■冰雪"散珠"如何串成一条文旅链？ 这个雪季，地处吉林省东南部的万峰通化滑雪场迎来众多滑雪爱好者。穿上雪服、踏上雪板，人们从高山飞驰而下，尽享滑雪乐趣。 万峰通化滑雪场前身金厂滑雪场，是新中国第一座高山滑雪场。2021年12月，在其原址基础上升级扩建的万峰通化滑雪度假区正式开门迎客。然 而，此前几个雪季，由于高铁不经停通化，省外游客来此滑雪不得不长途驱车。随着2025年9月28日沈白高铁正式开通运营，游客到这里玩冰嬉雪有了 更多选择。 近两年，东北冰雪旅游火爆出圈，冰雪旅游资源丰富的沈阳、通化、长白山等地，深受游客青睐。但受时空、交通等因素制约，它们一度成为冰 雪"散珠"，各自为战。沈白高铁的开通缩短了旅客到达时间，让沿线地区"抱团取暖"，助推冰雪旅游持续升温。 长白山脚下，巨型雪雕"云顶天宫"焕新亮相，一场场冰雪灯光秀震撼上演；万峰通化滑雪度假区在升级雪道的基础上，推出萌宠乐园、娱雪乐 园，满足不同年龄游客需求。 在辽宁沈阳，温泉度假酒店推出多款"网红项目"，将冰雪与温泉相融合，为游客带来"冷热碰撞"的别样体验。 与此同时，既有的长珲高铁也加密车次，进一步缩短长春至吉林市通行时间。民航方面，吉林省新增长春— ...

在酒店附近的云栖湖岸边，近千株龙梅沿着山坡竞相绽放，枝条自然下垂，形成独特的伞状，垂枝上花 朵俏立。来自乐清的游客妮妮身着汉服长裙，在朋友的镜头前不断变换着姿势，沉浸在龙梅的花海 中。"这么好看的龙梅很少见，来一趟必须好好体验。"一番拍摄后，妮妮拿起当地的赏花游览路线图， 继续研究下一个打卡点。 据介绍，该度假区包括彩花谷、温泉酒店等系列配套项目，是省重大产业项目，该项目立足当地高海拔 自然山水风光优势，打造了浙江省首个高山温泉景区，引入国际知名度假品牌悦榕庄运营管理，弥补雁 荡山、楠溪江两大国家级风景区冬季温泉度假休闲旅游的空白。 以一池池热汤为媒，楠溪江乡村旅游资源正加速整合，形成四季可游、内容丰富的产品体系。在冬日温 泉度假的辐射带动下，楠溪江乡村游市场进一步升温。"楠溪江山水太美了，头一回来，像是到了世外 桃源。"原本计划只在楠溪江泡温泉停留一天的张洁意犹未尽，将行程延长到3天，她准备再去丽水街、 芙蓉村逛一逛，看鱼灯巡游、宋韵舞蹈、传统杂耍等民俗表演，体验在楠溪江过年的烟火气。（记者 谢甜泉 共享联盟·永嘉 朱若冰） "最近天冷，我们去泡温泉吧！"看着这几天低迷的气温，台州市民小英的提议得到了全家响 ...

Core Insights - The upcoming Spring Festival is expected to drive significant consumer spending, showcasing the unique cultural and economic attributes of the "Year Economy" in China [2][3] - The extended holiday period allows consumers to shift from urgent purchasing to quality selection, enhancing the potential for cultural and tourism-related consumption [3][4] - The transformation of consumption patterns during the Spring Festival reflects a blend of traditional values with modern lifestyles, indicating a dynamic market evolution [4][5] Group 1: Consumer Behavior - Consumers are increasingly prioritizing quality experiences over basic needs, with organic ingredients, cultural gifts, and smart home products becoming popular choices [2] - The integration of digital platforms in the shopping experience is blurring the lines between online and offline consumption, creating a complementary ecosystem for Spring Festival spending [3] Group 2: Economic Impact - The "Year Economy" serves as a lubricant for the consumption market, facilitating smoother internal demand and promoting balanced regional development [4] - The commercialization of traditional festivals must be approached with caution to avoid reducing the cultural significance of the "Year Economy" to mere entertainment and consumption [5]

