温泉度假
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新华视点丨冰雪“冷资源”带动全域“热经济”:从“文旅链”到“IP热”
Xin Hua Wang· 2026-02-25 07:43
Group 1: Ice and Snow Tourism Development - The Wan Feng Tonghua Ski Resort in Jilin Province has seen an influx of ski enthusiasts this season, benefiting from the opening of the Shenyang-Baihe high-speed railway in 2025, which will enhance accessibility for tourists [1][6] - The Northeast region's ice and snow tourism has gained popularity, with cities like Shenyang, Tonghua, and Changbai Mountain attracting visitors, previously limited by transportation constraints [1][6] - The opening of new direct flights and increased train services has created an "ice and snow air corridor," facilitating travel and boosting tourism in the region [6][8] Group 2: Infrastructure and Service Enhancements - The Wan Feng Tonghua Ski Resort has upgraded its facilities, including new snow trails and entertainment options, catering to a diverse range of visitors [3] - In Liaoning, hot spring resorts are integrating ice and snow experiences with wellness offerings, enhancing the overall tourist experience [4] - The Longquan-Hunchun high-speed railway has increased train frequency, further reducing travel time between major cities and ski resorts [6][8] Group 3: Economic Impact and Visitor Statistics - During the New Year holiday, Jilin Province welcomed 8.11 million domestic tourists, generating a total expenditure of 9.1 billion yuan, while Liaoning Province reported a 19.72% increase in visitor numbers and a 20.64% rise in tourism revenue [8] - The introduction of new train schedules aims to expand direct access from Northeast scenic spots to major cities, enhancing the region's tourism capacity [8] Group 4: Xinjiang's Ice and Snow Economy - Xinjiang has implemented various policies to support the high-quality development of its ice and snow economy, focusing on land supply, financial support, and talent cultivation [12] - Ski resorts in Xinjiang are evolving into comprehensive vacation destinations, combining sports, sightseeing, culture, and leisure activities [12][14] - The region's ice and snow economy is characterized by differentiated development, with Northern Xinjiang focusing on high-quality sports and international events, while Southern Xinjiang emphasizes cultural integration and unique leisure products [18]
温州楠溪江畔 一池暖流驱寒意
Xin Hua Wang· 2026-02-18 02:51
Group 1 - The article highlights the increasing popularity of the Wenzhou Caihua Valley Resort, particularly its hot spring offerings, which have seen a booking rate exceeding 90% during the Spring Festival period [1] - The resort features a variety of hot spring pools, including unique options like a petal pool and a traditional Chinese medicine pool, enhancing the overall visitor experience [1] - The resort is part of a major provincial project aimed at leveraging the area's natural beauty to create a year-round tourism product, filling a gap in winter wellness tourism in the region [2] Group 2 - The resort has integrated various attractions, including flower viewing, cultural performances, and local markets, to create a comprehensive leisure experience for visitors [1][2] - The introduction of the Banyan Tree brand for management signifies a move towards high-quality international standards in the local tourism sector [2] - The surrounding area, including the Nanxi River, is being promoted as a year-round destination, with visitors expressing a desire to extend their stays to explore more local attractions and cultural events [2]
“年经济”折射消费韧性与活力
Xin Lang Cai Jing· 2026-02-06 21:01
