万代、多美、Bushiroad、Konami、宝可梦，各大厂商积极发展热门IP联动，希望扩展用户圈层 六月份，日本玩具协会发布2024年度玩具市场规模数据，显示卡牌游戏与集换式卡牌市场规模达3024.63亿日元（约人民币150亿元），同比增长9%，占 整个玩具市场的比例提升至27.5%。 2024年，虽然一直引领卡牌市场的《宝可梦》销售额同比有所下降，但新发售的《龙珠超》卡牌，再加上《决斗大师》《游戏王OCG》《海贼王》卡牌 的增长，市场规模继续扩大。 2025上半年，行业格局又有了一点变化。 比如Cardbox发布的日本2025年6月TCG（未含中古品）综合销量榜显示，Bushiroad 2月新推出的Love Live!系列官方卡牌游戏上榜，cover的hololiveOCG热 度持续发酵，多美决斗大师IP联名款热销，万代海贼王OPCG和携战之境（UNION ARENA）稳定发挥。 | | 2025年6月日本地区TCG游戏综合销量榜 | | | --- | --- | --- | | | (排行来自Cardbox) | | | 排名 | 卡牌系列 | 营 | | 1 | 宝可梦PTCG | 宝可梦 | | ...

Core Insights - The international gaming industry is witnessing significant revenue growth, with Hasbro's "Monopoly Go" achieving over $5 billion in revenue within 24 months, making it the fastest mobile game to reach this milestone [1][3] - The Pokémon Trading Card Game Pocket has also shown impressive performance, generating $1 billion in revenue within 204 days of its launch [1][3] Group 1: Hasbro and Pokémon - Hasbro and Mattel are planning to invest more in video game products due to the success of "Monopoly Go" and the Pokémon card game, indicating a trend of combining physical brands with virtual worlds [3] - The Pokémon Trading Card Game (PTCG) Pocket, launched by DeNA, has seen a total of 40 billion cards collected globally, with over 100 million downloads and a monthly active user base of approximately 51 million [5][7] - PTCG Pocket's revenue for the fiscal year ending March 2025 reached 28 billion yen, a 120% increase year-on-year, with operating profit of 18.6 billion yen, recovering from a loss of 200 million yen in the previous year [5] Group 2: TCG Market Dynamics - The TCG market in Japan is evolving, with new products and brands emerging, as seen in the March 2025 sales rankings where Pokémon, Duel Masters, and Yu-Gi-Oh! lead the market [4] - Bandai's "One Piece" card game achieved sales of 94.2 billion yen, a 56.22% increase, while "Dragon Ball" sales reached 29.9 billion yen, up 30% [14] - Bushiroad's TCG sales increased by 27.7% year-on-year, with successful launches of new card games like "Love Live!" and continued strong performance from established products [33][37] Group 3: Marketing and Events - PTCG Pocket is actively releasing new card packs and features, enhancing user engagement through trading options and promotional events [7][12] - Bandai is hosting global events for its card games, including tournaments and promotional activities, to maintain player interest and engagement [21][23] - Tomy has successfully launched "Disney Lorcana," which has quickly gained popularity through extensive marketing campaigns and events, including large-scale competitions [26][30]