如何把"寒冷"变成"红利"？怎样把"冷资源"化为"热经济"？ "冰雪+"，打开了黑龙江冰雪经济发展的新思路。 ■"冰雪+体育" 利用"亚冬遗产"，2025年哈尔滨已密集承接十余项国际国内冰雪赛事。打造"跟着赛事去旅行"的消费新风尚，串联各地独具特色的旅游资 源，构建集竞技体验、休闲旅游、特色消费于一体的沉浸式场景。 这个冬季，雪地风筝、冰上龙舟等活动热闹上演，冰超·2026冰雪汽车超级联赛冰河竞速……上千项冰雪活动，激发了黑龙江冬日的运动热 情。 截至1月12日，"冰超"以及黑龙江首届雪地足球超级联赛（简称"雪超"）直接参与人数超24万人次。在"冰超""雪超"的综合效应下，线上线下 带动影响2000万人次。 ■"冰雪+产业" 利用极寒气候，黑龙江致力打造全国乃至全球的寒地测试高地，汽车、航空器材、极地装备等纷纷前来接受"寒冷大考"。 冰雪装备产业"硬核"突围。在冰雪经济中，装备制造业是技术含量最高、附加值最大的环节。目前，黑龙江省初步形成了从个人穿戴用品、 滑雪器材到大型压雪机、造雪机的门类齐全的产业体系。 去年第九届亚冬会的成功召开，让龙江冰雪收获全球美誉，也让冰雪器材、服装、场地、服务等产业加速融合。 ■ ...

Core Insights - The winter tourism market is experiencing a surge in activity, driven by innovative experiences and the "ice and snow" economy, contributing to a vibrant winter economy [1][16] New Scenes - Various regions are launching ice and snow tourism trains, providing diverse travel experiences and enhancing winter tourism offerings [3][5] - The Northeast Asia Ice and Snow Automobile Rally showcased the unique charm of ice and snow sports, blending professional competition with public engagement [9] New Vitality - Winter Olympic venues in Beijing are innovating their operational models, offering year-round activities that cater to families and professional athletes alike, thus stimulating local economies [10][11] New Play - The "Ice Super" series of events, including snow soccer and ice automobile racing, are fostering community engagement and cultural exchange, making winter sports accessible to a broader audience [13][14][16] Economic Impact - The ice and snow tourism sector is projected to reach 3.6 billion visitors and generate 450 billion yuan in revenue during the 2025-2026 winter season, indicating a robust growth trajectory [17]