亚布力滑 春节假期，度假区组织了丰富的民俗与娱乐活动。除夕夜，雅旺斯电音广场举办了户外电音派对，吸引 不少游客参与。来自广州的游客陈女士说："跟着大家一起包饺子、看烟花，太有年味了。" 春节过后，亚布力迎来一场春雪，气温适宜，雪质松软，吸引众多滑雪爱好者前来体验。来自深圳的游 客张伟已连续三年到亚布力滑春雪，他说："踩着粉雪滑行，就像在云端起舞。" 记者2月24日从哈尔滨市亚布力管理委员会了解到，2026年春节假期，亚布力滑雪旅游度假区累计接待 游客达20.49万人次，同比增长4.3%。 雪旅游度假区保持较高人气。新华社发（受访者供图） 得益于"三山联网"工程持续推进，游客滑雪更加便利。通过整合大锅盔、二锅盔、三锅盔三山雪道资 源，游客只需一张卡就能畅滑三山。 目前，度假区针对不同人群推出了多项优惠措施。哈尔滨第九届亚冬会工作人员及志愿者持注册卡可免 费进入熊猫馆，滑雪游客可半价购买熊猫馆门票，哈尔滨市民凭身份证可享熊猫馆门票"买一赠二"优 惠。 来源：新华社 在亚布力 雪场，游客可以体验不同坡度的滑雪乐趣。新华社发（受访者供图） ...

Group 1 - The popularity of skiing as an outdoor activity has surged during the Spring Festival, attracting many citizens and tourists to enjoy the snow [1] - The Beichuan Kunlun Ski Resort in Xining has seen a significant increase in visitors, with families eager to experience skiing together [1] - The resort has prepared adequately for the influx of guests by stocking up on ski equipment and increasing the number of professional coaches and security personnel to ensure safety and enhance the visitor experience [1] Group 2 - The nearby Beichuan Qingtang City Health and Leisure Resort offers a variety of activities, including viewing ice sculptures, enjoying street food, and watching outdoor movies, creating a vibrant atmosphere [2] - The combination of ice sports and local cultural experiences has contributed to a unique and enjoyable Spring Festival experience in Xining [2]

Core Viewpoint - The article highlights the growing popularity of winter sports, particularly skiing, among southern Chinese tourists, showcasing their enthusiasm for snow experiences in places like Anji, Zhejiang, which offers accessible skiing opportunities at a relatively low altitude of 1168 meters [1][8]. Group 1: Visitor Experience - Tourists faced significant traffic congestion while traveling to the ski resort, indicating a high demand for winter sports activities in southern regions [1]. - The ski resort features a variety of activities, including skiing on eight slopes totaling 3.8 kilometers, with a maximum vertical drop of 102 meters, catering to different skill levels from beginners to advanced [3]. - The resort also includes a snow play area of over 22,000 square meters, where families can engage in various snow-related activities, enhancing the overall visitor experience [5]. Group 2: Cultural Integration - The resort creatively combines skiing with cultural elements, such as interactive NPCs dressed in traditional costumes, providing a unique "swordplay" experience that appeals to visitors of all ages [7]. - Tourists expressed satisfaction with the infrastructure and the overall experience, indicating a successful integration of winter sports and local culture [7]. Group 3: Accessibility and Appeal - The proximity of the ski resort to major urban centers in the Yangtze River Delta makes it an attractive destination for families seeking winter sports without the need for extensive travel [8]. - The article emphasizes that for southern tourists, skiing in Anji represents a convenient and enjoyable way to experience winter sports, fulfilling a desire for snow activities that are typically associated with northern regions [8].

