□四川日报全媒体记者 王眉灵 陈俊伶 这几年，宜宾不仅在产业上成功转型，打造四大千亿级主导产业的现代化新城，更在城市形象塑 造上，着力打造文旅新城。2023年以来，宜宾相继承接全国演艺博览会、2023四川省文化和旅游 发展大会、第九届中国（四川）国际旅游投资大会等文旅领域大会，城市文旅吸引力持续增强。 12月28日，中央广播电视总台2026年春节联欢晚会分会场发布，四川宜宾和黑龙江哈尔滨、浙江 义乌、安徽合肥成为分会场。不到1小时，#2026春晚分会场发布#登上微博热搜，四川宜宾被频频 提及。 今年6月，省委十二届七次全会赋予宜宾建设国际旅游城市任务。以此为目标，宜宾提出打造"三 地三中心"，即人文景观盛地、生态度假胜地、美酒文化圣地、活力赛事中心、时尚演艺中心、品 质消费中心。半年来，代表新消费场景的宜宾新天地、代表城市更新建设的冠英古街、代表演艺 盛会的2025央视七夕晚会、代表酒旅融合探索的501白酒文化圣地等相继落地，宜宾城市文旅发展 按下"加速键"。 春晚作为国家级文化IP，缘何花落宜宾？宜宾如何接住这个IP，转化为打造国际旅游城市的助 力？ 缘何花落宜宾？ 城市文旅吸引力持续增强 春晚作为全球华人 ...

Core Insights - The "Romantic Jiangzhitou · World Together in Yibin" International Tourism City Construction Opportunity Release Conference was held in Yibin, showcasing a total investment of over 16.9 billion yuan across 67 quality opportunity scenarios and signing 14 major cultural tourism projects worth 3.65 billion yuan, marking the official launch of Yibin's international tourism city construction [1][6] Group 1: Strategic Context - The conference aligns with national and provincial strategic deployments, emphasizing tourism as a strategic pillar industry, with Yibin designated to build an international tourism city as part of its urban and industrial transformation [3][4] - Yibin's unique cultural and ecological resources, such as the historical LiZhuang Ancient Town and the ecological wonder of the Bamboo Sea, position it well for this development [3][4] Group 2: Development Goals - Yibin aims to create a composite international tourism city, focusing on integrating scenic spots with urban development, and establishing three centers: cultural, ecological, and wine tourism [4] - The city plans to attract local residents and tourists from surrounding areas, aiming for a sustainable influx of visitors [4] Group 3: Investment Opportunities - The release of 67 tourism opportunity scenarios with a total investment of 16.9 billion yuan is intended to attract global enterprises and entrepreneurs [4][5] - Key projects highlighted include the "Yangtze River Music Street Renewal Project" and the "Five Grains Liquid Wine and Tourism Integration Project," showcasing diverse investment hotspots [5] Group 4: Market Confidence - The signing of 14 major tourism projects, with a total investment of approximately 3.65 billion yuan, reflects strong market confidence in Yibin's tourism development prospects [6][8] - Industry leaders expressed optimism about Yibin's potential, citing its unique resources and strategic position as key advantages for future growth [6][8] Group 5: Future Plans - Yibin will establish a project follow-up mechanism to ensure effective support for signed projects, committing to provide comprehensive services for investors [10] - The successful hosting of the conference is seen as a milestone in Yibin's journey towards becoming an international tourism city, inviting global collaboration [10]