临近春节，山东济宁嘉祥手套产业园依然热火朝天，手套生产企业正满负荷运转。受冬奥会赛事带动， 这个冬季成了罕见的生产旺季。研发团队针对不同海外市场推出多款新产品。目前，山东济宁嘉祥县已 形成全国最大的滑雪手套生产基地。全县年产手套8000万双，远销全球60多个国家和地区，年产值达25 亿元，产品出口量占全国近八成。 在浙江宁波宁海县，一家滑雪杖生产企业也迎来米兰冬奥会的相关订单，意向客户遍布欧洲、加拿大等 地，这个雪季订单增幅达10%。 专家认为，全球冰雪消费已经从"大众化"向"个性化、场景化"发展，目前，我国冰雪装备行业生产模式 已经从"被动接单"调整为"主动适配"。 据央视 春节前游客在青岛西海岸新区融创藏马山滑雪场滑雪。新华社发 2026年米兰冬奥会带动全球冰雪运动持续升温。我国冰雪装备外贸企业抓住机遇，也迎来海外订单高峰 期。国产冰雪装备从国内火热的生产线远销全球。 ...

新春佳节临近，长春西湖公园的巨型"冰锅"成为市民游客打卡的热门选择，这口由千余块冰砖搭建、直径46米、深6米的冰上赛道，紧扣长春"汽车城"产业 特色，打造全民冰面漂移赛场，让普通家用车能安全体验冰雪驾驶的乐趣，成为这个冬日里现象级的冰雪消费打卡地。 本文转自【央视新闻客户端】； 春节临近，文旅市场也持续升温。这两天，在吉林长春，一批融合汽车文化、城市文脉与创意冰雪的沉浸式体验项目亮相，点燃春节文旅消费。 新春消费不仅有新奇的体验玩法，更有兼具艺术与文化的冰雪盛宴。在吉林长春举办的冰雕大赛，汇聚了多国艺术家的精美作品，为市民游客打造了独具美 感的新春打卡地。 ...

Group 1 - The 2026 Spring Festival holiday in Nanjing will last for 9 days, providing a significant opportunity to boost consumer spending and enhance the festive market [1] - Nanjing plans to conduct over 400 promotional activities focusing on six dimensions: food, accommodation, transportation, tourism, shopping, and entertainment to stimulate the Spring Festival consumption market [1] - The "Le Gou Jin Ling" campaign will offer various discounts and incentives across eight major sectors, including retail, dining, and tourism, with a lottery for consumers spending over 100 yuan [2][3] Group 2 - The "Spring Festival does not close" initiative by Taobao and Tmall will allow consumers to enjoy discounts on home appliances and digital products, with logistics and installation services available during the holiday [3] - Nanjing will introduce diverse consumer experiences by integrating traditional culture with modern trends, such as the "Dream Horse" mascot and various cultural events in shopping districts [4][5] - The "Nanjing Ice and Snow Map" will promote winter sports and activities, with free or low-cost access to public sports venues during the holiday [5] Group 3 - Nanjing will promote local culinary culture through the "Hundred Counties, Thousand Flavors" campaign, featuring 136 local dishes and encouraging restaurants to offer special New Year meals [6] - Local agricultural products will be showcased in high-end supermarkets, with a series of events planned to facilitate the sale of quality local produce [6] - The market supervision department will implement a food safety assurance action during the Spring Festival, focusing on the safety of holiday food products and addressing consumer complaints [7]

Group 1 - The Chinese New Year market is experiencing a peak in demand as the festival approaches, with various regions, including Heilongjiang, seeing increased activity in purchasing traditional goods [1][2] - Merchants are introducing "worry-free gift packages" to cater to diverse consumer purchasing needs ahead of the New Year [2] - In Harbin, wholesale markets and supermarkets are ensuring ample stock and variety of key products through daily monitoring and direct sourcing [4] Group 2 - A unique market in Beijing showcases local agricultural and cultural products, attracting citizens to experience the festive atmosphere [6] - Beijing has launched a rural tourism smart platform that integrates over 300 activities, enhancing the experience for visitors during the New Year [8] Group 3 - In Ningxia, a series of cultural tourism activities themed around intangible cultural heritage has been initiated, featuring 10 new food tourism routes [10][12] - The "Happy Shopping for the New Year" campaign includes 184 promotional activities to stimulate consumer spending [12][15] Group 4 - Hebei's Laiyuan County has created an ice and snow amusement park to boost holiday consumption, attracting over 5,000 visitors daily since its launch [16][18] - The park features 17 entertainment projects and a folk street with food and cultural performances [18] Group 5 - The 2026 Jin Pinghu Light Show in Zhejiang has become a visual spectacle, featuring 700 drones and various themed light displays, attracting numerous visitors [19][21][23] - The event will run until March 22, with ticket purchases available through a mini-program [23] Group 6 - In Jiangxi, the 2026 Spring Flower Market has opened, featuring over 80 types of flowers and cultural performances, creating a festive atmosphere [25][27] - The market will continue until February 15, with special consumption vouchers and traditional cultural activities planned [27] Group 7 - The 2026 Guangzhou Haizhu Spring Flower Market has opened, featuring a unique "waterfront spring" concept that integrates the market with the scenic riverside [28][29] - The market includes flowers, potted plants, and cultural products, enhancing the festive experience for visitors [29]

