转自：成都日报锦观 深度体验 业态融合 多元适配 三大趋势 勾勒市场新轮廓 1月3日上午，成都某影城的售票窗口前，大学生李琳拿着两张19.9元的电影票，笑着和同伴说："没想到这个价格能看新片，太惊喜了。"放映 厅内，不同年龄段的观众随着剧情时而欢笑时而沉思，散场时的讨论声里满是满足，让潮流娱乐不再是年轻群体的专属。 2026年元旦，文旅市场迎来"开门红"，记者从多家旅行社和在线旅游平台了解到，成都凭借多元文化场景，成为各大平台元旦假期的热门目的 地。深度体验、业态融合、多元适配三大文旅趋势，用鲜活场景勾勒出成都节日消费的全新轮廓。 成都日报锦观新闻记者 王嘉 摄影 胡大田 深度体验型消费取代走马观花式打卡，成为今年成都元旦文旅消费的核心诉求。各大文博场馆与景区通过特色活动，让市民游客在参与中感受 文化魅力，收获满满获得感。 "你看这枝蜡梅斜着伸出来，就像诗里写的'疏影横斜水清浅'，多有意境。"游客孙先生兴致勃勃地带着孙子在杜甫草堂博物馆兰园参观，他告 诉记者，杜甫草堂博物馆以"诗花相和 梅香草堂"为核心，同步推出两大特色展览——"诗言花语——刘云泉写梅展"与四川省第一届"中国式插 花"艺术展，用笔墨与花艺的碰 ...

Core Insights - The article highlights the growing trend of long-term stays in Yunnan, driven by a desire for deeper cultural immersion and lifestyle experiences rather than just sightseeing [1][6][7] Group 1: Tourism Trends - Yunnan is attracting travelers who prefer to stay for months to integrate into local life, with a focus on culinary experiences as a key factor for choosing destinations [1] - Traditional tourist cities like Kunming, Dali, and Lijiang are evolving from mere sightseeing spots to places offering deeper lifestyle experiences, such as stargazing events [1][6] - The number of travelers in Yunnan reached 4.9833 million in the first 11 months of the year, marking a 54.9% increase year-on-year, with an average stay of about 85 days [6] Group 2: Local Economic Development - Counties with previously limited cultural tourism resources, such as Cangyuan County, are leveraging the long-term stay trend to boost local economies, with a reported 20% increase in visitors this year [2] - Local events, such as sports competitions, are being used to showcase ethnic culture and transform them into cultural tourism experiences [2][3] - The development of the travel industry is revitalizing rural areas, as seen in the transformation of the Longtan community, which now offers diverse services and experiences [4][5] Group 3: Lifestyle and Consumption Changes - The concept of long-term stays is evolving to include a blend of local culture, unique industries, and immersive experiences, moving beyond simple accommodation [6] - The shift from "selling scenery" to "selling lifestyle" reflects a significant change in consumer behavior and preferences, emphasizing the importance of living within the scenic environment [7]

Core Insights - Xi'an's tourism revenue reached nearly 20 billion yuan, with over 20 million visitors during the Golden Week, marking a 10% year-on-year increase [1] Group 1: Key Drivers of Growth - The "deep experience" upgrade led to an 18% surge in high-end hotel occupancy rates, indicating tourists' willingness to extend their stay in Chang'an [1] - The performance of the cultural show "Chang Hen Ge" was outstanding, with full houses every night, and inbound tourism orders doubled, showcasing the emergence of the Tang Dynasty as a world-class cultural IP [1] Group 2: Cultural Innovation and Engagement - The cultural outreach was significantly enhanced by the online presence of local figure Dong Yuhui, who attracted over 11.4 million viewers with a Mid-Autumn Festival event discussing Tang poetry [1] - The integration of live streaming of Tang poetry with tourism consumption demonstrates Xi'an's strategy to connect cultural innovation with the entire customer journey from attraction to conversion and retention [1]

Core Insights - The 2025 summer tourism market is evolving, with foreign tourists exploring lesser-known cities in China and domestic tourists seeking cooler county destinations, indicating a shift towards more diverse travel experiences [1][12]. Group 1: Domestic Tourism Trends - The summer tourism market is characterized by a strong interest in theme-based travel, with cultural, cooling, and event-driven tourism gaining popularity [2]. - Domestic tourists are increasingly avoiding crowded attractions, opting for cooler and culturally rich county destinations, with a notable 15% of visitors being from the post-2000 generation and 76% being interprovincial travelers [5]. - Cities like Taiyuan, Rizhao, and Xinzou have seen a significant increase in search interest, emerging as new popular summer destinations [5][13]. Group 2: International Tourism Trends - Foreign tourists are increasingly booking flights to 144 cities in China, with a remarkable 2.6 times increase in ticket bookings to Yiwu, known as the "world supermarket," and a 9-fold increase in bookings to Datong due to its cultural heritage [5][12]. - High-speed rail has become a crucial tool for foreign tourists, with ticket bookings from Indonesian tourists increasing by 2.5 times and other nationalities seeing over 100% growth [7]. Group 3: Seasonal Travel Patterns - The off-peak travel window is opening, primarily driven by older travelers aged 50 and above, with popular domestic destinations including Shanghai, Beijing, and Sanya [9]. - The upcoming National Day and Mid-Autumn Festival create an 8-day holiday, leading to increased booking enthusiasm, particularly for international destinations like Turkey and New Zealand [11]. Group 4: Regional Growth and Emerging Destinations - Domestic tourism is experiencing multi-point growth, with provinces like Shanxi and Xinjiang leading due to their cultural and natural attractions [12]. - Emerging international destinations include Busan in South Korea, which saw an 85.8% increase in popularity, and other locations like Perth and Casablanca also showing significant growth [13].