冰雪消费

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不下雪的大湾区,建起全球最大室内滑雪场
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-29 23:44
编者按:南方财经、21世纪经济报道推出"城市新地标"专题报道,关注城市加快发展方式转型,推动高质量发展的新模式和新 做法。中央城市工作会议指出,依靠改革开放增强城市动能,高质量开展城市更新,充分发挥城市在国内国际双循环中的枢纽 作用。本文是该专题报道的第四篇。 21世纪经济报道记者 张晓慧 深圳报道 前海冰雪世界迎来"开门红"。 9月29日,这座全球规模最大、纬度最低、垂直落差最高的室内滑雪场开门迎客。 开业当天及次日门票已售罄。大湾区居民对滑雪的热情可见一斑。 不仅深圳,"反季节"室内雪场正在不下雪的大湾区迎来"泼天富贵"。前有广州热雪奇迹开业15个月即迎来百万客流,后有前海 冰雪世界开业即"人山人海"。 将来,在大湾区看国际职业滑雪比赛也将成为可能。此前,广深两个室内滑雪场已双双获得国际滑雪联合会(FIS)官方赛事赛 道认证,成为国内首批获此认证、具备举办国际雪联职业滑雪赛事资质的室内雪场。 从专业赛事到大众运动,从雪场到商业,以雪为媒,温暖的大湾区正在下一盘冰雪消费的棋。 滑雪场人多如"下饺子" 开业当天,吉尼斯世界纪录官方认证官正式授予前海冰雪世界热雪奇迹"最大室内滑雪中心"认证。 公开资料显示,该雪 ...
348元起滑3小时!深圳全球最大室内雪场高价票引争议
Nan Fang Du Shi Bao· 2025-09-19 02:37
9月29日,深圳前海华发冰雪世界将正式开门迎客,这座号称"全球最大室内滑雪场"的项目,本是南方消费者期待的"家门口玩雪胜地",但公布的票价体 系却在近期引发了不少争议。 9月29日,深圳前海华发冰雪世界将正式开门迎客,这座号称"全球最大室内滑雪场"的项目,本是南方消费者期待的"家门口玩雪胜地",但公布的票价体 系却在近期引发了不少争议。 208元起的2小时娱雪票、348元起的3小时滑雪票,再到2万余元的年卡,价格一经曝光便在社交平台引发热议,"太贵了""消费不起"成为评论区高频词。 当然也有网友给出支持态度,认为能在不下雪的深圳拥有全球最大的室内滑雪场,愿意用更高的价格为其规模及配套设施买单。 目前,消费者对"高价雪票"的争议仍在持续发酵。 对此,南都·湾财社也联系了华发前海冰雪世界。华发冰雪热雪奇迹相关负责人表示,产品的定价是基于产品本身特色和全球领先的设施配置,致力于提 供专业、高品质的冰雪体验,未来会不断推出优惠活动和多元化的票务产品。 票价争议沸腾:单人票超三百,三口之家体验过千 据此前发布会上信息,目前前海冰雪世界的单次票价根据体验时长、及不同赛道划分成多个档次,最低一档的2小时娱雪票在在208元起 ...
单人票超三百?前海冰雪世界票价遭吐槽
Nan Fang Du Shi Bao· 2025-09-18 23:10
208元起的2小时娱雪票、348元起的3小时滑雪票,再到2万余元的年卡,价格一经曝光便在社交平台引 发热议,"太贵了""消费不起"成为评论区高频词。当然也有网友给出支持态度,认为能在不下雪的深圳 拥有全球最大的室内滑雪场,愿意用更高的价格为其规模及配套设施买单。目前,消费者对"高价雪 票"的争议仍在持续发酵。 对此,南都湾财社联系了华发前海冰雪世界。华发冰雪热雪奇迹相关负责人表示,产品的定价是基于产 品本身特色和全球领先的设施配置,致力于提供专业、高品质的冰雪体验,未来会不断推出优惠活动和 多元化的票务产品。 票价体系争议: 三口之家体验一次上千 据此前发布会上信息,目前前海冰雪世界的单次票价根据体验时长及不同赛道划分成多个档次,最低一 档的2小时娱雪票在208元起,而去到中/高级道不限时滑雪票则要568元起。如果要体验滑雪,基本的单 次票,即初级道3小时滑雪票在348元起。 除了单次票,深圳·前海冰雪世界还提供三档会籍服务,分别为90天无限次畅滑的黄金会籍、180天无限 次畅滑的铂金会籍以及365天无限次畅滑的黑金会籍,定价分别为9999元、13699元、23799元。 华发前海冰雪世界的票价表一经公布,便 ...
