随着全社会健康意识提升和人口老龄化进程加速，我国康养市场规模持续扩容。数据显示，2023年康养 市场规模达8万亿元，消费者年均康养花费增幅9%；2025年保守预计市场规模达9.5万亿元，2030年近 15万亿元。在政策与需求双重驱动下，康养经济正加速迈入黄金发展期。 报告显示，在康养产业结构中，中医药康养、康养旅游、医疗康养的市场占比位列前三。其中，作为融 合健康养生与旅游居住的新型生活方式，康养旅居逐渐成为越来越多老年人的选择。 近日，居住在北京泰康之家·燕园的李先生和老伴一起去往位于深圳的泰康之家·鹏园，开启了"候鸟式养 老"生活。 对于康养市场热度的提升，马卫华深有同感："今年以来，在多项养老补贴政策推动下，专业居家康 复、营养膳食指导等方面的订单量实现翻倍增长，不仅拉动了消费，还系统解决了居家养老的实际痛 点。" 业态融合促进产业发展 康养产业不仅与健康、养生、养老高度融合，还与休闲娱乐、运动、文化、医疗紧密相连，具有融合性 强、消费黏性高、综合带动强等特点。 中国老龄科学研究中心党委书记、主任高成运介绍，融合型康养产业是以老年人全方位需求为核心，通 过科技创新有机整合医疗、养老、健康管理、文化等多业 ...

随着全社会健康意识提升和人口老龄化进程加速，我国康养市场规模持续扩容。数据显示，2023年康养 市场规模达8万亿元，消费者年均康养花费增幅9%；2025年保守预计市场规模达9.5万亿元，2030年近 15万亿元。在政策与需求双重驱动下，康养经济正加速迈入黄金发展期。 康养产业不仅与健康、养生、养老高度融合，还与休闲娱乐、运动、文化、医疗紧密相连，具有融合性 强、消费黏性高、综合带动强等特点。 中国老龄科学研究中心党委书记、主任高成运介绍，融合型康养产业是以老年人全方位需求为核心，通 过科技创新有机整合医疗、养老、健康管理、文化等多业态资源的新型产业形态，实现了从"单点服 务"向"平台化、生态化、一站式"的转变。 报告显示，在康养产业结构中，中医药康养、康养旅游、医疗康养的市场占比位列前三。其中，作为融 合健康养生与旅游居住的新型生活方式，康养旅居逐渐成为越来越多老年人的选择。 居家服务破解养老痛点 老龄化驱动了康养产业蓬勃发展，居家康养服务已成为需求巨大且发展迅速的领域。 家住北京市朝阳区惠新西街的江涛今年81岁，是一位帕金森患者，存在肢体运动障碍，子女为其订购了 可上门的康复服务。康复医生对老人情况进行全面 ...

Core Insights - China Life Insurance reported its performance for the first three quarters, highlighting its strategic focus on the elderly care sector through various product lines [1] Group 1: Business Development - The company is actively advancing its CCRC elderly care community, urban elderly apartments, and health tourism product lines, with a total of 19 institutional elderly care projects established across 15 cities by June 30, 2025 [1] - Four "Flexible Living" travel products have been launched to cater to the needs of elderly customers [1] Group 2: Digital Transformation - The China Life Insurance app has been revamped, achieving over 160 million registered users by mid-2025 [1] - More than 760 service counters have undergone renovations, and the one-stop online customer service has seen a 30.3% increase in user interactions year-on-year [1] Group 3: Customer Engagement - The company has provided warm elderly care services to over 10.11 million people through various online and offline touchpoints [1] - Events such as the "GuoShou 616 Customer Festival" and "Listening to Experts on Immunity" have reached over 51.49 million customers, enhancing the value-added services offered [1] - The brand continues to emphasize "simplicity, quality, and warmth" in its service offerings, reinforcing the "GuoShou Good Service" brand image [1]

Core Insights - The aging population is a significant global issue, with China's population aged 60 and above exceeding 300 million, prompting the need for a robust elderly care system that ensures a happy and healthy life for seniors [1][3] Group 1: Policy and Strategic Development - The "14th Five-Year Plan" emphasizes the implementation of a national strategy to actively address population aging, promoting the coordinated development of elderly care services and industries [1] - By the end of 2024, the number of elderly care institutions and facilities in China is expected to reach 406,000, with the proportion of nursing care beds increasing from 48% in 2020 to 65.7% [3] Group 2: Financial Support and Community Development - During the "14th Five-Year" period, the number of pilot cities for long-term care insurance has expanded to 49, benefiting a cumulative total of 2.6 million disabled elderly individuals [5] - A friendly social environment for the elderly is being rapidly constructed, with 2,990 model elderly-friendly communities established and over 8,500 community home care service centers in Hunan [5] Group 3: Quality Improvement and Talent Development - The quality of elderly care services is being enhanced, with the establishment of a national vocational skill level sequence for elderly care workers, resulting in over 5 million skilled personnel in the sector [7] - The "silver economy" is thriving, with diverse services such as senior travel and wellness tourism expanding [7] Group 4: Future Outlook - The average life expectancy in China has reached 79 years, surpassing the "14th Five-Year Plan" goal of increasing it by one year, indicating a positive trend for the future of elderly care services [9]