Group 1 - The core viewpoint of the report indicates a significant growth in snow-related consumption on Douyin, with over 12.69 million snow-related content pieces created in the past year, representing a year-on-year increase of over 128% [1] - Snow-related group buying orders on Douyin increased by 98% year-on-year, with 15.66 million users showing interest in snow-related group purchases, marking a 79% increase [1] - The report highlights the rise of indoor skiing and the trend of "southern customers heading north," with families and the post-2000 generation becoming the main consumers of snow-related activities [1] Group 2 - The report identifies five popular snow-related activities: skiing, hot springs, winter swimming, ice fishing, and ice sculpture [1] - Major cities for snow consumption include Harbin, Beijing, Changchun, Zhengzhou, Tianjin, Shanghai, Jinan, Huzhou, Chengdu, and Suzhou, with top attractions like Harbin Ice and Snow World and Zhengzhou Yinji Ice and Snow World [1] - Douyin Life Services will launch an "Ice and Snow Season" event starting November 2025, collaborating with 19 types of merchants to offer over 50,000 snow-related products and exclusive consumer subsidies [2]

Core Insights - Douyin's "2025 Ice and Snow Consumption Report" indicates a significant growth in ice and snow-related content and consumption, with over 12.69 million related posts in the past year, marking a year-on-year increase of over 128% [1] - The report highlights a surge in group buying orders for ice and snow activities, with a 98% year-on-year increase, and 15.66 million users showing interest in ice and snow group purchases, up 79% [1] Group 1: Consumption Trends - The report identifies indoor skiing as a rising trend, with cities like Shanghai, Wuhan, and Huzhou leading in indoor skiing consumption, showing year-on-year growth in group buying orders of 77%, 1852%, and 116% respectively [4] - The "South to North" trend in ice and snow consumption is gaining momentum, with the northern ice and snow industry belt seeing a 108% increase in group buying orders [4] - Family-oriented consumers and the "new generation" are the main drivers of ice and snow consumption, with family orders accounting for over 55% and the new generation contributing over 17% [7] Group 2: Popular Activities and Locations - The report lists five popular ice and snow activities: skiing, hot springs, winter swimming, ice fishing, and ice sculpture [3] - Major cities for ice and snow consumption include Harbin, Beijing, Changchun, Zhengzhou, Tianjin, Shanghai, Jinan, Huzhou, Chengdu, and Suzhou [3] - Top attractions for ice and snow activities include Harbin Ice and Snow World, Zhengzhou Yinji Ice and Snow World, and others [3] Group 3: Future Initiatives - Douyin plans to launch an "Ice and Snow Season" event starting November 2025, collaborating with 19 types of merchants to offer over 50,000 ice and snow products [7] - The initiative aims to stimulate local ice and snow consumption through promotions and exclusive consumer subsidies [7] - Douyin will leverage content marketing, influencer partnerships, and unique IP collaborations to enhance offline ice and snow consumption [7]

Core Insights - The winter tourism market is experiencing a surge in activity, driven by innovative experiences and the "ice and snow" economy, contributing to a vibrant winter economy [1][16] New Scenes - Various regions are launching ice and snow tourism trains, providing diverse travel experiences and enhancing winter tourism offerings [3][5] - The Northeast Asia Ice and Snow Automobile Rally showcased the unique charm of ice and snow sports, blending professional competition with public engagement [9] New Vitality - Winter Olympic venues in Beijing are innovating their operational models, offering year-round activities that cater to families and professional athletes alike, thus stimulating local economies [10][11] New Play - The "Ice Super" series of events, including snow soccer and ice automobile racing, are fostering community engagement and cultural exchange, making winter sports accessible to a broader audience [13][14][16] Economic Impact - The ice and snow tourism sector is projected to reach 3.6 billion visitors and generate 450 billion yuan in revenue during the 2025-2026 winter season, indicating a robust growth trajectory [17]

