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爱情森林、冰雪研学……解锁“冰雪+”新场景 冬季文旅消费焕发新活力
Yang Shi Wang· 2025-12-28 07:57
Group 1 - The core idea of the articles revolves around the integration of winter sports and tourism, particularly focusing on the development of new experiences in ice and snow tourism, which are expected to enhance consumer engagement and spending [1][7][8] - The Changbai Mountain Meiren Song Love Forest has introduced a 1314-meter romantic snow path that connects various themed spots, culminating in a marriage registration service, creating a unique winter tourism experience [4][6] - Inner Mongolia is leveraging its rich ice and snow resources to promote winter sports and tourism, implementing initiatives that stimulate consumer activity, such as the "Snow Holiday" program for students [8][13] Group 2 - The "Snow Holiday" initiative in Hohhot allows students from grades 1 to 8 to enjoy a winter break, which is expected to boost local tourism and spending through free and discounted activities for families [13] - Various winter activities, including ice racing and culinary experiences, are being organized in Inner Mongolia, with a projected reception of 300 million domestic tourists and an estimated total spending of 450 billion yuan [15] - In Chongqing, the Jinfo Mountain has developed high-altitude ice and snow study tours aimed at engaging students and filling the off-peak tourism gap, with tailored programs for different age groups [17][19][21]