-year increase in bookings for southern provinces during the winter months, highlighting the popularity of "migrant" travelers seeking warmer climates [3][4] Group 3: Consumer Demographics - The majority of travelers are opting for longer stays, with over 90% of travelers staying for less than six months, and 63.8% staying for one to three months, indicating a preference for "migrant" travel styles [5] - Young adults aged 20-40 represent about 60% of travelers, showcasing a growing interest in travel among younger demographics [5]

Core Insights - The article highlights the growing trend of long-term stays in Yunnan, driven by a desire for deeper cultural immersion and lifestyle experiences rather than just sightseeing [1][6][7] Group 1: Tourism Trends - Yunnan is attracting travelers who prefer to stay for months to integrate into local life, with a focus on culinary experiences as a key factor for choosing destinations [1] - Traditional tourist cities like Kunming, Dali, and Lijiang are evolving from mere sightseeing spots to places offering deeper lifestyle experiences, such as stargazing events [1][6] - The number of travelers in Yunnan reached 4.9833 million in the first 11 months of the year, marking a 54.9% increase year-on-year, with an average stay of about 85 days [6] Group 2: Local Economic Development - Counties with previously limited cultural tourism resources, such as Cangyuan County, are leveraging the long-term stay trend to boost local economies, with a reported 20% increase in visitors this year [2] - Local events, such as sports competitions, are being used to showcase ethnic culture and transform them into cultural tourism experiences [2][3] - The development of the travel industry is revitalizing rural areas, as seen in the transformation of the Longtan community, which now offers diverse services and experiences [4][5] Group 3: Lifestyle and Consumption Changes - The concept of long-term stays is evolving to include a blend of local culture, unique industries, and immersive experiences, moving beyond simple accommodation [6] - The shift from "selling scenery" to "selling lifestyle" reflects a significant change in consumer behavior and preferences, emphasizing the importance of living within the scenic environment [7]

随着全社会健康意识提升和人口老龄化进程加速，我国康养市场规模持续扩容。数据显示，2023年康养 市场规模达8万亿元，消费者年均康养花费增幅9%；2025年保守预计市场规模达9.5万亿元，2030年近 15万亿元。在政策与需求双重驱动下，康养经济正加速迈入黄金发展期。 报告显示，在康养产业结构中，中医药康养、康养旅游、医疗康养的市场占比位列前三。其中，作为融 合健康养生与旅游居住的新型生活方式，康养旅居逐渐成为越来越多老年人的选择。 近日，居住在北京泰康之家·燕园的李先生和老伴一起去往位于深圳的泰康之家·鹏园，开启了"候鸟式养 老"生活。 对于康养市场热度的提升，马卫华深有同感："今年以来，在多项养老补贴政策推动下，专业居家康 复、营养膳食指导等方面的订单量实现翻倍增长，不仅拉动了消费，还系统解决了居家养老的实际痛 点。" 业态融合促进产业发展 康养产业不仅与健康、养生、养老高度融合，还与休闲娱乐、运动、文化、医疗紧密相连，具有融合性 强、消费黏性高、综合带动强等特点。 中国老龄科学研究中心党委书记、主任高成运介绍，融合型康养产业是以老年人全方位需求为核心，通 过科技创新有机整合医疗、养老、健康管理、文化等多业 ...

