Group 1: Market Overview - The Japanese toy market is projected to reach a scale of 302.46 billion yen (approximately 15 billion RMB) in 2024, with a year-on-year growth of 9%, and trading card games (TCG) account for 27.5% of the total market [1] - Despite a decline in sales for Pokémon cards, new releases such as Dragon Ball Super cards and growth in other franchises like Duel Masters and Yu-Gi-Oh! contribute to the overall market expansion [3][4] Group 2: Company Performance - Bandai's sales for the first half of 2025 show significant performance, with Mobile Suit Gundam leading at 43.4 billion yen (up 18.9%), followed by One Piece at 40.6 billion yen (up 12.47%) [5][6] - Tamiya's sales reached 114.74 billion yen (up 12.87%) in the first half of 2025, with action figures being the most profitable category [17] - Bushiroad's TCG sales increased by 34.42% to 14.85 billion yen in the first half of 2025, driven by successful new releases and collaborations [25] Group 3: Product Releases and Events - Bandai released 93 card-related products in the first half of 2025, including new One Piece and Gundam cards, with various promotional events to engage players [8][10] - Tamiya's Duel Masters launched 9 new card packs, with a successful collaboration with VTuber Rainbow Company, leading to sustained popularity [19] - Bushiroad's Cardfight!! Vanguard released 9 new card packs and hosted various tournaments, maintaining player engagement [28] Group 4: Competitive Landscape - The TCG market is highly competitive, with Pokémon leading in sales, followed by Duel Masters and Yu-Gi-Oh! [4][46] - Konami's Yu-Gi-Oh! OCG saw a 6.93% increase in sales, with new tactical packs performing well and promotional animations enhancing visibility [38][42] - Pokémon's sales reached 410.93 billion yen (up 38.1%) for the fiscal year ending February 2025, with a strong lineup of new products and events [46][48]