Core Insights - The article highlights the successful collaboration between local farmers and the Sihong Rural Commercial Bank, which has facilitated the online sales of agricultural products through the "E Road with Me" app, significantly increasing market access and sales for local specialties [1] Group 1: Company Initiatives - Sihong Rural Commercial Bank actively connects local agricultural product companies and small businesses to enhance market reach [1] - The bank has played a crucial role in the development and application of the "E Road with Me" app, a comprehensive financial service platform created by Jiangsu Rural Commercial Bank [1] Group 2: Market Impact - The bank has successfully assisted 22 local agricultural small businesses to join the "E Road with Me" platform, leading to the online sale of thousands of agricultural products [1] - The initiative has resulted in a significant increase in brand awareness and market sales for local specialties such as Hongze Lake hairy crabs and other regional products [1]

Core Viewpoint - The convenience food industry in China is transitioning from rapid growth to intense competition, facing challenges due to changing consumer preferences and market saturation, with a significant decline in instant noodle consumption observed from 2020 to 2023 [2][3]. Industry Trends - The convenience food sector is experiencing a shift from "incremental competition" to "value competition," with a focus on health and innovation as key drivers for growth [3][4]. - The overall consumption of instant noodles in China remains substantial, with 447.2 billion servings consumed in 2024, accounting for 37% of global consumption [4]. - The market is witnessing a K-shaped differentiation, where high-end products are upgrading while budget-friendly options maintain their market share [4][6]. Company Performance - Major companies like Anjuke and Kemin Foods are reporting declining revenues, with Anjuke's revenue increasing only slightly by 0.8% to 76.04 billion yuan, while net profit fell by 15.79% [5]. - Kemin Foods also experienced a revenue drop of 10.85% and a net profit decline of 2.34% [5]. Consumer Demographics - The new generation (born between 1995-2009) is becoming the main consumer force, contributing 40% to national consumption despite being only 20% of the population [6]. - The aging population is also creating diverse demands, with the silver economy expected to reach 12 trillion yuan by 2030 [6]. Strategic Directions - Companies are encouraged to adopt differentiation strategies to meet evolving consumer needs, focusing on health-oriented and unique products [7][8]. - The importance of innovation in product development is emphasized, with companies exploring new categories and consumer scenarios [10][11]. Technological Innovation - The industry is urged to embrace technological advancements to enhance product quality and meet consumer expectations [10][11]. - There is a call for collaboration between companies and research institutions to address technical challenges and drive industry growth [12].