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“老北京式”冰雪玩法爆红,同程旅行与什刹海等多家冰场再度达成合作
Jin Rong Jie· 2026-01-14 08:35
Group 1 - The Shichahai Ice Rink officially opened on January 10, attracting a significant number of visitors, with a 57% year-on-year increase in visitor flow during the first weekend of operation [1][3] - Shichahai, along with other famous ice rinks like the Summer Palace and Yuanmingyuan, has become a popular winter attraction for both locals and tourists, with over 50% of visitors being from outside Beijing [3] - Tongcheng Travel has established partnerships with multiple ice rinks in Beijing, enhancing ticket purchasing options through online and offline channels, and plans to continue this collaboration for the 2025-2026 winter season [3][5] Group 2 - The digitalization and modernization of ticketing services at popular ice rinks have improved significantly due to the collaboration between Tongcheng Travel and various ice rinks, providing 24/7 online support for different ticketing needs [5] - Other ice rinks partnered with Tongcheng Travel, such as Yuanmingyuan and Chaoyang Park, have also seen increased visitor numbers, with Chaoyang Park reporting over a 400% year-on-year increase in visitor flow [5]
"老北京式"冰雪玩法爆红,同程旅行与什刹海等多家冰场再度达成合作
Ge Long Hui· 2026-01-14 07:51
"什刹海冰场一开门,全北京的冬天DNA都动了!"1月10日,什刹海前海冰场正式对外营业,由于恰逢 周末,一大波游客涌向冰场"撒欢儿"。数据显示,开放后的首个周末(1月10日-11日),什刹海冰场入园 客流量同比上涨57%。同程旅行平台上,什刹海冰场的热度也拉升迅速,跻身全国热门景区TOP10榜 单。 同程旅行相关负责人表示,北京一众知名滑冰场原本就自带"流量光环",但是早期的售票、检票停留在 人工阶段。在同程旅行与什刹海、颐和园、圆明园等北京多个热门冰场达成合作后,冰场票务服务的数 字化、智慧化水平显著提升。与此同时,同程旅行提供7x24小时在线服务,针对用户不同类型的票务服 务需求,可以做到及时响应快速解决。 值得一提的是,除了什刹海冰场以外,与同程旅行有售票合作的圆明园冰场、朝阳公园、温榆河冰雪 节、奥林匹克森林公园、紫竹院公园冰场等均已开放营业,且入园客流量不断走高。其中,圆明园冰场 于今年1月1日开园,截至目前入园客流量达1.2万人次,朝阳公园冰场今年以来的入园客流量同比涨超 400%。 对不少北京人而言,去什刹海、颐和园滑冰是从小到大的"冬日乐子",也是承载浓浓年味的集体记忆所 在。随着冰雪游彻底破 ...