为了让农家好物走出县域，走向更广阔的市场，泗洪农商银行主动对接本地农特产品公司与小微商户， 深度融入省级综合平台——"E路有我"App的建设与应用。据悉，"E路有我"App是由江苏农商联合银行 倾力打造的综合金融服务平台。该行敏锐把握这一平台优势，精心筛选包装本地优质农特产品，将洪泽 湖大闸蟹、红油面皮、冰糖心蜜薯、祖姚黄桃、湿地荷叶茶等极具泗洪风味的特产，源源不断地上 架"泗洪特色馆"线上展销。通过省级平台的强大流量聚合与精准推广能力，泗洪的农特产品迅速突破了 地域限制，触达全省乃至更广泛的消费群体，品牌知名度和市场销量均实现显著跃升。 "以前守着好产品总是发愁卖不出去，想上网销售又怕摸不着门道。现在泗洪农商银行的工作人员不仅 手把手教我们拍照、上货，还帮我们对接省里的大平台，销路一下子就打开了！"泗洪县陈圩乡祖姚村 的果农张大姐脸上洋溢着丰收的喜悦，话语中满是对泗洪农商银行助农服务的感激。 刘泽宇 截至目前，泗洪农商银行已成功帮扶县域内22家农特产品小微商户入驻"E路有我"平台，累计实现线上 销售各类农特产品上万件，实实在在地增加了农户和商户的收入。 ...

Core Viewpoint - The convenience food industry in China is transitioning from rapid growth to intense competition, facing challenges due to changing consumer preferences and market saturation, with a significant decline in instant noodle consumption observed from 2020 to 2023 [2][3]. Industry Trends - The convenience food sector is experiencing a shift from "incremental competition" to "value competition," with a focus on health and innovation as key drivers for growth [3][4]. - The overall consumption of instant noodles in China remains substantial, with 447.2 billion servings consumed in 2024, accounting for 37% of global consumption [4]. - The market is witnessing a K-shaped differentiation, where high-end products are upgrading while budget-friendly options maintain their market share [4][6]. Company Performance - Major companies like Anjuke and Kemin Foods are reporting declining revenues, with Anjuke's revenue increasing only slightly by 0.8% to 76.04 billion yuan, while net profit fell by 15.79% [5]. - Kemin Foods also experienced a revenue drop of 10.85% and a net profit decline of 2.34% [5]. Consumer Demographics - The new generation (born between 1995-2009) is becoming the main consumer force, contributing 40% to national consumption despite being only 20% of the population [6]. - The aging population is also creating diverse demands, with the silver economy expected to reach 12 trillion yuan by 2030 [6]. Strategic Directions - Companies are encouraged to adopt differentiation strategies to meet evolving consumer needs, focusing on health-oriented and unique products [7][8]. - The importance of innovation in product development is emphasized, with companies exploring new categories and consumer scenarios [10][11]. Technological Innovation - The industry is urged to embrace technological advancements to enhance product quality and meet consumer expectations [10][11]. - There is a call for collaboration between companies and research institutions to address technical challenges and drive industry growth [12].