Core Insights - The travel and residence industry in Lijiang, Yunnan, encompasses seven major sectors, primarily targeting young and middle-aged tourists with an average stay of 15 to 30 days [1] - In 2024, Lijiang is expected to receive approximately 145,000 travel and residence visitors, generating a consumption amount of around 75 million yuan [1] - Lijiang is recognized as a significant cultural and economic hub in Southwest China, known for its historical trade routes and unique heritage [1] Group 1 - In 2024, Lijiang is projected to host 80.64 million tourists, reflecting a year-on-year growth of 18.45%, with total tourism expenditure reaching 138.22 billion yuan, an increase of 6.41% [2] - The first quarter of this year saw Lijiang welcoming 20.08 million tourists, a 4.3% increase year-on-year, with tourism spending amounting to 32.76 billion yuan, up by 1.83% [2] - The "Unforgettable Lijiang" initiative has gained widespread recognition, marking Lijiang's transition from traditional tourism to a more integrated travel and residence model [2]

Group 1 - The core viewpoint of the articles highlights the shift in tourism from "check-in style" to "immersive travel," reflecting a change in consumer demand for travel experiences [2] - The travel market is seeing a rise in "residential travel," with 3.89 million people traveling to Yunnan last year, averaging 80 days of stay [1][2] - The demographic of travelers is shifting, with 60% of residential travelers aged 20 to 40, and over 70% of the traveling population being born in the 1980s and 1990s [2] Group 2 - The Chinese government is encouraging the development of climate-based tourism products, including winter and summer retreat options, as part of a broader strategy to enhance cultural and tourism consumption [3] - Various regions are actively exploring the development of the residential travel industry, with Yunnan planning to establish at least 3,000 key residential villages and Hainan targeting senior citizens with tailored travel products [3] - The Ministry of Culture and Tourism emphasizes the importance of adapting to changing travel demands and promoting high-quality development in the residential leisure industry to enhance cultural and tourism consumption [3]