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多地发力打造冬季文旅消费新场景
Zheng Quan Ri Bao· 2025-11-04 15:43
Core Viewpoint - Heilongjiang Province is set to launch a "100-day action" for winter ice and snow tourism from November 8, 2025, to February 28, 2026, aiming to boost local tourism and consumption during the winter season [1] Group 1: Policy Initiatives - Various regions are enhancing cultural and tourism consumption to meet diverse consumer demands, with a focus on the winter season as a peak consumption period [1] - Local governments are implementing measures such as issuing large consumption vouchers and creating "government subsidies + platform discounts + merchant promotions" models to stimulate tourism [2] - The integration of advanced technologies like AI, virtual reality, and the metaverse into tourism experiences is being encouraged to create interactive and engaging consumer scenarios [2] Group 2: Cultural and Economic Impact - There is an increasing emphasis on the cultural heritage of tourism products, promoting the integration of ice and snow culture, intangible cultural heritage, and local history into tourism offerings [3] - The boundaries between cultural tourism and other sectors like sports, education, and health are becoming blurred, leading to the emergence of multi-faceted consumption scenarios that cater to diverse consumer needs [3] - Experts believe that more regions will introduce new policies to enhance cultural tourism consumption, contributing to economic growth and the expansion of domestic demand [3] Group 3: Systematic Support - There is a call for strengthening systemic support for the implementation of new policies, including optimizing financial support systems and encouraging banks to develop targeted credit products for tourism enterprises [4] - Simplifying the approval processes for tourism activities and improving public service facilities for transportation are essential for ensuring a smooth travel experience for tourists [4]
【砥砺奋进七十载 天山南北谱华章】乌鲁木齐城郊小村 旅游产业为何四季常热?
Zhong Guo Xin Wen Wang· 2025-09-11 05:12
【砥砺奋进七十载 天山南北谱华章】乌鲁木齐城郊小村 旅游产业为何四季常热? 近日,中新社记者随"砥砺奋进七十载 天山南北谱华章"大型集中采访活动,走进新疆乌鲁木齐县水西 沟镇。平西梁村坐落于距乌鲁木齐市区40公里处,二十年前,平西梁村面临"人多地薄"的困境,村庄发 展陷入停滞。 2004年,随着丝绸之路山地度假村的开发建设,不仅为村民提供了家门口的就业机会,也带来了源源不 断的游客。平西梁村打破"季节限制",构建起"冬季冰雪,夏季避暑"的四季融合旅游生态,带动特色民 俗、农家美食等旅游产业遍地开花。(田敏娜 王莹 制作 刘鹏) 广告等商务合作,请点击这里 本文为转载内容,授权事宜请联系原著作权人 中新经纬版权所有,未经书面授权,任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview"),看更多精彩财经资讯。 来源:中国新闻网 编辑:徐世明 ...