Core Points - The new snow season has begun at the Keketohai Ski Resort in Altay, Xinjiang, attracting nearly 3,000 visitors daily as the 15th National Games approaches, igniting public enthusiasm for winter sports [1][6] - The region benefits from high-quality snow conditions, with powdery snow enhancing the skiing experience, and has a long snow season lasting approximately 240 days from October to May [2][6] - Xinjiang is promoting winter sports through the distribution of 10,000 ice and snow consumption vouchers for use at 11 ski resorts, further encouraging participation in winter activities [4][6] Industry Overview - Xinjiang has developed a comprehensive winter tourism system that integrates skiing, ice and snow sightseeing, and cultural experiences, with over 3.5 million visitors recorded last season, marking a year-on-year increase of over 10% [6] - The continuous improvement of ice and snow sports facilities and the organization of various sports events and tourism activities are driving public interest and participation in winter sports [6]

Core Insights - The new snow season has commenced at the Keketohai Ski Resort in Altay, Xinjiang, attracting nearly 3,000 visitors daily as the 15th National Games approaches, igniting public enthusiasm for winter sports [1] - The region benefits from high-quality snow conditions and favorable policies, with recent snowfall enhancing the skiing experience, making it appealing for both recreational skiers and professional teams [2] - Xinjiang has launched a campaign distributing 10,000 ice and snow consumption vouchers for use at 11 ski resorts, further promoting winter sports participation [4] - Xinjiang's winter tourism system integrates skiing, ice and snow sightseeing, and cultural experiences, with over 3.5 million visitors recorded last season, reflecting a year-on-year growth of over 10% [6]

Core Points - The article highlights the opening of the 2025 winter skiing season at the Mohe North Pole Ski Resort in Heilongjiang, which is noted for being the northernmost and highest latitude outdoor ski resort in China, with a skiing season lasting from early November to late April [4][5]. Group 1 - The ski resort's early opening has attracted a large number of tourists and skiing enthusiasts eager to experience winter sports [5]. - Visitors have expressed excitement about the resort, with activities such as snow tug-of-war, snow football, and snowmobiles enhancing their experience [5]. - The resort is described as a "fairy tale world" by a visitor from Hunan, indicating a strong positive reception from tourists [5].

Group 1 - The winter sports season has officially begun in Zhangjiakou, Hebei, with the opening of two large outdoor ski resorts, including the Yun Ding Ski Park, which started operations on November 1 [1][3] - The Yun Ding Ski Park opened with four ski trails, attracting thousands of winter sports enthusiasts on its first day, while the Wanlong Ski Resort has already seen peak visitor numbers exceeding 3,000 on weekends since its opening in late October [3][7] - Zhangjiakou currently boasts nine large ski resorts, with all expected to open by mid to late November, and will host ten high-level international skiing events this winter, enhancing local ice and snow consumption [7][9] Group 2 - Other regions such as Xinjiang, Jilin, and Heilongjiang are also preparing for the winter sports season, with the Keketohai International Ski Resort in Xinjiang being the first to open in mid-October, showing a steady increase in visitor numbers [10][12] - Ski resorts in Jilin and Heilongjiang are ramping up snow-making efforts, with many expected to be operational by mid-November, and plans for extended visitor experiences including evening events and expanded facilities [14][16] - Jilin plans to invest at least 30 million yuan in ice and snow consumption vouchers to stimulate local tourism, while Xinjiang is offering free access for locals and discounts for visitors [18] Group 3 - Indoor skiing facilities in southern regions, such as the world's largest indoor ski resort in Shenzhen, have been attracting around 5,000 visitors daily since its opening in late September, broadening the appeal of winter sports beyond the traditional winter season [19] - The Chengdu Jianfeng Dry Snow Resort utilizes proprietary technology to enable year-round skiing, attracting both amateur enthusiasts and professional athletes for training [21]

Core Points - The Daxing'anling region's fourth Polar Forest Ice and Snow Carnival opened on November 1, marking the start of winter ice and snow tourism in Heilongjiang [1] - The Mohe North Polar Ski Resort is one of the northernmost outdoor ski resorts in China, with a ski season lasting from early November to mid-April, providing a six-month opportunity for skiing [1] Industry Developments - The Mohe North Polar Ski Resort has constructed a new ski run and upgraded visitor facilities, including the visitor center and equipment hall, to enhance the overall experience for tourists [2] - The resort has acquired 500 new sets of ski equipment to meet the diverse needs of visitors [2] - Additional winter activities such as snow tug-of-war, snow football, and snowmobiles are available, contributing to a lively atmosphere at the resort [2] Future Plans - For the 2025 winter season, Mohe City plans to introduce new attractions such as an ice and snow sightseeing train, a gold mining town ice and snow park, and a racing sports crossing camp [2] - The city aims to enhance visitor experience and satisfaction through initiatives like the Winter Care for Tourists program [2]

Group 1 - The winter snow season preparations are accelerating in Heilongjiang, with ski resorts gearing up for operations [1][4][8] - In the Yabuli Ski Resort area, snowmaking machines are actively working, and snowmakers are monitoring weather and snow quality to ensure optimal conditions [4] - The Hat Mountain Ski Resort in Shangzhi has conducted rescue drills and updated equipment such as cable cars and snow groomers [6] Group 2 - In Jilin, ski resorts are also in the final stages of preparation for the new snow season, enhancing the skiing experience with trial skiing events [10] - The Beidahu Ski Resort has organized trial skiing activities, attracting over 300 skiing enthusiasts to experience the new snow season [10][12] - The Changbai Mountain International Resort in Jilin plans to add three new advanced off-piste trails by 2025, along with various facilities for both beginners and experienced skiers [14]