Core Viewpoint - Liaoning province is transforming its unique cold resources into a thriving winter tourism industry, emphasizing comfort, affordability, and diverse experiences to attract both domestic and international tourists [24][25][33]. Group 1: Development Strategy - Liaoning promotes the concept that "cold resources can also be golden resources," focusing on developing a vibrant winter tourism sector through events, unique routes, and warm services [24]. - The province's development positioning is characterized by the slogan "not too cold, not too far, not too difficult, not too expensive," which highlights comfort and cost-effectiveness [25][26]. - The province aims to avoid homogenization and foster differentiation in its tourism offerings, steering clear of "involution" competition [25]. Group 2: Infrastructure and Accessibility - Recent infrastructure improvements, including the opening of the Beijing-Shenyang and Shenyang-Baihe high-speed rail lines, have made it easier for tourists to access various attractions across the province [26]. - The introduction of a 15-day tourism ticket allows visitors to enjoy unlimited access to multiple ice and snow destinations, enhancing the convenience of travel planning [26]. Group 3: Pricing and Accessibility - Affordable pricing is a key factor in attracting tourists, with ski resorts charging around 100 to 200 yuan for a full day of skiing, making it accessible for many [27]. - The city of Shenyang is hosting free skiing training camps to encourage participation in winter sports, aiming to make skiing enjoyable for both beginners and experienced enthusiasts [27]. Group 4: Event Hosting and Experience - The upcoming International Ski Federation Snowboard Cross World Cup in January 2026 will feature nearly 200 top athletes from 22 countries, showcasing Liaoning as a competitive winter sports destination [28]. - The Northeast Asia International Ski Resort has upgraded its facilities to accommodate this event, including expanding the snow area and enhancing snow quality management [28]. Group 5: Diverse Offerings and Attractions - Liaoning is expanding its tourism offerings by integrating various elements such as hot springs, marine activities, and industrial heritage into its winter tourism strategy [29][30]. - The province boasts over 1,200 hot spring tourism enterprises, providing a range of experiences from wellness to family-friendly activities [29]. Group 6: Service and Visitor Experience - The province emphasizes warm service throughout the visitor journey, with initiatives like free hot tea and volunteer assistance at transportation hubs [30][31]. - Various attractions are implementing thoughtful services, such as free clothing rentals and night skiing options, to enhance the visitor experience [31]. Group 7: Economic Impact - During the New Year holiday in 2026, Liaoning saw a 19.72% increase in tourist arrivals and a 20.64% rise in tourism revenue, indicating the growing significance of the ice and snow economy in the province's overall economic development [33].

Core Insights - The article highlights the innovative approaches taken by Shiqian County in Tongren City, Guizhou Province, to leverage geothermal resources for tourism and economic growth [2] Group 1: Industry Development - Shiqian County is exploring various innovative models such as "hot spring + vacation," "hot spring + health care," and "hot spring + intangible cultural heritage" to extend the hot spring industry chain [2] - These initiatives have led to a continuous increase in local tourism activity, contributing significantly to the county's economic growth [2] Group 2: Employment and Economic Impact - The development of the hot spring industry has created more job opportunities in related sectors, thus supporting rural revitalization efforts [2] - The hot spring industry is identified as a key driving force for the county's economic growth [2]

Core Viewpoint - Hubei Jianxi County is revitalizing its economy through a "full-domain health and wellness" initiative, leveraging its rich historical and ecological resources to develop tourism and related industries [3][8]. Group 1: Development of Health and Wellness Tourism - The "Thousand-Year Ancient County · Health and Wellness Jianxi" winter tourism product promotion event was held, attracting visitors to experience local attractions such as snow scenery and hot springs [3]. - Jianxi County has established four health and wellness towns, including the Maotian Township hot spring resort town, and has added 1,200 new homestays, generating over 500 million yuan in related income [6][8]. - The Maotian Township hot spring hotel reported full occupancy with 1,200 guests and approximately 300,000 yuan in revenue on the day of the event [3][6]. Group 2: Economic Impact and Future Plans - The county expects to receive 12.5 million tourists and achieve a total tourism revenue of 7.8 billion yuan by 2025, driven by the "full-domain health and wellness" strategy [6][8]. - Local businesses, such as homestays, are thriving, with some generating monthly net incomes of up to 30,000 yuan during peak tourist seasons [6]. - Future plans include enhancing service quality and integrating with major tourism axes to establish Jianxi as a nationally recognized ecological tourism and wellness destination [8].

Core Insights - The integration of ice and snow consumption with warm winter demands is creating a significant consumption boom across various regions in China, with new experiences and business models emerging to attract tourists [4] Group 1: Ice and Snow Tourism - Jilin Province is enhancing its ice and snow tourism offerings by diversifying products and optimizing experiences, aiming to shift visitors from merely "seeing snow" to "playing in the snow" [6] - Over 800 ice and snow activities are being held in Jilin this winter, with 400 different tourism products developed to cater to family, cultural, and leisure travel [6] - During the New Year holiday, Jilin received 8.11 million domestic tourists, generating a total expenditure of 9.1 billion yuan, with tourism revenue from monitored scenic spots increasing by 45.1% year-on-year [6] Group 2: Multi-Experience Offerings - In Jiangsu's Nanjing, the combination of hot springs and wildlife experiences is attracting families, with the local hot spring resort seeing over 100,000 visitors annually and generating revenue of 150 million yuan [7] - The Jiangsu province is set to host over 6,800 promotional consumption events by 2025, with new consumption scenarios and business models emerging [8] Group 3: Culinary Innovations - In Chengdu, the "flower field hot pot" experience combines dining with scenic views of blooming canola flowers, enhancing the winter dining experience [9][10] - Chengdu's restaurant industry is projected to reach 142.58 billion yuan in revenue by 2025, with a year-on-year growth of 5.2%, driven by innovative dining experiences that blend food with entertainment [10]

