Core Viewpoint - Liaoning province is transforming its unique cold resources into a thriving winter tourism industry, emphasizing comfort, affordability, and diverse experiences to attract both domestic and international tourists [24][25][33]. Group 1: Development Strategy - Liaoning promotes the concept that "cold resources can also be golden resources," focusing on developing a vibrant winter tourism sector through events, unique routes, and warm services [24]. - The province's development positioning is characterized by the slogan "not too cold, not too far, not too difficult, not too expensive," which highlights comfort and cost-effectiveness [25][26]. - The province aims to avoid homogenization and foster differentiation in its tourism offerings, steering clear of "involution" competition [25]. Group 2: Infrastructure and Accessibility - Recent infrastructure improvements, including the opening of the Beijing-Shenyang and Shenyang-Baihe high-speed rail lines, have made it easier for tourists to access various attractions across the province [26]. - The introduction of a 15-day tourism ticket allows visitors to enjoy unlimited access to multiple ice and snow destinations, enhancing the convenience of travel planning [26]. Group 3: Pricing and Accessibility - Affordable pricing is a key factor in attracting tourists, with ski resorts charging around 100 to 200 yuan for a full day of skiing, making it accessible for many [27]. - The city of Shenyang is hosting free skiing training camps to encourage participation in winter sports, aiming to make skiing enjoyable for both beginners and experienced enthusiasts [27]. Group 4: Event Hosting and Experience - The upcoming International Ski Federation Snowboard Cross World Cup in January 2026 will feature nearly 200 top athletes from 22 countries, showcasing Liaoning as a competitive winter sports destination [28]. - The Northeast Asia International Ski Resort has upgraded its facilities to accommodate this event, including expanding the snow area and enhancing snow quality management [28]. Group 5: Diverse Offerings and Attractions - Liaoning is expanding its tourism offerings by integrating various elements such as hot springs, marine activities, and industrial heritage into its winter tourism strategy [29][30]. - The province boasts over 1,200 hot spring tourism enterprises, providing a range of experiences from wellness to family-friendly activities [29]. Group 6: Service and Visitor Experience - The province emphasizes warm service throughout the visitor journey, with initiatives like free hot tea and volunteer assistance at transportation hubs [30][31]. - Various attractions are implementing thoughtful services, such as free clothing rentals and night skiing options, to enhance the visitor experience [31]. Group 7: Economic Impact - During the New Year holiday in 2026, Liaoning saw a 19.72% increase in tourist arrivals and a 20.64% rise in tourism revenue, indicating the growing significance of the ice and snow economy in the province's overall economic development [33].