Group 1 - The core viewpoint of the articles highlights the rapid expansion of China's health and wellness market, projected to reach 8 trillion yuan in 2023, with an annual consumer spending growth rate of 9%, and expected to grow to 9.5 trillion yuan by 2025 and nearly 15 trillion yuan by 2030, driven by both policy and demand [1] Group 2 - The aging population is driving the growth of the health and wellness industry, with home care services emerging as a rapidly developing sector. There is a significant demand for professional home care services, with a notable increase in orders for services such as rehabilitation and daily care, reflecting a 120% year-on-year increase in searches for "elderly bathing" and over 85% growth in group purchase orders [2] Group 3 - The health and wellness industry is characterized by strong integration with health, wellness, elderly care, leisure, entertainment, sports, culture, and medical services. This integration leads to a shift from "single-point services" to "platform-based, ecological, and one-stop" services, with traditional Chinese medicine, wellness tourism, and medical wellness being the top three market segments [3] Group 4 - The integrated health and wellness industry not only meets the rigid demands of the elderly for health care and support services but also creates new consumer demands by merging with cultural tourism, finance, and education sectors [4] Group 5 - The booming health and wellness economy provides new opportunities for regional economic transformation and upgrading, with various types of wellness tourism emerging, including medical, ecological, cultural, and sports wellness tourism [5] Group 6 - The development of the health and wellness economy is supported by top-level design, with national policies guiding the industry and local governments actively promoting wellness tourism destinations through supportive policies. However, there are challenges such as a lack of product diversity and insufficient consumer experience that need to be addressed for high-quality development [6]

Core Insights - China Life Insurance reported its performance for the first three quarters, highlighting its strategic focus on the elderly care sector through various product lines [1] Group 1: Business Development - The company is actively advancing its CCRC elderly care community, urban elderly apartments, and health tourism product lines, with a total of 19 institutional elderly care projects established across 15 cities by June 30, 2025 [1] - Four "Flexible Living" travel products have been launched to cater to the needs of elderly customers [1] Group 2: Digital Transformation - The China Life Insurance app has been revamped, achieving over 160 million registered users by mid-2025 [1] - More than 760 service counters have undergone renovations, and the one-stop online customer service has seen a 30.3% increase in user interactions year-on-year [1] Group 3: Customer Engagement - The company has provided warm elderly care services to over 10.11 million people through various online and offline touchpoints [1] - Events such as the "GuoShou 616 Customer Festival" and "Listening to Experts on Immunity" have reached over 51.49 million customers, enhancing the value-added services offered [1] - The brand continues to emphasize "simplicity, quality, and warmth" in its service offerings, reinforcing the "GuoShou Good Service" brand image [1]

Core Insights - The aging population is a significant global issue, with China's population aged 60 and above exceeding 300 million, prompting the need for a robust elderly care system that ensures a happy and healthy life for seniors [1][3] Group 1: Policy and Strategic Development - The "14th Five-Year Plan" emphasizes the implementation of a national strategy to actively address population aging, promoting the coordinated development of elderly care services and industries [1] - By the end of 2024, the number of elderly care institutions and facilities in China is expected to reach 406,000, with the proportion of nursing care beds increasing from 48% in 2020 to 65.7% [3] Group 2: Financial Support and Community Development - During the "14th Five-Year" period, the number of pilot cities for long-term care insurance has expanded to 49, benefiting a cumulative total of 2.6 million disabled elderly individuals [5] - A friendly social environment for the elderly is being rapidly constructed, with 2,990 model elderly-friendly communities established and over 8,500 community home care service centers in Hunan [5] Group 3: Quality Improvement and Talent Development - The quality of elderly care services is being enhanced, with the establishment of a national vocational skill level sequence for elderly care workers, resulting in over 5 million skilled personnel in the sector [7] - The "silver economy" is thriving, with diverse services such as senior travel and wellness tourism expanding [7] Group 4: Future Outlook - The average life expectancy in China has reached 79 years, surpassing the "14th Five-Year Plan" goal of increasing it by one year, indicating a positive trend for the future of elderly care services [9]

