Core Viewpoint - Guming has officially entered the coffee market, launching a promotional campaign with coffee priced at 8.9 yuan, featuring actor Wu Yanzu as a quality partner [2][5] Company Expansion - As of June 2025, Guming's freshly ground coffee products will be available in over 7,600 stores nationwide, ranking among the top five in terms of store coverage [2][7] - The number of stores offering coffee machines increased from 2,000 to 7,600 in just six months, averaging about 1,000 new stores per month [8] Financial Performance - Guming's equipment sales revenue increased by 26.8% year-on-year to 465 million yuan, primarily due to the rise in coffee machine sales [4][9] - In 2024, Guming reported a revenue of 8.791 billion yuan, a 14.5% increase from 7.676 billion yuan in the previous year [10] - The net profit for 2024 was 1.493 billion yuan, up 36.2% from 1.096 billion yuan in 2023 [11] Market Strategy - Guming's coffee sales currently account for 10%-15% of total store sales, with a 10% increase in sales after introducing coffee machines [9] - The company aims to capture the lower-tier market by offering competitive pricing and leveraging its supply chain for fresh coffee [14][15] - Guming operates 22 warehouses and has a cold chain distribution system that ensures fresh coffee delivery within two days to 97% of its stores [15] Industry Trends - The coffee market in lower-tier cities is experiencing significant growth, with a 113.36% increase in coffee merchants in county-level cities over the past three years [16] - The overall coffee industry in China is projected to grow by 18.1% year-on-year in 2024, indicating substantial potential for market expansion [16] Competitive Landscape - The coffee market is becoming increasingly competitive, with major brands like Starbucks and Luckin Coffee expanding their presence in lower-tier cities [18] - Guming's founder predicts a merging of tea and coffee markets, reflecting a broader trend among new tea beverage brands entering the coffee sector [19][23]