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冰淇淋市场新意不断
Jing Ji Ri Bao· 2025-06-19 22:12
Group 1 - The core viewpoint highlights a significant surge in ice cream sales during the summer, with sales of snow mud/popsicles increasing by 167% and stick ice cream by 127%, indicating strong seasonal consumer enthusiasm and market resilience [1] - Companies need to focus on product strategies by developing low-sugar and low-fat ice creams, as well as innovative and creative products to meet the growing health consciousness among consumers [1] - In terms of regional strategies, businesses should enhance brand loyalty in mature markets while also capturing unique demands in high-growth areas by creating localized products and employing efficient distribution and targeted marketing to reach emerging consumers [1] Group 2 - The rise of home-made ice cream scenarios presents new opportunities for the market, with ice cream scoops and ice cream powder seeing over tenfold year-on-year growth, reflecting a new consumer trend towards personalized enjoyment [1] - Regulatory bodies are tasked with ensuring safety in the ice cream market, particularly during peak seasonal consumption, by monitoring potential issues such as microbial contamination and improper use of food additives [2] - There is a need for proactive regulatory measures in regions experiencing explosive sales growth to prevent the proliferation of counterfeit products and ensure consumer safety [2]