Group 1 - Iceland Lab base will officially debut on April 29, 2023, in the Beijing Mentougou District, marking the entry of the UK retail brand Iceland into the Chinese market as its first store in the Asia-Pacific region [1] - The Iceland Lab base is an innovative platform centered around "global ingredients + artificial intelligence," developed in collaboration with the Mentougou District government and Shoulv Group [1][2] - Iceland, founded in 1972, holds a 17% market share in the UK and is recognized as the largest frozen food supermarket in the country, operating around 1,000 stores across approximately 10 countries [1] Group 2 - The Iceland Lab base will cover an area of 6,800 square meters and will not follow a traditional supermarket model, instead gathering food resources from various countries including the UK, Italy, Spain, Australia, and Japan [2] - The base will collaborate with well-known domestic brands such as Donglaishun, Shunxin, and Jubao Yuan, and will utilize resources from original production areas like Chifeng in Inner Mongolia and Ningbo in Zhejiang [2] - The base will focus on interest-based e-commerce, featuring various live broadcast scenarios such as imported food specialty counters, real-life kitchens, flower car markets, and European street scenes to promote Chinese time-honored brands and food culture [2]