冰雪旅游专列
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持续释放交旅融合红利培育冰雪旅游发展新格局
Xin Lang Cai Jing· 2026-02-20 12:24
Core Viewpoint - The ice and snow tourism sector in China is rapidly growing, with significant contributions from various regions and innovative tourism models, leading to a projected economic scale exceeding 1 trillion yuan by 2025, alongside a notable increase in related enterprises [1][2]. Group 1: Industry Growth and Trends - Ice and snow tourism projects such as ice skating, skiing, and ice sculpture viewing are gaining popularity across the country, with regions like Heilongjiang, Jilin, and Xinjiang emerging as key destinations [1]. - The number of enterprises related to ice and snow tourism has surpassed 14,000, reflecting an annual growth rate of 11% [1]. - New tourism models integrating ice and snow with cultural, folk, and wellness elements are being developed, indicating a diversification of the ice and snow tourism industry [1]. Group 2: Transportation's Role in Ice and Snow Tourism - Transportation is becoming increasingly vital for ice and snow tourism, with dedicated tourist trains and themed routes being introduced to enhance visitor experiences [2]. - Challenges such as traffic congestion, parking difficulties, and inadequate infrastructure in popular tourist cities are emerging, necessitating better planning and development for sustainable tourism [2][3]. Group 3: Integration of Transportation and Tourism - The deep integration of transportation and tourism is essential for high-quality development, with various innovative transportation solutions being implemented since the release of policies promoting this integration [3]. - Exploring diverse forms of transportation integration can enhance visitor experiences and address existing pain points in ice and snow tourism [3]. Group 4: Enhancing Visitor Mobility - Improving the flow of tourists at destinations is crucial, with a focus on enhancing the coordination and seamless connection between various transportation modes [4]. - Developing dedicated tourist transport services and improving rental services can significantly enhance the travel experience for visitors [4]. Group 5: Creating Unique Experiences - The trend of scenario-based consumption is emerging, with unique transportation options being developed to create immersive experiences for tourists [5]. - Integrating transportation infrastructure with local cultural and entertainment events can enhance the appeal of ice and snow tourism destinations [5]. Group 6: Technological Advancements - Leveraging technology to improve efficiency and enhance visitor experiences is a priority, with the establishment of comprehensive transportation support systems being essential [6]. - The exploration of low-altitude tourism applications in ice and snow settings is gaining traction, with innovative projects being launched to provide new experiences [6].
我苏漫评丨回家的路,越来越暖
Xin Lang Cai Jing· 2026-01-30 10:23
据预测,今年全国铁路春运发送旅客量预计达5.39亿人次,同比增长5.0%;民航旅客运输量则有望突破 9500万人次,日均238万人次,将创历史新高。在如此庞大的出行规模上提升服务品质,靠的是科技与 人文的双重加持。电气化铁路承担了春运的主力,大数据分析让运力调配更加精准,人工智能客服24小 时响应需求,移动支付和无纸化车票让流程简化。更值得称道的,是那些差异化和人性化的服务"微升 级":务工人员可通过专区预约往返票;2026届高校毕业生增加2次单程学生优惠票;老年人可以拨打电 话订票。长三角铁路推出"组合拳",增加普速列车硬卧席位,努力让"硬座"变"硬卧";非高峰时段列车 票价最低至2折;订餐服务持续优化;车厢保洁更加及时......这些细微的调整,精准戳中了不同群体的需 求,让公共服务从"标准化"走向"个性化",让幸福感落进了每个人的心里。 与此同时,因假期延长,春运催生出"返乡+旅游""探亲+度假"的融合出行模式,多了几分"诗与远方"的 浪漫。反向团圆的比例持续上升,不再是子女风尘仆仆回父母家,而是长辈带着年货奔赴子女的城市, 顺便逛一逛大都市的繁华;年轻人则借着返乡的机会,带着父母打卡周边美景。从哈尔滨 ...