Core Insights - The 2025 China Harvest Festival has launched a consumption season aimed at promoting agricultural products, with initiatives from e-commerce platforms and financial institutions to support farmers [1][2] - The focus is on optimizing the supply of green and high-quality agricultural products to meet the evolving consumer demand for nutrition and health [4][5] Group 1: Agricultural Supply and Quality - The agricultural sector is actively optimizing its structure to enhance the supply of green and high-quality products, with over 36,000 new certifications for green, organic, and geographical indication products since the start of the 14th Five-Year Plan, a 70% increase from the end of the 13th Five-Year Plan [2] - The total sales of green food reached 609.78 billion yuan in 2024, with a high agricultural product quality safety monitoring pass rate of 97.9% in the first half of the year [2] - Geographical indication products have seen significant growth, with 2,544 recognized products and a direct output value exceeding 960 billion yuan [2] Group 2: Food Processing and Consumption - The food industry plays a crucial role in connecting agricultural production with consumer demand, with a focus on deep processing of agricultural products to enhance consumption [3] - The scale of fresh agricultural product consumption in China reaches 1 billion tons annually, supported by nearly 20 million cubic meters of cold chain facilities [3] - The development of a high-efficiency agricultural product circulation system is essential to reduce losses and meet cross-regional transportation needs [3] Group 3: Nutritional Health Focus - The emphasis on nutrition and health in agricultural production is highlighted by the "China Food and Nutrition Development Outline (2025-2030)," which integrates nutritional needs throughout the food supply chain [4] - There is a growing demand for high-quality protein sources, with a focus on stabilizing meat and egg supply while increasing fish, dairy, and soybean products [4][5] - The need for innovative food technology and a multi-layered nutritional food industry is emphasized to address the dual challenges of excess energy and micronutrient deficiencies [5][6] Group 4: Expanding Consumption Scenarios - The diversification of agricultural product consumption is evident, with new consumption scenarios emerging through rural tourism and experiential agriculture [7] - The development of leisure agriculture has generated nearly 900 billion yuan in revenue, becoming a vibrant area for tourism and consumption [7] - Agricultural branding initiatives are being implemented to enhance consumer confidence and connect quality products with market demand [8]

Core Insights - The rise of the "Highland-Borderland" tourism belt signifies a shift from "resource-driven" to "content-driven" tourism, with a focus on intangible cultural heritage, travel photography, health and wellness, and educational travel as the four main consumption pillars [1][10][19] - The concept of "life as travel" is becoming a new trend, with small cities emerging as genuine destinations that resonate with users' emotional values and cultural expressions [1][10] Group 1: Emerging Trends - Trend 1: The "Highland-Borderland" is becoming a new traffic hub, with northwest counties leading the way in tourism growth [2][3] - Trend 2: Content value surpasses resource scarcity, with "culture + story" rewriting the path for small cities to gain popularity [12][14] - Trend 3: Non-material cultural heritage, travel photography, educational travel, and health and wellness are becoming new mainstays of small city tourism, creating a long-term consumption model [19][20] Group 2: Regional Dynamics - The collective rise of northwest counties challenges the perception that "obscure means marginal," as these areas leverage unique ecological and cultural advantages to gain national attention [3][4] - The formation of regional synergies among small cities enhances visitor stay duration and journey richness, providing a foundation for brand collaboration and ticketing mechanisms [7][8][9] Group 3: Content-Driven Tourism - The shift from viewing small cities as mere travel options to recognizing them as content-rich environments reflects a broader change in travel motivations, where experiences are valued over destinations [5][6][18] - Successful small cities are those that can tell compelling stories and create immersive experiences, transforming visitors from passive observers to active participants [14][15][17] Group 4: Consumer Behavior - The rise of educational travel among families indicates a shift towards structured, curriculum-based tourism, enhancing repeat visits and fostering a stable consumer cycle [22][24] - Health and wellness tourism is expanding beyond older demographics to include urban professionals and younger individuals seeking relaxation and rejuvenation [23][24] Group 5: Market Opportunities - The trend of "cold + extreme" is emerging as a new formula for small cities to gain traction, with many lesser-known areas experiencing significant growth without relying on traditional tourism resources [26][28] - The ability of small cities to create unique, engaging content is crucial for attracting younger travelers who seek novel experiences and storytelling opportunities [28][32]

