Core Insights - The article highlights the successful collaboration between local farmers and the Sihong Rural Commercial Bank, which has facilitated the online sales of agricultural products through the "E Road with Me" app, significantly increasing market access and sales for local specialties [1] Group 1: Company Initiatives - Sihong Rural Commercial Bank actively connects local agricultural product companies and small businesses to enhance market reach [1] - The bank has played a crucial role in the development and application of the "E Road with Me" app, a comprehensive financial service platform created by Jiangsu Rural Commercial Bank [1] Group 2: Market Impact - The bank has successfully assisted 22 local agricultural small businesses to join the "E Road with Me" platform, leading to the online sale of thousands of agricultural products [1] - The initiative has resulted in a significant increase in brand awareness and market sales for local specialties such as Hongze Lake hairy crabs and other regional products [1]