Group 1 - The consumption market is heating up as the Spring Festival approaches, with increased tourist traffic to major winter sports destinations [1] - The "Ice and Snow Classroom" concept is gaining popularity, merging cultural tourism with diverse experiences [2][5] - The Chagan Lake Ice Fishing Cultural Tourism Festival is attracting a steady stream of visitors, showcasing traditional winter fishing customs [5][7] Group 2 - Educational programs like "The Last Hunting Tribe" allow participants to learn traditional fishing techniques and crafts, enhancing cultural heritage [11] - In Tianjin, the "Polar Animal Ice and Snow Classroom" offers immersive experiences that combine fun and educational elements about marine life [12] - The integration of ice and snow events is creating new consumption trends, as seen in the Yichun City Ice and Snow Cross-Country Competition, which attracts participants from across the country [14][18] Group 3 - The Bosten Lake transforms into a vibrant ice and snow playground every winter, with upgraded experiences planned for 2026, including snowmobiles and unique dining options [22][24] - Southern cities are innovating indoor ice and snow experiences, creating whimsical environments that attract tourists, such as the ice wonderland in Xiamen [29]

Core Viewpoint - The twelfth National Mass Ice and Snow Season has commenced, leading to a surge in ice and snow-related consumption as various ice and snow sports events attract large crowds across the country [1][9]. Group 1: Event Highlights - The twelfth National Mass Ice and Snow Season, themed "Ice and Snow Start a New Journey, Passion Towards the Future," began on the 6th of this month, with numerous ice and snow sports events taking place nationwide [1]. - In Changchun, Jilin, over 100 different ice and snow sports events are being held, including snow soccer, snow flag football, and snow tug-of-war, catering to diverse public interests [1]. - A special urban sports ice and snow park has been created in Changchun, covering an area of 300,000 square meters, featuring a 5.7-kilometer illuminated cross-country skiing trail [4]. Group 2: Consumer Trends - The trend of "southern tourists heading north" has emerged as a significant factor in ice and snow consumption, with southern visitors becoming an important growth segment in ice and snow sports participation [9][15]. - In the current ice and snow season, southern tourists account for over 50% of visitors at various northern ice and snow tourism destinations [15]. - A recent survey indicated that 24.02% of southern residents have participated in ice and snow sports in northern regions, with particularly high enthusiasm from residents in Jiangsu, Zhejiang, Shanghai, and Guangdong [15]. Group 3: Industry Growth - The total scale of China's ice and snow industry has grown from 381.1 billion yuan in 2020 to 980 billion yuan in 2024, with an average annual growth rate of 26.6% [16]. - The average daily visitor count at the Beidahu International Ski Resort has exceeded 8,000, with approximately 70% being repeat visitors, indicating a trend towards long-term participation in ice and snow sports [16]. - The National Sports Administration's report forecasts that the number of participants in ice and snow sports will reach 292 million in the 2024-2025 season, with 81 million individuals having engaged in activities like ice skating and skiing, marking a 42% increase from the previous season [22].

Core Insights - The "Ice Peak Tourism Season" in Qinling is not just a travel opportunity but a pursuit of aesthetic living, inviting visitors to immerse themselves in a unique winter experience [1][2] Group 1: Visual and Emotional Impact - The first aspect of the experience is the stunning visual and emotional impact, with frozen waterfalls resembling a celestial spectacle and the landscape transformed into a fairy-tale realm [1] - Visitors can capture breathtaking photographs without the need for filters, as every scene is picturesque [1] Group 2: Cultural and Interactive Experiences - The second aspect emphasizes immersive experiences beyond mere observation, allowing visitors to engage with the ice formations and explore the cultural richness of the "Qinling Snow Town" [2] - Activities include photography at ice waterfalls, tasting local delicacies, and enjoying cultural exhibitions, creating a blend of nature appreciation and cultural exploration [2] Group 3: Culinary Delights and Festive Atmosphere - The third aspect highlights the warmth of local cuisine amidst the winter landscape, featuring traditional dishes that provide comfort and a sense of celebration as the festive season approaches [2] - This unique culinary experience adds a grounded warmth to the otherwise cold environment, enhancing the overall romantic atmosphere of the season [2]