Core Insights - The upcoming Spring Festival is expected to drive significant consumer spending, showcasing the unique cultural and economic attributes of the "Year Economy" in China [2][3] - The extended holiday period allows consumers to shift from urgent purchasing to quality selection, enhancing the potential for cultural and tourism-related consumption [3][4] - The transformation of consumption patterns during the Spring Festival reflects a blend of traditional values with modern lifestyles, indicating a dynamic market evolution [4][5] Group 1: Consumer Behavior - Consumers are increasingly prioritizing quality experiences over basic needs, with organic ingredients, cultural gifts, and smart home products becoming popular choices [2] - The integration of digital platforms in the shopping experience is blurring the lines between online and offline consumption, creating a complementary ecosystem for Spring Festival spending [3] Group 2: Economic Impact - The "Year Economy" serves as a lubricant for the consumption market, facilitating smoother internal demand and promoting balanced regional development [4] - The commercialization of traditional festivals must be approached with caution to avoid reducing the cultural significance of the "Year Economy" to mere entertainment and consumption [5]
人民日报海外版:热腾腾的辽宁,热腾腾的冬
Ren Min Ri Bao Hai Wai Ban· 2026-02-02 01:29
Core Viewpoint - Liaoning province is transforming its unique cold resources into a thriving winter tourism industry, emphasizing comfort, affordability, and diverse experiences to attract both domestic and international tourists [24][25][33]. Group 1: Development Strategy - Liaoning promotes the concept that "cold resources can also be golden resources," focusing on developing a vibrant winter tourism sector through events, unique routes, and warm services [24]. - The province's development positioning is characterized by the slogan "not too cold, not too far, not too difficult, not too expensive," which highlights comfort and cost-effectiveness [25][26]. - The province aims to avoid homogenization and foster differentiation in its tourism offerings, steering clear of "involution" competition [25]. Group 2: Infrastructure and Accessibility - Recent infrastructure improvements, including the opening of the Beijing-Shenyang and Shenyang-Baihe high-speed rail lines, have made it easier for tourists to access various attractions across the province [26]. - The introduction of a 15-day tourism ticket allows visitors to enjoy unlimited access to multiple ice and snow destinations, enhancing the convenience of travel planning [26]. Group 3: Pricing and Accessibility - Affordable pricing is a key factor in attracting tourists, with ski resorts charging around 100 to 200 yuan for a full day of skiing, making it accessible for many [27]. - The city of Shenyang is hosting free skiing training camps to encourage participation in winter sports, aiming to make skiing enjoyable for both beginners and experienced enthusiasts [27]. Group 4: Event Hosting and Experience - The upcoming International Ski Federation Snowboard Cross World Cup in January 2026 will feature nearly 200 top athletes from 22 countries, showcasing Liaoning as a competitive winter sports destination [28]. - The Northeast Asia International Ski Resort has upgraded its facilities to accommodate this event, including expanding the snow area and enhancing snow quality management [28]. Group 5: Diverse Offerings and Attractions - Liaoning is expanding its tourism offerings by integrating various elements such as hot springs, marine activities, and industrial heritage into its winter tourism strategy [29][30]. - The province boasts over 1,200 hot spring tourism enterprises, providing a range of experiences from wellness to family-friendly activities [29]. Group 6: Service and Visitor Experience - The province emphasizes warm service throughout the visitor journey, with initiatives like free hot tea and volunteer assistance at transportation hubs [30][31]. - Various attractions are implementing thoughtful services, such as free clothing rentals and night skiing options, to enhance the visitor experience [31]. Group 7: Economic Impact - During the New Year holiday in 2026, Liaoning saw a 19.72% increase in tourist arrivals and a 20.64% rise in tourism revenue, indicating the growing significance of the ice and snow economy in the province's overall economic development [33].