新场景 新活力 新玩法 冰雪消费助力冬日经济“热”起来
Xin Hua Wang· 2026-01-28 11:35
Core Insights - The winter tourism market is experiencing a surge in activity, driven by innovative experiences and the "ice and snow" economy, contributing to a vibrant winter economy [1][16] New Scenes - Various regions are launching ice and snow tourism trains, providing diverse travel experiences and enhancing winter tourism offerings [3][5] - The Northeast Asia Ice and Snow Automobile Rally showcased the unique charm of ice and snow sports, blending professional competition with public engagement [9] New Vitality - Winter Olympic venues in Beijing are innovating their operational models, offering year-round activities that cater to families and professional athletes alike, thus stimulating local economies [10][11] New Play - The "Ice Super" series of events, including snow soccer and ice automobile racing, are fostering community engagement and cultural exchange, making winter sports accessible to a broader audience [13][14][16] Economic Impact - The ice and snow tourism sector is projected to reach 3.6 billion visitors and generate 450 billion yuan in revenue during the 2025-2026 winter season, indicating a robust growth trajectory [17]
视频丨各地积极打造新场景 助力冬季文旅升温
Yang Shi Xin Wen Ke Hu Duan· 2026-01-25 13:30
Group 1 - The winter season has seen the launch of various ice and snow tourism special trains across multiple regions, enhancing the travel experience for tourists [2] - In Heilongjiang, tourists are experiencing Northeast cultural themes on the "Northeast Folk" themed train to Mohe, showcasing the unique charm of ice and snow culture [2] - Shaanxi has introduced a special ice and snow tourism line from Xi'an to Qinling, with shuttle services to scenic spots, making travel more convenient for visitors [2] Group 2 - The cultural and tourism consumption market is actively creating new scenarios to enhance travel experiences, contributing to the ongoing growth of winter tourism [3] - Diverse cultural and sports tourism activities are encouraging tourists to shift from superficial visits to deeper experiences, as seen in Jiangsu Nanjing with a performance based on Suzhou Wujiang culture [5] - Wujiang's tourism group has implemented a series of promotional policies to attract visitors to experience Jiangnan culture, enhancing the consumption chain [5] Group 3 - The popularity of non-heritage street areas in Xuzhou's Yaowan Ancient Town is rising, with shops selling traditional crafts attracting continuous foot traffic [7] - Families are choosing to celebrate the New Year in traditional settings like Yaowan Ancient Town, which offers a more authentic festive atmosphere compared to urban celebrations [7] Group 4 - In Shanghai, a bustling flower market is drawing citizens to purchase New Year flowers, adding festive cheer to their homes [9] - An immersive exhibition in Beijing's Shunyi District is providing residents with a refreshing flower purchasing experience [10]
各地积极打造新场景 助力冬季文旅升温
Yang Shi Xin Wen· 2026-01-24 22:18
Group 1 - The winter tourism market is actively creating new scenarios to enhance travel experiences and boost cultural tourism [1] - Various regions are launching special ice and snow tourism trains, providing diverse travel experiences for tourists [3] - In Jiangsu Nanjing, cultural performances inspired by local traditions are attracting visitors, encouraging them to explore the area further [5] Group 2 - The popularity of non-heritage street areas in Xuzhou is increasing, with shops selling traditional crafts seeing a steady flow of customers [7] - Flower markets in Shanghai and immersive displays in Beijing are enhancing the festive shopping experience for residents [9]
特色旅游专列助力冬季文旅持续升温
Yang Shi Wang· 2026-01-24 12:38
Core Viewpoint - The article highlights the launch of various themed tourist trains across multiple regions in China, aimed at enhancing winter tourism and providing unique travel experiences for different demographics, including general tourists and senior citizens [1][3][5]. Group 1: General Tourism Initiatives - Multiple regions are operating special tourist trains this winter, offering diverse travel experiences to boost cultural tourism [1]. - In Heilongjiang, a "Northeast Folk" themed train takes domestic and international tourists to Mohe, featuring local cultural performances and unique dining experiences [3]. - Xinjiang has introduced a winter train from Urumqi to Altay, providing a convenient travel option for snow enthusiasts [3]. - Hubei has launched a ski train from Wuhan Hankou to Yichang Xingshan, with green channels at the station for travelers carrying ski equipment [3]. - Shaanxi has initiated a snow tourism line from Xi'an to Qinling, with shuttle services to scenic spots for added convenience [3]. Group 2: Senior Citizen Travel Initiatives - Special trains for senior citizens are being introduced to enhance their travel comfort [5]. - In Hunan, nearly 800 passengers traveled from Changsha to Shaoshan, integrating railway services with cultural tourism to stimulate related consumption sectors [5]. - Gansu has launched a winter tourist train from Lanzhou to Dunhuang, catering to the "slow travel" and "health tourism" preferences of the elderly, connecting famous scenic spots along the route [5].
新业态、新场景让“冷资源”持续释放“热效应” 冰雪经济热“雪”沸腾
Xin Lang Cai Jing· 2026-01-16 19:06
Core Insights - The article highlights the increasing popularity of winter tourism in Xinjiang, particularly in the Altay region, which is leveraging its natural snow resources to attract visitors [1][5]. Group 1: Winter Tourism Highlights - The Altay region is promoting a unique skiing experience through traditional events like the fur-skiing competition, showcasing local culture and history [3][5]. - The region has a rich skiing history, with archaeological findings indicating skiing practices dating back over 12,000 years [5]. - Altay has become a popular skiing destination, with daily flights from 13 cities and special train services to facilitate travel for tourists [7][9]. Group 2: Infrastructure and Services - Local accommodations and services have been enhanced for snow enthusiasts, including the installation of ski racks in hotels and vehicles, and the introduction of ski pass options for multiple ski resorts [9][11]. - The region is set to host over 40 sports events during the 2025-2026 winter season, along with more than 110 cultural and sports activities, enriching the visitor experience [11]. Group 3: New Winter Activities - Xinjiang is diversifying winter tourism with five unique activities, including hot air balloon rides, snowmobile racing, ice fishing, ice floating challenges, and winter sports events [12][21]. - The integration of social events and parties at ski resorts is enhancing the overall winter experience, making it more appealing to a broader audience [23]. Group 4: Southern Regions' Development - Southern cities like Anji in Zhejiang are emerging as new skiing destinations, with multiple ski resorts catering to local enthusiasts [27][30]. - The popularity of skiing in southern regions is driving local economies, with a significant increase in visitors during peak seasons, particularly families and young people [32][34].
