Core Viewpoint - The company, Gu Ming, has established itself as a leading player in the ready-to-drink tea market, leveraging supply chain efficiency to drive store expansion and achieve significant revenue growth in a competitive environment [1][2]. Company Overview - Gu Ming was founded in 2010 in Zhejiang, China, and has focused on supply chain as a core driver of growth, implementing a self-distribution system in 2013 and cold chain logistics in 2017 [1]. - By 2023, the company has developed a cold storage capacity exceeding 60,000 cubic meters and operates over 300 cold chain transport vehicles, creating an industry-leading warehousing and distribution network [1]. - In 2024, Gu Ming achieved revenue of 8.791 billion yuan, a year-on-year increase of 14.54%, and an adjusted net profit of 1.493 billion yuan, up 5.69% year-on-year [1]. Industry Insights - The ready-to-drink tea market has surpassed a trillion yuan in scale, evolving into a new consumption arena where tea products serve as a medium for lifestyle expression among young consumers [2]. - Gu Ming holds a 9% market share in overall GMV and an 18% share in the mass market, ranking second overall and first in the mass market segment in 2023 [2]. - The company has demonstrated resilience amid industry slowdowns, with average daily GMV per store reaching 6,800 yuan in 2023 and projected to be 6,500 yuan in 2024 [2]. Competitive Advantages - Gu Ming's competitive edge lies in its comprehensive support for franchisees and deep optimization of its supply chain, allowing for store expansion without sacrificing profit margins or quality [2]. - The company boasts the largest cold chain storage and logistics infrastructure in the industry, utilizing temperature-controlled vehicles to deliver fresh ingredients to 97% of its stores every two days [2]. - With an average delivery cost of 0.9% of GMV, Gu Ming's logistics efficiency is significantly better than the industry average of 2% [2]. - The company achieved a quarterly repurchase rate of 53% in 2023, surpassing the industry average of 30%, and has launched over 100 new products in 2024, leading the industry in product innovation [2]. Future Growth Potential - Gu Ming employs a regional density strategy for store openings, targeting 500 stores per province as a key scale node, and currently holds a 25% market share in the ready-to-drink tea market across eight provinces [3]. - The company has achieved the highest market share in Zhejiang, Fujian, and Jiangxi provinces, with a 45% share in the mass ready-to-drink tea market [3]. - By June 2025, Gu Ming aims to have a total of 10,403 stores across 20 provinces, with significant potential for expansion into untapped regions [3]. - The company has identified a potential store opening space of approximately 9,866 stores under a neutral assumption, with a 5-year CAGR of 15%, and up to 19,314 stores if it expands into currently unentered cities, with a 5-year CAGR of 25% [3].

New Product Launches - Jianai Super Bucket Lychee and Bayberry Flavored Fermented Milk has been launched, made from high-quality ingredients without additives and using 13 imported strains [4][5] - Oreo collaborates with Grammy-nominated artist Selena Gomez to launch a new cookie inspired by her love for horchata, featuring a unique three-layer structure [5] - Jasmine Milk White has introduced a summer limited "Romantic Summer Water" series, including five new tea flavors [5] - HOKA has launched a new shoe model, MAFATE SPEED 4 LITE TS, combining modern technology with minimalist aesthetics [5] Industry Events - Lucky Coffee has surpassed 6,000 stores nationwide, covering over 300 cities and achieving significant growth in various regions [11][13] - Salomon has opened a new standalone store in Shanghai, inspired by Parisian outdoor fashion [14] - Gu Ming collaborates with actor Wu Yanzu to enhance its coffee business, leveraging its extensive store network [14] - Professional running brand SOAR enters the Chinese market with a Tmall flagship store [15] Investment and Financing Movements - Qiyunshan Food Co. has submitted an IPO application to the Hong Kong Stock Exchange, focusing on its South Sour Jujube products [19] - British luxury leather and stationery brand Smythson has been acquired by private equity firm Oakley Capital [20] - Baozun has acquired the Chinese operations of international yoga wear brand Sweaty Betty [21] - Ferrero is investing €95 million (approximately 8 billion RMB) to expand production and logistics in France [21] - Tonic Health, a UK nutritional supplement brand, has completed a £2.8 million Series A funding round [21] - Samyang Foods is investing $150 million to build its first overseas factory in Jiaxing, China [21] - Plant Doctor has disclosed its IPO plans to list on the Shenzhen Stock Exchange [22] Food Industry Developments - Dongpeng Special Drink has launched a sugar-free energy drink with passion fruit and guava flavor [26] - CHALI has introduced a new series featuring herbal teas with no additives [26] - Nongfu Spring has announced a new iced tea product with 100% tea extract and no preservatives [27] - Asahi Beer has launched a new product, Asahi Super Dry 3.5, claiming to reduce sugar by 70% and energy by 40% [28] Beauty Industry Updates - Hakko Sake has partnered with Kose to create a new cosmetics brand, "itoshiro," featuring a UV brightening cream [30] - Suzhou Jiyi Technology has submitted an IPO application to the Hong Kong Stock Exchange [32] - INTO YOU has launched the second generation of its air lip mud product [33] - L'Oréal has introduced an AI beauty assistant named Beauty Genius [33] - Innisfree has officially closed its overseas flagship store as part of a strategic adjustment [34]