“温泉+”激活石阡县域发展新动能
Xin Hua Wang· 2026-01-31 22:37
Core Insights - The article highlights the innovative approaches taken by Shiqian County in Tongren City, Guizhou Province, to leverage geothermal resources for tourism and economic growth [2] Group 1: Industry Development - Shiqian County is exploring various innovative models such as "hot spring + vacation," "hot spring + health care," and "hot spring + intangible cultural heritage" to extend the hot spring industry chain [2] - These initiatives have led to a continuous increase in local tourism activity, contributing significantly to the county's economic growth [2] Group 2: Employment and Economic Impact - The development of the hot spring industry has created more job opportunities in related sectors, thus supporting rural revitalization efforts [2] - The hot spring industry is identified as a key driving force for the county's economic growth [2]
(乡村行·看振兴)湖北建始:“全域康养”让千年古县焕发新生机
Xin Lang Cai Jing· 2026-01-24 03:07
Core Viewpoint - Hubei Jianxi County is revitalizing its economy through a "full-domain health and wellness" initiative, leveraging its rich historical and ecological resources to develop tourism and related industries [3][8]. Group 1: Development of Health and Wellness Tourism - The "Thousand-Year Ancient County · Health and Wellness Jianxi" winter tourism product promotion event was held, attracting visitors to experience local attractions such as snow scenery and hot springs [3]. - Jianxi County has established four health and wellness towns, including the Maotian Township hot spring resort town, and has added 1,200 new homestays, generating over 500 million yuan in related income [6][8]. - The Maotian Township hot spring hotel reported full occupancy with 1,200 guests and approximately 300,000 yuan in revenue on the day of the event [3][6]. Group 2: Economic Impact and Future Plans - The county expects to receive 12.5 million tourists and achieve a total tourism revenue of 7.8 billion yuan by 2025, driven by the "full-domain health and wellness" strategy [6][8]. - Local businesses, such as homestays, are thriving, with some generating monthly net incomes of up to 30,000 yuan during peak tourist seasons [6]. - Future plans include enhancing service quality and integrating with major tourism axes to establish Jianxi as a nationally recognized ecological tourism and wellness destination [8].
冬日消费 创意满满(大数据观察)
Sou Hu Cai Jing· 2026-01-23 23:06
Core Insights - The integration of ice and snow consumption with warm winter demands is creating a significant consumption boom across various regions in China, with new experiences and business models emerging to attract tourists [4] Group 1: Ice and Snow Tourism - Jilin Province is enhancing its ice and snow tourism offerings by diversifying products and optimizing experiences, aiming to shift visitors from merely "seeing snow" to "playing in the snow" [6] - Over 800 ice and snow activities are being held in Jilin this winter, with 400 different tourism products developed to cater to family, cultural, and leisure travel [6] - During the New Year holiday, Jilin received 8.11 million domestic tourists, generating a total expenditure of 9.1 billion yuan, with tourism revenue from monitored scenic spots increasing by 45.1% year-on-year [6] Group 2: Multi-Experience Offerings - In Jiangsu's Nanjing, the combination of hot springs and wildlife experiences is attracting families, with the local hot spring resort seeing over 100,000 visitors annually and generating revenue of 150 million yuan [7] - The Jiangsu province is set to host over 6,800 promotional consumption events by 2025, with new consumption scenarios and business models emerging [8] Group 3: Culinary Innovations - In Chengdu, the "flower field hot pot" experience combines dining with scenic views of blooming canola flowers, enhancing the winter dining experience [9][10] - Chengdu's restaurant industry is projected to reach 142.58 billion yuan in revenue by 2025, with a year-on-year growth of 5.2%, driven by innovative dining experiences that blend food with entertainment [10]
惠州元旦假期接待游客超157万人次,旅游收入达9.3亿元
Nan Fang Du Shi Bao· 2026-01-05 15:18
