21世纪经济报道记者凌晨西安报道 二是"文化破圈"引爆传播：陕西娃董宇辉携"与辉同行"返乡开播，一场唐诗漫谈的中秋月宴，吸引超 1140万人在线追更！让李白杜甫的诗句穿越时空，点燃全网对长安的文化想象。 从唐诗云端直播到旅游消费落地，西安正用文化创新打通"引流-转化-留客"全链路。 这个黄金周，西安文旅火力全开！旅游收入近200亿元，接待游客超2000万人次，同比增长10%！而现 象级增长的背后，藏着两个关键引擎。 一是"深度体验"全面升级：高端酒店连住率暴涨18%，游客愿为长安多留一夜；《长恨歌》夜夜爆满， 入境游订单激增翻倍，盛唐气象正成为世界级IP。 ...

Core Insights - The 2025 summer tourism market is evolving, with foreign tourists exploring lesser-known cities in China and domestic tourists seeking cooler county destinations, indicating a shift towards more diverse travel experiences [1][12]. Group 1: Domestic Tourism Trends - The summer tourism market is characterized by a strong interest in theme-based travel, with cultural, cooling, and event-driven tourism gaining popularity [2]. - Domestic tourists are increasingly avoiding crowded attractions, opting for cooler and culturally rich county destinations, with a notable 15% of visitors being from the post-2000 generation and 76% being interprovincial travelers [5]. - Cities like Taiyuan, Rizhao, and Xinzou have seen a significant increase in search interest, emerging as new popular summer destinations [5][13]. Group 2: International Tourism Trends - Foreign tourists are increasingly booking flights to 144 cities in China, with a remarkable 2.6 times increase in ticket bookings to Yiwu, known as the "world supermarket," and a 9-fold increase in bookings to Datong due to its cultural heritage [5][12]. - High-speed rail has become a crucial tool for foreign tourists, with ticket bookings from Indonesian tourists increasing by 2.5 times and other nationalities seeing over 100% growth [7]. Group 3: Seasonal Travel Patterns - The off-peak travel window is opening, primarily driven by older travelers aged 50 and above, with popular domestic destinations including Shanghai, Beijing, and Sanya [9]. - The upcoming National Day and Mid-Autumn Festival create an 8-day holiday, leading to increased booking enthusiasm, particularly for international destinations like Turkey and New Zealand [11]. Group 4: Regional Growth and Emerging Destinations - Domestic tourism is experiencing multi-point growth, with provinces like Shanxi and Xinjiang leading due to their cultural and natural attractions [12]. - Emerging international destinations include Busan in South Korea, which saw an 85.8% increase in popularity, and other locations like Perth and Casablanca also showing significant growth [13].