Core Insights - The article highlights the unique experience of skiing in short sleeves at Xiling Snow Mountain during an unusually warm winter, attracting a diverse group of visitors from various regions [4][5] - The ski resort is experiencing a surge in popularity, with a significant number of tourists, particularly from southern regions, eager to engage in winter sports [5][7] Visitor Experience - Visitors are enjoying the warm weather while skiing, with many opting to wear lighter clothing, creating a distinctive scene at the resort [4] - The ski area is bustling with activity, featuring beginners learning to ski and experienced skiers enjoying the slopes, indicating a growing interest in winter sports among the public [5][6] Special Activities - The resort has organized various traditional Chinese New Year activities, including performances by NPCs in traditional costumes, enhancing the festive atmosphere [6][7] - The integration of cultural elements with winter sports is aimed at providing a unique experience for visitors, combining traditional customs with the beauty of snow [7] Economic Impact - The increase in visitors has positively impacted the local economy, with significant sales growth in cultural and creative products, as well as food and beverage offerings [7] - The demand for ski equipment rentals has surged, with reports of thousands of sets being rented out, reflecting the high enthusiasm for skiing among tourists [5][7] Operational Measures - To maintain the skiing experience despite warmer temperatures, the resort staff is actively engaged in snow maintenance, ensuring safety and quality for visitors [7] - The management is monitoring weather conditions closely, preparing for potential temperature drops to enhance the skiing experience [7]

2月20日，内蒙古自治区扎兰屯市金龙山滑雪场，游客体验滑雪乐趣。假日期间，金龙山滑雪场迎来客流高峰。 韩颖群摄（中经视觉） 转自：经济日报 （来源：经济日报） ...

佳节有传承，乡愁有寄托，文化有回响。 2026年新春伊始，归家旅途上，有团圆的憧憬；度假风景里，有诗意的向往；漫步休闲中，有国风的滋养。"最长春节假期"过半，人们出游兴 致不减，"马"不停蹄奔向远方。 习近平总书记在二〇二六年春节团拜会上指出："在中华文化里，马是刚健雄壮、自强不息的象征，昭示着行稳致远、兴旺发达的前景。"似乎 正是这份独特的文化基因，外化为了丙午马年春节不一样的文旅风景。 交通运输部预测，春节9天假期日均全社会跨区域人员流动量或创春节假期新高，日均人员流动量将达到2.99亿人次。平台数据显示，灯会、 庙会、游园会等非遗民俗活动搜索热度同比提升超100%。与此同时，年味浓，春光好，世界游客向东行，尽情领略中华文化的无穷韵味。 0:00 出发，奔着年味的方向 人间烟火处，万家喜乐时。 大年初一一早，北京隆福寺街区已经人声鼎沸。喜庆的红灯笼、飘香的炒栗子、晶亮的糖葫芦……处处透着老北京年味。 北京稻香村零号寻宝馆内，祈年糕、柿柿如意饼等寄托新年美好祈愿的特色糕点摆满柜台，等待购买的人群排起长队。 2月18日，游客在北京隆福寺新春市集游览购物。新华社记者 李欣 摄 "呼应马年，我们专门推出'骏马踏福 ...

Core Viewpoint - The development of the Jiangxi Yichun Jing'an International Ski Resort has transformed a previously quiet southern town into a vibrant winter tourism destination, boosting local economy and employment opportunities. Group 1: Ski Resort Development - The Jing'an International Ski Resort features a new 1,000-meter advanced ski run, bringing the total ski area to 100,000 square meters [3] - Local government investments in infrastructure, such as roads and utilities, have laid the groundwork for the ski resort's success [3] - The ski resort operates 60 snow-making machines at night, utilizing off-peak electricity rates to reduce costs and improve resource efficiency [3] Group 2: Economic Impact - The ski resort has revitalized local businesses, with farm-to-table products like vegetables and homemade sauces gaining stable sales from tourists [5] - The winter tourism boom has attracted young people back to the area, providing employment opportunities; over 300 jobs have been created directly by the ski resort [5] - Local accommodations, such as the "Xisu" farmhouse, are fully booked, indicating a significant increase in winter tourism activity [4]

