北京商报讯（记者 孔文燮）10月30日晚间，香飘飘披露的2025年三季报显示，前三季度实现营业收入 约为16.84亿元，同比下降13.12%；实现归母净利润约亏损0.89亿元，同比下降603.07%。财报数据显 示，香飘飘前三季度研发费用达0.44亿元，同比增长42.45%；广告费用同比下降12.66%至0.60亿元；销 售费用同比下降6.39%至5.00亿元。值得注意的是，香飘飘即饮板块实现营业收入8.33亿元，同比增长 3.92%，营收超过冲泡业务，展现出较强的发展韧性。 ...

Core Insights - The company reported a revenue of approximately 1.035 billion yuan for the first half of 2025, representing a year-on-year decline of 12.21% [1] - The net profit attributable to shareholders was approximately a loss of 97 million yuan [1] - The company attributed the overall decline in performance to the impact of the first quarter, despite a slight increase in revenue in the second quarter [1] Business Segment Analysis - The ready-to-drink segment generated revenue of 591 million yuan in the first half of 2025, showing a year-on-year growth of 8.03% [1] - This segment accounted for 58.27% of the main business revenue, surpassing the brewing segment for the first time [1] - Revenue figures for the ready-to-drink business from 2022 to 2024 were 638 million yuan, 901 million yuan, and 973 million yuan, indicating continuous growth over three years [1] - In the first quarter of 2025, the ready-to-drink segment experienced a year-on-year increase of 13.89%, establishing itself as a new pillar of the company's business [1]

格隆汇8月26日｜香飘飘公布业绩显示，2025年第二季度营业收入实现同比略增，但受一季度影响，上 半年整体业绩同比仍有所下降。 2025年上半年，公司实现营收10.35亿元，同比下降12.21%；实现归母 净利润-0.97亿元。其中，冲泡业务实现营收4.23亿元；即饮业务实现营收5.91亿元，同比增长8.03%。 期内，公司研发费用投入相比上年同期增长49.11%。 ...