“冷”赛道激发产业发展“热”活力 “冰雪+”掀起冬季消费新热潮
Yang Shi Wang· 2025-12-29 07:23
Core Viewpoint - The combination of the "ice and snow economy" and visa-free policies is becoming a key driver for the growth of China's tourism industry, particularly in the winter season of 2025 [7]. Group 1: Ice and Snow Economy Growth - The "ice and snow economy" is thriving in various regions of China, with diverse and personalized experiences being developed [13]. - The introduction of official "snow holidays" in regions like Jilin and Xinjiang encourages students to participate in winter sports, contributing to a winter consumption boom [10]. - The search interest and booking rates for ice and snow travel routes, popular cities, and hotels near ski resorts are rapidly increasing, indicating a surge in demand [10]. Group 2: Visa-Free Policy Impact - The expansion of visa-free arrangements significantly enhances the convenience for international tourists entering China, creating a synergistic effect with the ice and snow tourism [7]. - The increase in foreign tourists is complemented by domestic visitors who are shifting from quick visits to multi-day stays, transforming ice sports into a lifestyle [7]. Group 3: Unique Tourist Experiences - Various regions are innovating unique ice and snow tourism projects, such as ice fishing competitions and immersive experiences like "fog rafting" and "snow house hot pot" [16][21]. - The first ice and snow tourism special train from Harbin to Mohe emphasizes a "slow travel, deep experience" approach, catering to tourists from major urban areas [4][30]. - The special train features themed decorations and offers tailored services for elderly travelers, enhancing the overall travel experience [38].
视频丨专列、雪假、滑雪场开板 北方各地迎来“冰雪热”
Yang Shi Xin Wen Ke Hu Duan· 2025-12-02 01:24
Core Viewpoint - The winter tourism in northern China is rapidly increasing as temperatures drop, with significant developments in ice and snow tourism, including special trains and ski resorts opening for the season [1][3]. Group 1: Ice and Snow Tourism Developments - The first ice and snow tourism special train, Y783, has departed for Mohe, Heilongjiang, carrying over 300 tourists, promoting a "slow travel, deep experience" concept [3]. - To meet the demand for winter tourism, railway departments have increased train services from Harbin to Mohe, while civil aviation has also enhanced flight routes between Mohe and other tourist cities in Heilongjiang [7]. Group 2: Skiing Activities and Events - Ski resorts in Shenyang, Liaoning, have opened for the winter season, attracting both locals and tourists eager to enjoy skiing [7][9]. - In Urumqi, Xinjiang, middle and primary school students are enjoying their first "snow holiday," which lasts from December 1 to December 5, providing a total of nine days off for winter sports [9][11]. Group 3: Incentives and Promotions - Urumqi has implemented a "snow holiday + benefit policy" allowing local students to access six major ski resorts for free, with discounts on equipment rentals and coaching [11]. - The Urumqi Cultural and Tourism Bureau has collaborated with local accommodations and businesses to offer discounts up to 30% on food, lodging, and services, enhancing the overall value for visitors [13].
“创新服务+金融活水”双轮驱动 点燃“冰雪经济”热引擎
Yang Shi Wang· 2025-12-01 07:22
Group 1 - The core viewpoint of the articles highlights the rapid growth of winter tourism in China, particularly in regions like Heilongjiang and Xinjiang, driven by special train services and school holidays [1][3][9] - The first winter tourism train to Mohe, Heilongjiang, carried over 300 tourists, emphasizing a "slow travel, deep experience" approach, allowing visitors to enjoy the unique winter landscapes [3][5] - In Xinjiang, the introduction of the first "snow holiday" for students from December 1 to 5, combined with various discounts at ski resorts, is expected to boost local tourism and related economic activities [9][11] Group 2 - The transportation network in Mohe is expanding to meet the demands of the winter tourism peak, with additional train services and increased flight frequencies to connect with other tourist cities [9] - In Alatau, ski resorts are offering significant discounts for students, including free ski passes and reduced prices for rentals and dining, which is anticipated to attract more families and enhance local tourism [11][12] - The "Ice and Snow Go Crazy Festival" launched in Shenyang aims to transform cold resources into a vibrant economy through cross-regional financial collaboration and consumer incentives [13][15][17] Group 3 - The festival connects seven cities, creating a comprehensive service network to promote unique ice and snow experiences across different regions [15] - Financial services are being coordinated to support small and micro enterprises in the tourism sector, while also providing consumers with substantial discounts on travel-related expenses [19]