Group 1 - The preparation work for the Harbin Ice and Snow World, which includes 200,000 cubic meters of stored ice, is underway, marking an important foundation for the 27th edition of the event [1][3] - Strict controls are in place for every stage of the ice storage process, including careful selection of ice and the construction of a protective barrier to maintain optimal conditions for the ice [3] Group 2 - Ski resorts in Heilongjiang are accelerating preparations for the winter snow season, with snowmaking machines operating continuously to ensure snow quality [4][6] - Merchants in the Qinyun Town are also preparing for the ice and snow season, with increased staffing and inventory to meet anticipated demand [8] - In the city of Shuangyashan, ski resorts are conducting rescue drills and updating equipment to ensure safety and readiness for the upcoming season [10] - The ski resort in Mohe is in the final stages of preparation, with snowmaking and grooming equipment operating around the clock, expecting to open next week [11] Group 3 - Ski resorts in Jilin are also in the final stages of preparation for the new snow season, with trial skiing activities being held to enhance the skiing experience [13][14] - The Beidahu Ski Resort is set to officially open on November 15, and has introduced various promotions, including discounts for university students and improved transportation options from the airport [16][18] - The Changbai Mountain International Resort has added new advanced snow trails and will open various facilities to cater to both novice and experienced skiers [18]

Core Viewpoint - The ski season in Chongli, Hebei, has commenced with ski enthusiasts arriving from across the country as temperatures drop, indicating a strong interest in winter sports and tourism in the region [1][3]. Group 1: Industry Developments - Ski resorts in Chongli are optimizing snow-making and grooming processes, upgrading ski trails and snow-making pipelines, and adding new features such as two wild snow valleys to enhance the skiing experience for visitors [5]. - The Chongli area is preparing to host nearly 100 skiing events and a variety of cultural and sports activities during the 2025-2026 ski season, catering to diverse leisure needs of tourists [5]. Group 2: Visitor Engagement - Ski enthusiasts are actively participating in the new season, with many arriving early to queue for the opportunity to be the first to ski, showcasing the enthusiasm and engagement of the community [3].

Core Insights - The integration of sports experiences into shopping malls represents a convergence of consumption upgrades, urbanization, and commercial innovation [2][15] - The trend of sports activities moving into commercial spaces is gaining momentum, supported by government initiatives to enhance sports consumption and industry development [3][12] Group 1: Sports Activities in Malls - Increasing numbers of sports experience venues, such as climbing gyms, basketball, archery, surfing, and skiing, are becoming integral to retail environments, enhancing consumer engagement and mall vitality [2][4] - Climbing has emerged as a popular activity in malls, with significant foot traffic, as evidenced by a climbing gym in Shanghai attracting more visitors than nearby Starbucks [2][4] - Archery is gaining visibility in commercial spaces, appealing to both beginners and experienced participants, with over 30,000 archery enthusiasts participating in competitions annually in Shanghai [7][9] Group 2: Economic Impact and Consumer Behavior - The indoor skiing market is thriving in southern cities, with facilities like Guangzhou's indoor ski resort expecting over 1 million visitors in 2024, indicating a growing demand for year-round skiing experiences [9][10] - The shift towards immersive and entertainment-focused shopping experiences is evident, with reports indicating that 16% of retail space in major cities is now dedicated to entertainment [10][12] - Sports activities in malls cater to family needs, allowing parents to shop while children engage in sports training, thus optimizing time and enhancing consumer convenience [12][15] Group 3: Policy Support and Future Growth - The Chinese government is actively promoting sports consumption, aiming for the sports industry to reach a total scale of 5 trillion yuan by 2025, with household sports consumption exceeding 2.8 trillion yuan [13][15] - The integration of sports into commercial spaces is seen as a solution for malls facing declining foot traffic and rising vacancy rates, enhancing competitiveness and attracting diverse consumer demographics [15]

Core Viewpoint - Guangzhou is actively promoting sports consumption through various initiatives, including the preparation for major sporting events and the development of sports-related activities to boost the local economy [1][2]. Group 1: Sports Consumption Initiatives - The Guangzhou Municipal Bureau of Commerce has released a draft plan to enhance sports consumption, focusing on events like the 15th Provincial Games and the Special Olympics [1]. - The plan includes organizing sports carnivals, consumption seasons, and promoting sports events in scenic areas and commercial districts [2]. - The city aims to support the upgrade of ice and snow venues and accelerate the construction and operation of the Hong Kong Jockey Club's Conghua Racecourse to foster the development of ice sports and horse racing consumption [2]. Group 2: Economic Impact and Participation - The sports consumption scale in Guangzhou is projected to exceed 63 billion yuan in 2024, indicating strong growth in the sports industry [1]. - During the May Day holiday, the "Hot Snow Miracle" venue reported a nearly 30% increase in visitor traffic, with skiing experiences accounting for about 60% of the activities [2]. - The ongoing sports carnival initiatives are expected to enhance the public fitness activity system and create a vibrant atmosphere for the upcoming sports events, converting event traffic into consumer spending [2].