Investment Rating - The report assigns an "Outperform" rating to multiple companies including Pop Mart, Anta Sports, Haidilao, and China Feihe, while Budweiser APAC is rated "Neutral" [1]. Core Insights - The report highlights significant developments in the F&B, designer toys, and home appliance sectors, including new product launches and strategic moves by key players [2][6]. - Pop Mart is reportedly exploring entry into the home appliance sector, indicating potential diversification and growth opportunities [2][6]. - The report notes a strong performance in the restaurant sector, with companies like Xiaocaiyuan and Green Tea Group showing substantial weekly gains [3][7]. Summary by Category F&B Sector - Key performers include Xiaocaiyuan (+17.2%), Green Tea Group (+14.0%), and DPC Dash (+10.8%), while Chagee saw a decline of -7.8% [3][7]. - Guming launched a promotional campaign for freshly brewed coffee at 8.9 RMB, and Yum China introduced its first AI agent for restaurant operations [2][6]. Designer Toys Sector - Pop Mart and Miniso performed well with gains of +7.6% and +3.5% respectively, while Bloks experienced a decline of -3.9% [3][7]. - Pop Mart's inclusion in Time Magazine's list of the world's 100 most influential companies in 2025 marks a significant recognition for the brand [2][6]. Home Appliance Sector - Roborock led the home appliance sector with a +5.4% increase, while Hisense HA faced a decline of -5.6% [3][7]. - Haier announced the formation of an industrial robotics division, indicating a strategic shift towards automation and innovation in the sector [2][6].

Core Viewpoint - Guming has officially entered the coffee market, launching a promotional campaign with coffee priced at 8.9 yuan, featuring actor Wu Yanzu as a quality partner [2][5] Company Expansion - As of June 2025, Guming's freshly ground coffee products will be available in over 7,600 stores nationwide, ranking among the top five in terms of store coverage [2][7] - The number of stores offering coffee machines increased from 2,000 to 7,600 in just six months, averaging about 1,000 new stores per month [8] Financial Performance - Guming's equipment sales revenue increased by 26.8% year-on-year to 465 million yuan, primarily due to the rise in coffee machine sales [4][9] - In 2024, Guming reported a revenue of 8.791 billion yuan, a 14.5% increase from 7.676 billion yuan in the previous year [10] - The net profit for 2024 was 1.493 billion yuan, up 36.2% from 1.096 billion yuan in 2023 [11] Market Strategy - Guming's coffee sales currently account for 10%-15% of total store sales, with a 10% increase in sales after introducing coffee machines [9] - The company aims to capture the lower-tier market by offering competitive pricing and leveraging its supply chain for fresh coffee [14][15] - Guming operates 22 warehouses and has a cold chain distribution system that ensures fresh coffee delivery within two days to 97% of its stores [15] Industry Trends - The coffee market in lower-tier cities is experiencing significant growth, with a 113.36% increase in coffee merchants in county-level cities over the past three years [16] - The overall coffee industry in China is projected to grow by 18.1% year-on-year in 2024, indicating substantial potential for market expansion [16] Competitive Landscape - The coffee market is becoming increasingly competitive, with major brands like Starbucks and Luckin Coffee expanding their presence in lower-tier cities [18] - Guming's founder predicts a merging of tea and coffee markets, reflecting a broader trend among new tea beverage brands entering the coffee sector [19][23]

很多人对于古茗扩张方式不解，是因为没按照便利店打法理解它。 文 丨 徐煜萌 编辑 丨 钱杨 20 多岁的王云安关于自己的未来有一个预言。那时他刚创业，在浙江温岭的大溪镇开奶茶店。他看了一 个纪录片叫《食品技术》，讲怎么做果汁、怎么做汉堡，"当时就被震撼了"。下一个想法是——我的能 力干这个够，不过需要花十多年实现。 10 多年后的 2025 年，他创立的茶饮品牌古茗达到一万家店，在香港上市，计划在未来扩张到三四万 家。 上市之前，王云安回答《晚点 LatePost》关于未来古茗要成为谁的问题。"成为雀巢这样技术驱动的公司 让我更兴奋。" 他举例子，"（茶饮品牌）大家都叫 'XX 餐饮管理有限公司'，只有我们后面挂了个 '科 技'，我们是 '古茗科技有限公司'。" 蜜雪冰城是可怕的对手。在 2022 年意识到茶饮和咖啡是一个赛道后，瑞幸自然也是可怕的对手。但基 于自己核心能力推演，王云安觉得真正的对手不是它们，而是瓶装饮料。 "我能把这种新鲜的东西成本控制得接近常温。" 王云安说。这是古茗在 15 年中建立的核心能力。目前 古茗菜单上，超过三成的产品是用现切果肉制成的水果茶、果蔬茶。剩下含牛奶的产品，用的是需要 ...