Core Insights - The 2025 China Harvest Festival has launched a consumption season aimed at promoting agricultural products, with initiatives from e-commerce platforms and financial institutions to support farmers [1][2] - The focus is on optimizing the supply of green and high-quality agricultural products to meet the evolving consumer demand for nutrition and health [4][5] Group 1: Agricultural Supply and Quality - The agricultural sector is actively optimizing its structure to enhance the supply of green and high-quality products, with over 36,000 new certifications for green, organic, and geographical indication products since the start of the 14th Five-Year Plan, a 70% increase from the end of the 13th Five-Year Plan [2] - The total sales of green food reached 609.78 billion yuan in 2024, with a high agricultural product quality safety monitoring pass rate of 97.9% in the first half of the year [2] - Geographical indication products have seen significant growth, with 2,544 recognized products and a direct output value exceeding 960 billion yuan [2] Group 2: Food Processing and Consumption - The food industry plays a crucial role in connecting agricultural production with consumer demand, with a focus on deep processing of agricultural products to enhance consumption [3] - The scale of fresh agricultural product consumption in China reaches 1 billion tons annually, supported by nearly 20 million cubic meters of cold chain facilities [3] - The development of a high-efficiency agricultural product circulation system is essential to reduce losses and meet cross-regional transportation needs [3] Group 3: Nutritional Health Focus - The emphasis on nutrition and health in agricultural production is highlighted by the "China Food and Nutrition Development Outline (2025-2030)," which integrates nutritional needs throughout the food supply chain [4] - There is a growing demand for high-quality protein sources, with a focus on stabilizing meat and egg supply while increasing fish, dairy, and soybean products [4][5] - The need for innovative food technology and a multi-layered nutritional food industry is emphasized to address the dual challenges of excess energy and micronutrient deficiencies [5][6] Group 4: Expanding Consumption Scenarios - The diversification of agricultural product consumption is evident, with new consumption scenarios emerging through rural tourism and experiential agriculture [7] - The development of leisure agriculture has generated nearly 900 billion yuan in revenue, becoming a vibrant area for tourism and consumption [7] - Agricultural branding initiatives are being implemented to enhance consumer confidence and connect quality products with market demand [8]

Core Insights - The rise of the "Highland-Borderland" tourism belt signifies a shift from "resource-driven" to "content-driven" tourism, with a focus on intangible cultural heritage, travel photography, health and wellness, and educational travel as the four main consumption pillars [1][10][19] - The concept of "life as travel" is becoming a new trend, with small cities emerging as genuine destinations that resonate with users' emotional values and cultural expressions [1][10] Group 1: Emerging Trends - Trend 1: The "Highland-Borderland" is becoming a new traffic hub, with northwest counties leading the way in tourism growth [2][3] - Trend 2: Content value surpasses resource scarcity, with "culture + story" rewriting the path for small cities to gain popularity [12][14] - Trend 3: Non-material cultural heritage, travel photography, educational travel, and health and wellness are becoming new mainstays of small city tourism, creating a long-term consumption model [19][20] Group 2: Regional Dynamics - The collective rise of northwest counties challenges the perception that "obscure means marginal," as these areas leverage unique ecological and cultural advantages to gain national attention [3][4] - The formation of regional synergies among small cities enhances visitor stay duration and journey richness, providing a foundation for brand collaboration and ticketing mechanisms [7][8][9] Group 3: Content-Driven Tourism - The shift from viewing small cities as mere travel options to recognizing them as content-rich environments reflects a broader change in travel motivations, where experiences are valued over destinations [5][6][18] - Successful small cities are those that can tell compelling stories and create immersive experiences, transforming visitors from passive observers to active participants [14][15][17] Group 4: Consumer Behavior - The rise of educational travel among families indicates a shift towards structured, curriculum-based tourism, enhancing repeat visits and fostering a stable consumer cycle [22][24] - Health and wellness tourism is expanding beyond older demographics to include urban professionals and younger individuals seeking relaxation and rejuvenation [23][24] Group 5: Market Opportunities - The trend of "cold + extreme" is emerging as a new formula for small cities to gain traction, with many lesser-known areas experiencing significant growth without relying on traditional tourism resources [26][28] - The ability of small cities to create unique, engaging content is crucial for attracting younger travelers who seek novel experiences and storytelling opportunities [28][32]