Group 1 - The core viewpoint of the news highlights the significant increase in tourism and cultural activities in Huizhou during the 2026 New Year holiday, with a total of 1.5776 million visitors and a tourism revenue of 930 million yuan [1] - On January 1, 2026, Huizhou ranked as the 5th most popular destination in China, receiving over 800,000 visitors, which represents a year-on-year increase of 66.7%, with overnight visitors increasing by 106% [1] - The "Night Color Huizhou" cultural series attracted over 500,000 participants, showcasing various cultural and entertainment activities across four major landmarks [2] Group 2 - The East Slope Temple saw a 110% increase in visitor numbers, reaching 31,500 during the holiday, thanks to immersive cultural experiences [3] - The newly opened Huizhou Children's Park became a major attraction, receiving over 270,000 visitors during the holiday, effectively alleviating pressure on traditional tourist sites [4][5] - The Ring Two Mountains area attracted over 370,000 visitors, accounting for more than 80% of the total visitors to the surrounding counties, driven by hot springs and coastal tourism [6] Group 3 - Public cultural venues in Huizhou hosted a variety of exhibitions and activities, attracting over 50,000 visitors during the New Year holiday [7][8] - The cultural activities included traditional book exhibitions and hands-on experiences, enhancing cultural engagement among families and visitors [7][8] - The local tourism system maintained order and promoted civilized tourism practices, ensuring a positive experience for visitors [9]

Group 1 - The core viewpoint of the news is that the tourism market in Jinzhong City has shown significant growth during the New Year holiday, driven by a combination of cultural and recreational activities, leading to an upgrade in consumption structure towards high-quality and diversified experiences [1][2] - During the New Year holiday, Jinzhong City received a total of 567,600 visitors, with tourists from 49 different countries, indicating a strong international interest in the region [1] - Key monitored scenic spots in the city welcomed 169,900 visitors, representing a year-on-year increase of 657.33%, with total ticket revenue reaching 1.636 million yuan, up 136.08% compared to the previous year [1] Group 2 - To enhance visitor experience, Jinzhong City implemented several beneficial measures, including free admission to 15 A-level tourist attractions across various districts, which is expected to attract more visitors [2] - Additional services such as parking, restrooms, hot water, and charging stations were made available near A-level tourist sites, improving overall visitor satisfaction [2] - The tourism system in Jinzhong operated smoothly during the holiday period, with no reported safety incidents, further enhancing the city's brand influence in the festive atmosphere [2]

Core Insights - The tourism market in the central provinces of Hubei, Hunan, and Jiangxi is experiencing significant growth during the New Year holiday, with various events and attractions drawing large crowds [1][2][5] Group 1: Tourism Statistics - Hunan received a total of 14.46 million visitors, generating a total expenditure of 15.48 billion yuan during the holiday [1] - Hubei's A-level tourist attractions welcomed 4.44 million visitors, with a comprehensive income of 1.575 billion yuan [1] - Jiangxi benefited from high-speed rail connectivity, allowing cities like Wuhan, Changsha, and Shanghai to experience a "2-hour cross-city New Year" effect, boosting local tourism [1] Group 2: Event Highlights - The three famous towers—Yellow Crane Tower, Tengwang Pavilion, and Yueyang Tower—achieved a first-ever synchronized New Year celebration, attracting 27,000 visitors to an immersive experience [2] - The Jianghan Building in Wuhan hosted a New Year-themed music laser show, drawing over 150,000 visitors, marking a significant increase in popularity compared to previous years [5] - Changsha's Wuyi Square saw hotel bookings increase by 120% year-on-year, indicating a surge in demand for accommodations during the holiday [5] Group 3: Winter Tourism Trends - Ice and snow tourism is on the rise, with Wuhan's Ganlu Mountain Cultural and Creative City receiving 50,000 visitors on New Year's Day alone [6] - The Lushan and Mingyue Mountain scenic areas attracted large crowds, with Lushan's visitor count reaching 171,900, a 334.08% increase year-on-year [6] - Ski resorts in the region reported significant increases in visitor numbers and revenue, with family package sales rising by 30% [6] Group 4: Cultural and Sports Integration - The "Xiang Super" championship has opened new opportunities for tourism in Yongzhou, with 209,600 visitors and revenue of 32.52 million yuan reported during the holiday [7] - The integration of hot spring resorts in Hubei has become a popular winter wellness choice, with high occupancy rates and various themed events attracting visitors [7]