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“冷”赛道激发产业发展“热”活力 “冰雪+”掀起冬季消费新热潮
Yang Shi Wang· 2025-12-29 07:23
Core Viewpoint - The combination of the "ice and snow economy" and visa-free policies is becoming a key driver for the growth of China's tourism industry, particularly in the winter season of 2025 [7]. Group 1: Ice and Snow Economy Growth - The "ice and snow economy" is thriving in various regions of China, with diverse and personalized experiences being developed [13]. - The introduction of official "snow holidays" in regions like Jilin and Xinjiang encourages students to participate in winter sports, contributing to a winter consumption boom [10]. - The search interest and booking rates for ice and snow travel routes, popular cities, and hotels near ski resorts are rapidly increasing, indicating a surge in demand [10]. Group 2: Visa-Free Policy Impact - The expansion of visa-free arrangements significantly enhances the convenience for international tourists entering China, creating a synergistic effect with the ice and snow tourism [7]. - The increase in foreign tourists is complemented by domestic visitors who are shifting from quick visits to multi-day stays, transforming ice sports into a lifestyle [7]. Group 3: Unique Tourist Experiences - Various regions are innovating unique ice and snow tourism projects, such as ice fishing competitions and immersive experiences like "fog rafting" and "snow house hot pot" [16][21]. - The first ice and snow tourism special train from Harbin to Mohe emphasizes a "slow travel, deep experience" approach, catering to tourists from major urban areas [4][30]. - The special train features themed decorations and offers tailored services for elderly travelers, enhancing the overall travel experience [38].
视频丨专列、雪假、滑雪场开板 北方各地迎来“冰雪热”
Core Viewpoint - The winter tourism in northern China is rapidly increasing as temperatures drop, with significant developments in ice and snow tourism, including special trains and ski resorts opening for the season [1][3]. Group 1: Ice and Snow Tourism Developments - The first ice and snow tourism special train, Y783, has departed for Mohe, Heilongjiang, carrying over 300 tourists, promoting a "slow travel, deep experience" concept [3]. - To meet the demand for winter tourism, railway departments have increased train services from Harbin to Mohe, while civil aviation has also enhanced flight routes between Mohe and other tourist cities in Heilongjiang [7]. Group 2: Skiing Activities and Events - Ski resorts in Shenyang, Liaoning, have opened for the winter season, attracting both locals and tourists eager to enjoy skiing [7][9]. - In Urumqi, Xinjiang, middle and primary school students are enjoying their first "snow holiday," which lasts from December 1 to December 5, providing a total of nine days off for winter sports [9][11]. Group 3: Incentives and Promotions - Urumqi has implemented a "snow holiday + benefit policy" allowing local students to access six major ski resorts for free, with discounts on equipment rentals and coaching [11]. - The Urumqi Cultural and Tourism Bureau has collaborated with local accommodations and businesses to offer discounts up to 30% on food, lodging, and services, enhancing the overall value for visitors [13].
“创新服务+金融活水”双轮驱动 点燃“冰雪经济”热引擎
Yang Shi Wang· 2025-12-01 07:22
Group 1 - The core viewpoint of the articles highlights the rapid growth of winter tourism in China, particularly in regions like Heilongjiang and Xinjiang, driven by special train services and school holidays [1][3][9] - The first winter tourism train to Mohe, Heilongjiang, carried over 300 tourists, emphasizing a "slow travel, deep experience" approach, allowing visitors to enjoy the unique winter landscapes [3][5] - In Xinjiang, the introduction of the first "snow holiday" for students from December 1 to 5, combined with various discounts at ski resorts, is expected to boost local tourism and related economic activities [9][11] Group 2 - The transportation network in Mohe is expanding to meet the demands of the winter tourism peak, with additional train services and increased flight frequencies to connect with other tourist cities [9] - In Alatau, ski resorts are offering significant discounts for students, including free ski passes and reduced prices for rentals and dining, which is anticipated to attract more families and enhance local tourism [11][12] - The "Ice and Snow Go Crazy Festival" launched in Shenyang aims to transform cold resources into a vibrant economy through cross-regional financial collaboration and consumer incentives [13][15][17] Group 3 - The festival connects seven cities, creating a comprehensive service network to promote unique ice and snow experiences across different regions [15] - Financial services are being coordinated to support small and micro enterprises in the tourism sector, while also providing consumers with substantial discounts on travel-related expenses [19]