Core Insights - The Shanghai Yao Xue Ice and Snow World has seen a significant increase in visitor numbers and revenue since its opening, with overall visitor traffic up approximately 70% and revenue up about 40% since 2026, and a projected 20% increase in visitor numbers during the Spring Festival [1][4] - The facility is attracting a growing number of foreign tourists, particularly from Hong Kong, Macau, Taiwan, and other countries, with this demographic accounting for about 8% to 10% of total visitors [1][4] - The indoor ski resort is recognized as the largest of its kind globally, featuring over 1,200 meters of ski trails, including advanced slopes suitable for professional competitions [3][4] Visitor Experience - Foreign visitors have expressed positive experiences, noting the larger scale and variety of ski trails compared to other indoor ski facilities they have visited [2][3] - The facility has introduced beginner-friendly slopes to lower the entry barrier for new skiers, with around 15,000 first-time skiers welcomed within two months of opening [4][6] - Local residents are increasingly choosing Yao Xue as their primary skiing destination due to its convenience, reducing the need to travel to distant ski resorts [4][6] Pricing and Promotions - Yao Xue has implemented various promotional pricing strategies to attract visitors during the Spring Festival, including discounted tickets for specific activities [6] - The pricing structure includes options for different skill levels, with dual tickets for beginners and intermediate skiers priced at 599 yuan and 799 yuan respectively [6] Market Trends - The number of indoor ski resorts in China is rapidly increasing, with a reported 33.9% growth in the number of facilities since the previous winter season [7] - Yao Xue aims to differentiate itself by emphasizing year-round operational capabilities and integrating various entertainment and cultural offerings [7][8] Economic Impact - Shanghai's ice and snow sports participation has surged from approximately 600,000 in 2017 to an expected 4.52 million in 2024, with projections to exceed 5 million by 2025 [8][14] - The city is focusing on developing its ice and snow economy through innovative consumption models and enhancing the overall consumer experience [14] - Shanghai is positioning itself as a key hub for ice and snow sports in the Yangtze River Delta region, appealing to both local and international visitors [14]

（来源：经济日报） 转自：经济日报 曹建雄摄（中经视觉） 2月15日，滑雪爱好者在河北省秦皇岛市海港区北港镇的紫云山滑雪场体验滑雪。 ...

（来源：沈阳晚报） 转自：沈阳晚报 当"超长春节假期"遇上马年新春，沈阳以冰雪为媒，备好了一场诚意十足、热力全开的新春盛宴。2月 12日，记者实地探访了沈阳东北亚国际滑雪场、怪坡国际滑雪场、白清寨滑雪场及棋盘山冰雪大世界。 从粉雪赛道到萌宠乐园，从非遗拓印到冰上热饮，这座"雪暖阳"的北方城市，用细节与创新打破冰雪运 动的高门槛，让每一位游客：来得高兴，玩得尽兴。 1 东北亚国际滑雪场： 骏马踏雪 民俗与速度的激情碰撞 走进沈阳东北亚国际滑雪场，22万平方米的雪场沿着山势徐徐铺展。22台意大利天冰造雪机与3台德国 凯斯鲍尔压雪机日夜值守，让滑雪"发烧友"们魂牵梦绕的"粉雪"在这片山谷洋洋洒洒地飘落。 "就像在云里滑。"来自上海的滑雪爱好者任先生刚从14条雪道中最长的那条飞驰而下，摘下雪镜时睫毛 似乎还挂着霜，"雪质太惊喜了，雪道真棒！" 今年，东北亚国际滑雪场不仅保留了专业的国际赛事级赛道，更在"年味"上做足了文章。雪具大厅一 角，红纸铺陈，墨香氤氲，几位雪友正挥毫写春联。来自河北的李女士第一次体验毛笔字，小心翼翼地 日场与夜场的无限欢乐 如果说东北亚国际滑雪场是"发烧友"的殿堂，那么怪坡国际滑雪场可以称之为亲 ...