齐鲁晚报.齐鲁壹点记者王颖颖 农特产购物节期间，京东超市将联合广东、山东、江苏等数十个地方政府共同推介优质农特产，并精心 准备了数百款爆品、金牌货架、第一口鲜等差异化货盘，覆盖生鲜、粮油、茶叶等超600个农产品品 类，数百万商品、近万商家。 2025年9月15日，京东超市第四届农特产购物节正式启动。为刺激消费，助力乡村振兴，本届农特产节 是京东超市有史以来覆盖商品数最多、商家最多、补贴力度最大、玩法最多的一次助农盛宴。 京东超市将投入30亿元补贴让优质农特产品有好价格，让消费者可以买到"又好又便宜"的农特产。福建 琯溪蜜柚、武夷山茶叶、会理突尼斯软籽石榴、五常大米、宿迁霸王蟹、陕西猕猴桃、特级红茶礼盒等 优质农产品应有尽有。 农特产购物节期间，京东超市推出了礼盒券、限时限量膨胀券、跨店满减、官方立减、送礼折扣、补贴 神券等6种优惠组合，让消费者能买到实实在在的优惠，9月15-17日及9月22-26日期间，用户参与金牌 货架活动后，消费满499元至高返999元超市卡。消费者登录京东APP搜索"农特产购物节"就可以进入会 场。 和往年相比，为了让农特产品获得更多的曝光，京东超市还将投入近亿元的专项流量资源，并深入 ...

Core Insights - The opening of the first "Community Retail 4.0" store by Laiyifen and Yangchuanji marks a significant step in their strategic partnership, showcasing a collaborative model in the snack industry [1][2][4] Group 1: Strategic Collaboration - The partnership between Laiyifen and Yangchuanji is viewed as a typical case of resource integration, built on clear capability complementarity [2] - Laiyifen's strengths lie in its supply chain and digitalization, supported by a nationwide network of over 3,000 stores and a proven supply chain system [2][4] - Yangchuanji, founded in 2018, focuses on community penetration with over 300 stores, serving a million households in the Jiangsu, Zhejiang, and Shanghai regions [2] Group 2: Community Retail 4.0 Model - The core of the 4.0 model is the transition from "selling products" to "creating scenarios," enhancing community consumption experiences [5] - The store offers a diverse range of products, including frozen goods, low-temperature milk, fresh fruits, and daily necessities, catering to one-stop shopping needs [5][7] - Digital tools enhance the shopping experience, allowing online ordering and efficient payment systems, while community engagement fosters neighborly connections [7] Group 3: Market Opportunities - The launch of the store coincides with a favorable period for community retail, as rising e-commerce costs and limited reach of large supermarkets create demand for local solutions [8][10] - The community retail market in China is projected to exceed 1 trillion yuan by 2024, with a growth rate of 18% for mixed formats of daily fast-moving consumer goods and life services [10] - Laiyifen and Yangchuanji aim to expand their presence, with plans for over 10 additional stores in Shanghai and a long-term goal of becoming the leading community retail brand in the Yangtze River Delta by 2030 [10][11]