冰雪行业“十五五”市场战略研究及投资建议可行性评估预测报告(2025版)
Sou Hu Cai Jing· 2025-05-21 02:12
Group 1 - The core viewpoint of the report is the historical development and current status of the global snow industry, highlighting its evolution from the mid-19th century to the present, with a focus on the growth of indoor snow facilities in countries lacking natural snow resources like China [2][4]. - The snow industry originated in the Alpine region in the mid-19th century, with significant development occurring after the first Winter Olympics in the early 20th century, leading to a boom in ski resort development in Switzerland and Austria [2][3]. - The snow industry experienced rapid growth in Europe and North America during the 1960s, followed by expansion into Asian markets in the 1970s, marking a phase of comprehensive expansion [3]. Group 2 - The current state of the snow industry indicates that outdoor ski resorts remain the primary business model, while countries like China are increasingly developing indoor snow facilities to tap into the snow consumption potential [4][5]. - As of April 2022, 68 countries have equipped outdoor ski resorts, with 62 located in the Northern Hemisphere, indicating a concentration of snow resources in this region [4]. - The global snow industry market size was approximately $136.53 billion in 2019, dropping to $66.22 billion in 2021 due to the pandemic, but is expected to recover to $95.03 billion in 2022, reflecting a year-on-year growth of 37.81% [4][5]. Group 3 - The number of ski resorts globally has shown a slight increase, with 5,764 resorts reported at the end of the 2021-2022 season, recovering from a dip during the pandemic [5]. - The number of participants in the global snow industry has stabilized, returning to pre-pandemic levels with 350 million participants in the 2021-2022 season, following a decline during the pandemic years [5][6]. - The Alpine region remains the most developed area for the snow industry, hosting 771 large ski resorts, which account for 37% of the global total, and attracting a significant portion of industry participants [6]. Group 4 - The market penetration rate for skiing is relatively saturated in Europe, with countries like Switzerland and Austria having rates of 35% and 34% respectively, while China's penetration rate is only 1%, indicating significant growth potential [6]. - The report emphasizes that the rapid development of the snow industry in China presents a new growth opportunity, as the country seeks to expand its snow sports market [6]. - The report outlines the future trends and investment opportunities in the snow industry, particularly during the "14th Five-Year Plan" period, which is expected to drive further growth and innovation [18][21].
吉林省:雪季安全运营的旅游滑雪场接待规模大于100万人次的 一次性奖补100万元
news flash· 2025-04-22 07:29
Core Points - The Jilin Provincial Government has launched a special action plan to boost consumption, focusing on the development of winter tourism and ski resorts [1] - The plan includes a series of activities called "Summer of Ski Resorts" to promote integrated development of agriculture, culture, and tourism in key ski areas [1] - Financial incentives are provided for ski resorts based on their visitor numbers, with one-time subsidies of 1 million yuan for those exceeding 1 million visitors, 500,000 yuan for those with at least 500,000 visitors, and 300,000 yuan for those with at least 300,000 visitors [1] Group 1 - The plan aims to enhance the year-round operational capacity of ski resorts by encouraging the development of various winter activities such as ice fishing, ice restaurants, and snow sculptures [1] - The overall funding for ice and snow consumption vouchers has been increased to 100 million yuan [1] - The initiative also includes guidance for key ice and snow enterprises to update and improve their product offerings, ensuring comprehensive coverage of snow entertainment projects in counties [1]