Group 1 - The core viewpoint of the news highlights the significant increase in tourism and cultural activities in Huizhou during the 2026 New Year holiday, with a total of 1.5776 million visitors and a tourism revenue of 930 million yuan [1] - On January 1, 2026, Huizhou ranked as the 5th most popular destination in China, receiving over 800,000 visitors, which represents a year-on-year increase of 66.7%, with overnight visitors increasing by 106% [1] - The "Night Color Huizhou" cultural series attracted over 500,000 participants, showcasing various cultural and entertainment activities across four major landmarks [2] Group 2 - The East Slope Temple saw a 110% increase in visitor numbers, reaching 31,500 during the holiday, thanks to immersive cultural experiences [3] - The newly opened Huizhou Children's Park became a major attraction, receiving over 270,000 visitors during the holiday, effectively alleviating pressure on traditional tourist sites [4][5] - The Ring Two Mountains area attracted over 370,000 visitors, accounting for more than 80% of the total visitors to the surrounding counties, driven by hot springs and coastal tourism [6] Group 3 - Public cultural venues in Huizhou hosted a variety of exhibitions and activities, attracting over 50,000 visitors during the New Year holiday [7][8] - The cultural activities included traditional book exhibitions and hands-on experiences, enhancing cultural engagement among families and visitors [7][8] - The local tourism system maintained order and promoted civilized tourism practices, ensuring a positive experience for visitors [9]
“跨年+冰雪+民俗” 山西晋中元旦文旅融合新业态点燃消费热潮
Zhong Guo Xin Wen Wang· 2026-01-04 06:06
Group 1 - The core viewpoint of the news is that the tourism market in Jinzhong City has shown significant growth during the New Year holiday, driven by a combination of cultural and recreational activities, leading to an upgrade in consumption structure towards high-quality and diversified experiences [1][2] - During the New Year holiday, Jinzhong City received a total of 567,600 visitors, with tourists from 49 different countries, indicating a strong international interest in the region [1] - Key monitored scenic spots in the city welcomed 169,900 visitors, representing a year-on-year increase of 657.33%, with total ticket revenue reaching 1.636 million yuan, up 136.08% compared to the previous year [1] Group 2 - To enhance visitor experience, Jinzhong City implemented several beneficial measures, including free admission to 15 A-level tourist attractions across various districts, which is expected to attract more visitors [2] - Additional services such as parking, restrooms, hot water, and charging stations were made available near A-level tourist sites, improving overall visitor satisfaction [2] - The tourism system in Jinzhong operated smoothly during the holiday period, with no reported safety incidents, further enhancing the city's brand influence in the festive atmosphere [2]
“中三省”三大名楼联动跨年 元旦文旅消费热气腾腾
Di Yi Cai Jing· 2026-01-04 03:53
Core Insights - The tourism market in the central provinces of Hubei, Hunan, and Jiangxi is experiencing significant growth during the New Year holiday, with various events and attractions drawing large crowds [1][2][5] Group 1: Tourism Statistics - Hunan received a total of 14.46 million visitors, generating a total expenditure of 15.48 billion yuan during the holiday [1] - Hubei's A-level tourist attractions welcomed 4.44 million visitors, with a comprehensive income of 1.575 billion yuan [1] - Jiangxi benefited from high-speed rail connectivity, allowing cities like Wuhan, Changsha, and Shanghai to experience a "2-hour cross-city New Year" effect, boosting local tourism [1] Group 2: Event Highlights - The three famous towers—Yellow Crane Tower, Tengwang Pavilion, and Yueyang Tower—achieved a first-ever synchronized New Year celebration, attracting 27,000 visitors to an immersive experience [2] - The Jianghan Building in Wuhan hosted a New Year-themed music laser show, drawing over 150,000 visitors, marking a significant increase in popularity compared to previous years [5] - Changsha's Wuyi Square saw hotel bookings increase by 120% year-on-year, indicating a surge in demand for accommodations during the holiday [5] Group 3: Winter Tourism Trends - Ice and snow tourism is on the rise, with Wuhan's Ganlu Mountain Cultural and Creative City receiving 50,000 visitors on New Year's Day alone [6] - The Lushan and Mingyue Mountain scenic areas attracted large crowds, with Lushan's visitor count reaching 171,900, a 334.08% increase year-on-year [6] - Ski resorts in the region reported significant increases in visitor numbers and revenue, with family package sales rising by 30% [6] Group 4: Cultural and Sports Integration - The "Xiang Super" championship has opened new opportunities for tourism in Yongzhou, with 209,600 visitors and revenue of 32.52 million yuan reported during the holiday [7] - The integration of hot spring resorts in Hubei has become a popular winter wellness choice, with high occupancy rates and various themed events attracting visitors [7]