Core Insights - The Baihetan Hydropower Station, a major national project for "West-to-East Power Transmission," has a total installed capacity of 16 million kilowatts, making it the second-largest hydropower station in the world. It has generated over 196 billion kilowatt-hours of electricity in four years, saving over 59 million tons of standard coal and reducing carbon dioxide emissions by over 160 million tons [1] Group 1: Economic Impact - The construction of the Baihetan Hydropower Station has significantly raised the water level of the Jinsha River in Qiaojia County, Yunnan Province, creating a reservoir with a capacity of 20.6 billion cubic meters, which has positively impacted local climate and ecology [1] - Qiaojia County's tourism industry has flourished, leveraging the hydropower station's attraction, with a focus on developing diverse tourism activities that include water sports, health retreats, and leisure vacations [1] Group 2: Infrastructure Development - A 13-kilometer-long riverside recreational and ecological corridor has been established in Qiaojia County, providing a multifunctional space for residents and tourists, which includes sports parks and wetland parks [2] - The development of the "Seven Mile Water Power Paradise" has attracted significant tourist interest, generating revenue of 3.5 million yuan in its first year and creating over 50 job opportunities for local residents [2] Group 3: Future Prospects - In 2024, Qiaojia County is expected to receive 5.42 million domestic tourists, achieving a tourism revenue of 5.67 billion yuan, reflecting year-on-year growth of 2.94% and 3.52% respectively [3] - The county plans to further develop its tourism brand "Water Rhythm Qiaojia" by focusing on water-based leisure, hydropower education, health retreats, and hot spring vacations [3]

Core Viewpoint - The recent meetings held in various cities of Sichuan Province emphasize the importance of integrating cultural and tourism development to achieve high-quality growth, aligning with the directives from the Provincial Party Committee's 12th Plenary Session [1][2][3][4][5][6][7] Group 1: Policy Implementation - Cities are tasked with translating the Provincial Party Committee's directives into actionable measures tailored to local contexts, ensuring effective implementation [1][2][3][4][5][6][7] - The focus is on enhancing cultural tourism resources and creating a robust tourism ecosystem that meets consumer demands [2][4][5][6][7] Group 2: Cultural and Tourism Integration - Emphasis on deepening the integration of culture and tourism, with specific strategies to enhance local cultural heritage and develop unique tourism products [2][3][4][5][6][7] - Cities are encouraged to innovate in tourism offerings, including cultural events, culinary experiences, and wellness tourism [3][4][5][6][7] Group 3: Infrastructure and Service Improvement - There is a strong push for improving tourism infrastructure and services, including the development of smart tourism platforms and enhancing visitor experiences [2][4][5][6][7] - Cities are urged to create a comfortable and convenient tourism environment, focusing on quality service delivery [5][6][7] Group 4: Brand Development - The meetings highlight the need for cities to establish and promote distinctive cultural tourism brands, enhancing their visibility and appeal [2][3][4][5][6][7] - Strategies include leveraging local cultural identities and promoting regional specialties to attract tourists [2][3][4][5][6][7]

Core Viewpoint - The Chinese tourism market is experiencing a strong recovery and has broad development prospects, driven by improved visa, transportation, payment, and tax refund policies for foreign visitors [1][2]. Group 1: Market Recovery and Projections - In 2024, inbound tourists are expected to reach 132 million, with total spending of $94.2 billion, recovering to 97.2% and 93.5% of 2019 levels respectively [1]. - In the first quarter of 2025, inbound tourism is projected to be 35.02 million, a year-on-year increase of 19.6%, with foreign tourists accounting for 7.37 million, up 39.2% [1]. - The growth trend in inbound tourism is expected to continue, with predictions for even better data in 2025 [1]. Group 2: Strategies for Market Expansion - The cultural and tourism department aims to enhance the convenience of inbound tourism through improved visa, payment, travel, and accommodation processes [2]. - New tourism products and experiences will be developed to cater to diverse market demands, including educational tourism, incentive travel, medical tourism, and wellness retreats [2]. - The focus will be on creating a new supply structure that integrates traditional and modern elements, short-term and long-term offerings, and caters to both mass and niche markets [2]. Group 3: Enhancing Consumer Experience - The introduction of more digital cultural experiences, live performances, and workshops will modernize traditional cultural elements for foreign visitors [2]. - The number of duty-free shops will be increased, and the range of "buy now, tax refund" products will be expanded to meet diverse foreign tourist needs [2]. - China aims to present a more open, rich, and intelligent service experience to global tourists, positioning itself as a top global travel destination [2].